{"id":10901,"date":"2021-07-14T05:40:14","date_gmt":"2021-07-14T05:40:14","guid":{"rendered":"https:\/\/www.e-sales.jp\/eigyo-labo\/?p=10901"},"modified":"2025-11-26T12:00:41","modified_gmt":"2025-11-26T03:00:41","slug":"ltv","status":"publish","type":"post","link":"https:\/\/www.e-sales.jp\/eigyo-labo\/ltv-10901","title":{"rendered":"LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\uff1f\u610f\u5473\u3084\u8a08\u7b97\u65b9\u6cd5\u30fb\u5411\u4e0a\u3055\u305b\u308b\u65bd\u7b56\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac"},"content":{"rendered":"\n<p>\u8fd1\u5e74\u3001\u591a\u304f\u306e\u4f01\u696d\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u53d6\u308a\u5165\u308c\u3089\u308c\u3066\u3044\u308b\u306e\u304c\u3001\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306e\u4fa1\u5024\u3092\u6570\u5024\u5316\u3059\u308b\u300cLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u300d\u3002<\/p>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u5909\u5316\u3084\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u4e0a\u6607\u306e\u5f71\u97ff\u304b\u3089\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u306e\u8a00\u8449\u306e\u610f\u5473\u3068\u8a08\u7b97\u65b9\u6cd5\u3001\u5411\u4e0a\u306e\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_sm_013.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/05\/sb_bnr_WP13_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u3053\u306e\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4<\/p><ul class=\"toc_list\"><li><a href=\"#LTV\">LTV\u3068\u306f\uff1f\u6307\u6a19\u306e\u610f\u5473\u3092\u89e3\u8aac<\/a><\/li><li><a href=\"#LTV-2\">LTV\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u7406\u7531<\/a><\/li><li><a href=\"#LTV-3\">LTV\u306e\u8a08\u7b97\u65b9\u6cd5\u3068\u91cd\u8981\u6307\u6a19<\/a><\/li><li><a href=\"#LTV-4\">LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\uff14\u3064\u306e\u65bd\u7b56<\/a><\/li><li><a href=\"#LTVCRMSFA\">LTV\u3068CRM\/SFA\u3068\u306e\u95a2\u4fc2<\/a><\/li><li><a href=\"#LTV-5\">LTV\u5411\u4e0a\u306b\u306f\u300c\u30c7\u30fc\u30bf\u6d3b\u7528\u300d\u304c\u4e0d\u53ef\u6b20<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"LTV\">LTV\u3068\u306f\uff1f\u6307\u6a19\u306e\u610f\u5473\u3092\u89e3\u8aac<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2021\/07\/69288c9bb8f9e5ccb5ee03c7e543735b.jpg\" alt=\"\" class=\"wp-image-18985\" width=\"720\" height=\"405\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2021\/07\/69288c9bb8f9e5ccb5ee03c7e543735b.jpg 960w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2021\/07\/69288c9bb8f9e5ccb5ee03c7e543735b-300x169.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2021\/07\/69288c9bb8f9e5ccb5ee03c7e543735b-768x432.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2021\/07\/69288c9bb8f9e5ccb5ee03c7e543735b-320x180.jpg 320w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n\n<p>LTV\uff08Life Time Value\uff09\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u547c\u3070\u308c\u308b\u6307\u6a19\u3067\u3001\u3042\u308b\u9867\u5ba2\u304c\u751f\u6daf\u306e\u3046\u3061\u306b\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u6e2c\u308b\u6982\u5ff5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e3b\u306b\u3001\u65e5\u5e38\u7684\u306b\u4f7f\u3046\u5546\u54c1\uff08\u65e5\u7528\u54c1\u3001\u5316\u7ca7\u54c1\uff09\u3084\u3001\u6708\u984d\u6255\u3044\u306a\u3069\u306e\u4e00\u5b9a\u671f\u9593\u652f\u6255\u3044\u304c\u767a\u751f\u3059\u308b\u8ab2\u91d1\u578b\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u56f3\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u306e\u7d4c\u55b6\u72b6\u6cc1\u3092\u826f\u5316\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u76ca\u69cb\u9020\u3092\u6b63\u3057\u304f\u628a\u63e1\u3057\u3001\u304b\u3051\u308b\u30b3\u30b9\u30c8\u306e\u30d0\u30e9\u30f3\u30b9\u8abf\u6574\u3092\u56f3\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002LTV\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3051\u308b\u610f\u601d\u6c7a\u5b9a\u306e\u6750\u6599\u3068\u306a\u308b\u305f\u3081\u3001\u4f01\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u52a0\u901f\u3055\u305b\u308b\u3046\u3048\u3067\u7279\u306b\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"LTV-2\">LTV\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u7406\u7531<\/span><\/h2>\n\n\n\n<p>\u8fd1\u5e74\u3001LTV\u304c\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u308b\u7406\u7531\u306b\u306f\u4ee5\u4e0b\u306e\uff13\u3064\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u96e3\u6613\u5ea6\u304c\u4e0a\u304c\u3063\u3066\u3044\u308b<\/h3>\n\n\n\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306b\u3088\u3063\u3066\u3001\u6d88\u8cbb\u8005\u306f\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u60c5\u5831\u3092\u81ea\u529b\u3067\u53d6\u5f97\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u73fe\u4ee3\u306b\u304a\u3051\u308b\u53d6\u5f15\u3067\u306f\u3001\u55b6\u696d\u62c5\u5f53\u8005\u304c\u30b3\u30f3\u30bf\u30af\u30c8\u3092\u53d6\u308b\u9593\u3082\u306a\u304f\u52dd\u8ca0\u304c\u6c7a\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u6d88\u8cbb\u8005\u304c\u80fd\u52d5\u7684\u306b\u60c5\u5831\u53ce\u96c6\u3092\u884c\u3048\u308b\u6628\u4eca\u3001\u4f01\u696d\u5074\u3067\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u306e\u306f\u5bb9\u6613\u3067\u306f\u306a\u304f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u96e3\u6613\u5ea6\u306f\u4e0a\u304c\u308a\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30b3\u30b9\u30c8\u306f\u300c\uff11\uff1a\uff15\u306e\u6cd5\u5247\u300d\u3068\u547c\u3070\u308c\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u7dad\u6301\u3059\u308b\u30b3\u30b9\u30c8\u306b\u6bd4\u3079\u3066\uff15\u500d\u304b\u304b\u308b\u3068\u8a00\u308f\u308c\u307e\u3059\u3002\u696d\u754c\u306b\u3088\u3063\u3066\u306f\u3055\u3089\u306b\u65b0\u898f\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u4e0a\u304c\u3063\u3066\u3044\u308b\u72b6\u6cc1\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u5f71\u97ff\u304b\u3089\u3001\u4e8b\u696d\u306e\u53ce\u76ca\u6027\u3092\u6539\u5584\u3059\u308b\u3046\u3048\u3067\u300c\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u300d\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u6307\u6a19\u3068\u3057\u3066\u306eLTV\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u91cd\u8981\u6027\u304c\u5897\u3057\u3066\u3044\u308b<\/h3>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u30b3\u30b9\u30c8\u304c\u5897\u3048\u7d9a\u3051\u308b\u4e2d\u3001\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u304c\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u300c\u9867\u5ba2\u306e\u5fe0\u8aa0\u5ea6\u300d\u3068\u3082\u547c\u3070\u308c\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u307b\u3069\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u611b\u7740\u5fc3\u304c\u9ad8\u304f\u3001\u5951\u7d04\u306e\u7d99\u7d9a\u3084\u7e70\u308a\u8fd4\u3057\u8ca9\u58f2\u3092\u884c\u3048\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u5ea6\u3001\u7372\u5f97\u3057\u305f\u9867\u5ba2\u304b\u3089\u7d99\u7d9a\u7684\u306b\u58f2\u4e0a\u30fb\u5229\u76ca\u3092\u78ba\u4fdd\u3067\u304d\u308b\u3088\u3046\u3001\u9867\u5ba2\u306e\u7dad\u6301\u30fb\u5b9a\u7740\u5316\u306e\u305f\u3081\u306e\u30b5\u30dd\u30fc\u30c8\u306e\u5145\u5b9f\u3001\u9867\u5ba2\u306e\u30d5\u30a1\u30f3\u5316\u306e\u305f\u3081\u306e\u9867\u5ba2\u80b2\u6210\uff08\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u304c\u884c\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>LTV\u306f\u3001\u4e0a\u8a18\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u4e0a\u624b\u304f\u3044\u3063\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u6307\u6a19\u3068\u3057\u3066\u3001\u591a\u304f\u306e\u4f01\u696d\u306b\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u304c\u5897\u52a0\u3057\u3066\u3044\u308b<\/h3>\n\n\n\n<p>\u5e02\u5834\u306e\u62e1\u5927\u304c\u7d9a\u3044\u3066\u3044\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u5f93\u6765\u306e\u300c\u58f2\u308a\u5207\u308a\u578b\u300d\u306e\u5546\u6750\u3068\u306f\u7570\u306a\u308a\u3001\u7d99\u7d9a\u7684\u306a\u5229\u7528\u306e\u6a29\u5229\u3092\u5b9a\u984d\u5236\u3067\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u3001\u300c\u9867\u5ba2\u304c\u89e3\u7d04\u305b\u305a\u306b\u7d99\u7d9a\u3057\u3066\u304f\u308c\u308b\u3053\u3068\u300d\u3067\u521d\u3081\u3066\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u304c\u5f97\u3089\u308c\u307e\u3059\u3002LTV\u306f\u3001\u62e1\u5927\u50be\u5411\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u9867\u5ba2\u7dad\u6301\u306e\u65bd\u7b56\u3084\u3001\u53ce\u76ca\u6027\u306e\u78ba\u8a8d\u3092\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3rd Party Cookie\u898f\u5236\u306e\u52d5\u304d\u304c\u5f37\u307e\u3063\u3066\u3044\u308b<\/h3>\n\n\n\n<p>3rd Party Cookie\u3068\u306f\u3001\u95b2\u89a7\u30b5\u30a4\u30c8\u4ee5\u5916\u306e\u7b2c\u4e09\u8005\u306b\u3088\u3063\u3066\u767a\u884c\u3055\u308c\u305fCookie\uff08\u30e6\u30fc\u30b6\u30fc\u306e\u95b2\u89a7\u5c65\u6b74\u3084\u30ed\u30b0\u30a4\u30f3\u60c5\u5831\u306a\u3069\uff09\u306e\u3053\u3068\u3067\u3059\u3002\u30b5\u30a4\u30c8\u3092\u8d85\u3048\u3066\u5229\u7528\u3067\u304d\u308b\u3053\u3068\u304b\u3089\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff08\u500b\u4eba\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u624b\u6cd5\uff09\u306a\u3069\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8fd1\u5e74\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306e\u89b3\u70b9\u304b\u30893rd Party Cookie\u306b\u5bfe\u3059\u308b\u898f\u5236\u306e\u52d5\u304d\u304c\u5404\u56fd\u3067\u5f37\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u4eca\u5f8c\u306f\u5916\u90e8\u304b\u3089\u306e\u96c6\u5ba2\u304c\u56f0\u96e3\u306b\u306a\u308b\u305f\u3081\u3001\u307e\u3059\u307e\u3059\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u53ce\u76ca\u3092\u62e1\u5927\u3055\u305b\u308b\u91cd\u8981\u6027\u304c\u9ad8\u307e\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u5f71\u97ff\u304b\u3089\u3001\u9867\u5ba2\u7dad\u6301\u30fb\u5b9a\u7740\u5316\u3092\u56f3\u308b\u6307\u6a19\u3068\u3057\u3066LTV\u306e\u5fc5\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"LTV-3\">LTV\u306e\u8a08\u7b97\u65b9\u6cd5\u3068\u91cd\u8981\u6307\u6a19<\/span><\/h2>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u5b9f\u969b\u306b\u3001LTV\u3092\u8a08\u7b97\u3059\u308b\u65b9\u6cd5\u3092\u78ba\u8a8d\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002LTV\u306e\u8a08\u7b97\u5f0f\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>LTV=\u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1\u00d7\u8cfc\u8cb7\u983b\u5ea6\u00d7\u7d99\u7d9a\u8cfc\u8cb7\u671f\u9593\u00d7\u53ce\u76ca\u7387\u2212\u9867\u5ba2\u306e\u7372\u5f97\u30fb\u7dad\u6301\u30b3\u30b9\u30c8<\/p><\/blockquote>\n\n\n\n<p>\u8a08\u7b97\u5f0f\u306e\u89e3\u91c8\u306e\u4ed5\u65b9\u306f\u4e00\u3064\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u305f\u3068\u3048\u3070\u300c\u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1\u00d7\u53ce\u76ca\u7387\u300d\u306f\uff11\u6ce8\u6587\u5f53\u305f\u308a\u306e\u5229\u76ca\u984d\u3001\u300c\u8cfc\u8cb7\u983b\u5ea6\u00d7\u7d99\u7d9a\u8cfc\u8cb7\u671f\u9593\u300d\u306f\u3001\u4e00\u5b9a\u671f\u9593\u5185\u306e\u8cfc\u5165\u56de\u6570\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a4\u30e1\u30fc\u30b8\u306f\u4ee5\u4e0b\u306e\u56f3\u3067\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"458\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2021\/07\/catch_img_3694_10901_01.png\" alt=\"LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\uff1f\u610f\u5473\u3084\u8a08\u7b97\u65b9\u6cd5\u30fb\u5411\u4e0a\u3055\u305b\u308b\u65bd\u7b56\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac_LTV\u306e\u8a08\u7b97\u65b9\u6cd5\u3068\u91cd\u8981\u6307\u6a19\" class=\"wp-image-14429\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2021\/07\/catch_img_3694_10901_01.png 737w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2021\/07\/catch_img_3694_10901_01-300x186.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2021\/07\/catch_img_3694_10901_01-290x180.png 290w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/figure><\/div>\n\n\n\n<p>LTV\u306e\u8a08\u7b97\u5f0f\u306f\u300c\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09\u300d\u3092\u7528\u3044\u308b\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3051\u308bLTV\u3092\u7b97\u51fa\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>LTV \uff1d \u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00f7 \u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8<\/p><\/blockquote>\n\n\n\n<p>\u3055\u3089\u306b\u4ee5\u4e0b\u3067\u306f\u3001LTV\u3092\u7b97\u51fa\u30fb\u628a\u63e1\u3059\u308b\u3046\u3048\u3067\u6b20\u304b\u305b\u306a\u3044\u91cd\u8981\u6307\u6a19\u306b\u3064\u3044\u3066\u3001\u8a73\u7d30\u3084\u8a08\u7b97\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8<\/h3>\n\n\n\n<p>\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3068\u306f\u3001\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u9867\u5ba2\u304c\u89e3\u7d04\u3059\u308b\u5272\u5408\uff08\u89e3\u7d04\u7387\uff09\u3092\u3042\u3089\u308f\u3059\u6307\u6a19\u3067\u3059\u3002\u300c\u89e3\u7d04\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u5165\u308b\u3082\u306e\u306e\u3001\u5951\u7d04\u30fb\u89e3\u7d04\u304c\u767a\u751f\u3057\u306a\u3044\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3082\u300c\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u3092\u3084\u3081\u305f\u9867\u5ba2\u306e\u5272\u5408\u300d\u3092\u793a\u3059\u969b\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>LTV\u306e\u8a08\u7b97\u5f0f\u3067\u3082\u793a\u3057\u305f\u3068\u304a\u308a\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u306fLTV\u306e\u5411\u4e0a\u306b\u4e0d\u53ef\u6b20\u3068\u306a\u308b\u305f\u3081\u3001\u9069\u5207\u306a\u8a08\u7b97\u30fb\u7ba1\u7406\u3092\u5fb9\u5e95\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306b\u306f\u9867\u5ba2\u30d9\u30fc\u30b9\u306e\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u300d\u3068\u3001\u53ce\u76ca\u30d9\u30fc\u30b9\u306e\u300c\u30ec\u30d9\u30cb\u30e5\u30fc\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u300d\u306e\uff12\u7a2e\u985e\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u8a08\u7b97\u5f0f\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u30ab\u30b9\u30bf\u30de\u30fc\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff1d\u5f53\u6708\u306e\u89e3\u7d04\u9867\u5ba2\uff08ID\uff09\u6570\u00f7\u524d\u6708\u672b\u6642\u70b9\u306e\u5951\u7d04\u9867\u5ba2\uff08ID\uff09\u6570\u00d7100<\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u30ec\u30d9\u30cb\u30e5\u30fc\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff1d\u5f53\u6708\u306e\u89e3\u7d04\u306b\u3088\u308a\u5931\u308f\u308c\u305f\u53ce\u76ca\u00f7\u524d\u6708\u306e\u6708\u6b21\u53ce\u76ca\u00d7100<\/p><\/blockquote>\n\n\n\n<p>\u30ec\u30d9\u30cb\u30e5\u30fc\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3067\u306f\u3001\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u306e\u306a\u304b\u306b\u8907\u6570\u306e\u30d7\u30e9\u30f3\u304c\u3042\u308b\u5834\u5408\u306b\u300c\u4fa1\u683c\u5e2f\u5225\u306e\u89e3\u7d04\u7387\u300d\u3084\u300c\u53ce\u76ca\u306e\u5897\u6e1b\u300d\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u4e0a\u8a18\u306e\u8a08\u7b97\u5f0f\u306f\u6708\u6b21\u306e\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u7b97\u51fa\u3059\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u3088\u3063\u3066\u306f\u56db\u534a\u671f\u30fb\u5e74\u6b21\u306a\u3069\u3067\u8a08\u7b97\u3059\u308b\u306e\u304c\u9069\u3057\u3066\u3044\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ARPA<\/h3>\n\n\n\n<p>ARPA\uff08Average Revenue Per Account\uff09\u306f\u3001\uff11\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u91d1\u984d\u3092\u3042\u3089\u308f\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u524d\u8ff0\u3057\u305fLTV\u306e\u8a08\u7b97\u3067\u7528\u3044\u305f\u300c\u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1\u300d\u3092\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u5358\u4f4d\u3067\u7b97\u51fa\u3059\u308b\u969b\u306b\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002\u7b97\u51fa\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>ARPA\uff1d\u58f2\u4e0a\u00f7\u30a2\u30ab\u30a6\u30f3\u30c8\u6570<\/p><\/blockquote>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u6bce\u6708\u306e\u58f2\u4e0a\u304c\uff12\u5104\u5186\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u6570\u304c\uff14\u4e07\u4eba\u306e\u5834\u5408\u3001ARPA\u306f5,000\u5186\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>ARPA\u306f\u3001\uff11\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u3092\u5229\u7528\u3057\u305f\u308a\u3001\uff11\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u8907\u6570\u30e6\u30fc\u30b6\u30fc\u304c\u5229\u7528\u3057\u305f\u308a\u3059\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u305f\u3053\u3068\u304b\u3089\u7528\u3044\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u3001\uff11\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u91d1\u984d\u3092\u793a\u3059ARPU\uff08Average Revenue Per User\uff09\u3068\u306e\u533a\u5225\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5206\u6790\u3059\u308b\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306e\u5b9f\u60c5\u306b\u3042\u308f\u305b\u3001\u3069\u3061\u3089\u306e\u6307\u6a19\u3092\u9078\u629e\u3059\u308b\u306e\u304b\u3092\u898b\u304d\u308f\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CAC<\/h3>\n\n\n\n<p>CAC\uff08Customer Acquisition Cost\uff09\u306f\u3001\uff11\u4eba\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3092\u3042\u3089\u308f\u3059\u6307\u6a19\u3067\u3001LTV\u306e\u8a08\u7b97\u5f0f\u3092\u89e3\u8aac\u3059\u308b\u969b\u306b\u89e6\u308c\u305f\u300c\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u300d\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002\u7b97\u51fa\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>CAC\uff1d\u3059\u3079\u3066\u306e\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u00f7\u65b0\u898f\u9867\u5ba2\u6570<\/p><\/blockquote>\n\n\n\n<p>\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306b\u306f\u3001\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u5168\u822c\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528\u3084\u5e83\u544a\u5ba3\u4f1d\u8cbb\u304c\u542b\u307e\u308c\u307e\u3059\u3002LTV\u3092\u6b63\u78ba\u306b\u7b97\u51fa\u3059\u308b\u3046\u3048\u3067\u6b20\u304b\u305b\u306a\u3044\u6307\u6a19\u3068\u306a\u308b\u305f\u3081\u3001CAC\u306f\u5e38\u306b\u628a\u63e1\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9<\/h3>\n\n\n\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306f\u3001\uff11\u9867\u5ba2\u3042\u305f\u308a\u306e\u63a1\u7b97\u6027\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u4e3b\u306b\u3001SaaS\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u9867\u5ba2\u6570\u304c\u9806\u8abf\u306b\u4f38\u3073\u3066\u3044\u3066\u3082\u3001\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u304c\u591a\u3051\u308c\u3070\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306e\u53ce\u76ca\u6027\u306f\u5411\u4e0a\u3057\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3092\u628a\u63e1\u3057\u3066\u3001\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3068\u5f97\u3089\u308c\u308b\u5229\u76ca\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u56f3\u308b\u3053\u3068\u304c\u5927\u5207\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b97\u51fa\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\uff1dLTV\u00f7CAC<\/p><\/blockquote>\n\n\n\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u5024\u304c\u5927\u304d\u3044\u307b\u3069\u3001\u9867\u5ba2\u306e\u7372\u5f97\u306b\u304b\u3051\u305f\u30b3\u30b9\u30c8\u3092\u65e9\u671f\u306b\u56de\u53ce\u3067\u304d\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u5024\u304c\uff13\u4ee5\u4e0a\u3067\u3042\u308c\u3070\u30b3\u30b9\u30c8\u3092\uff11\u5e74\u4ee5\u5185\u306b\u56de\u53ce\u3067\u304d\u308b\u8a08\u7b97\u306b\u306a\u308b\u305f\u3081\u3001\u300c\u5065\u5168\u306a\u4e8b\u696d\u904b\u55b6\u304c\u3067\u304d\u3066\u3044\u308b\u300d\u3068\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u5024\u304c\u5927\u304d\u3059\u304e\u308b\u3053\u3068\u3082\u826f\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u300c\u5024\u304c\u5927\u304d\u3044\uff1d\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306b\u30b3\u30b9\u30c8\u3092\u6295\u5165\u3059\u308c\u3070\u3001\u3055\u3089\u306b\u58f2\u4e0a\u304c\u5411\u4e0a\u3059\u308b\u898b\u8fbc\u307f\u304c\u3042\u308b\u300d\u3068\u5224\u65ad\u3067\u304d\u308b\u305f\u3081\u3001\u6a5f\u4f1a\u640d\u5931\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u304a\u305d\u308c\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u5185\u5bb9\u3092\u3075\u307e\u3048\u3066\u3001\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u9069\u6b63\u5024\u306f\u300c\uff13\uff5e\uff15\u300d\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3088\u308a\u3082\u4f4e\u3044\u5834\u5408\u306f\u3001CAC\u3092\u6291\u3048\u3064\u3064LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u5bfe\u7b56\u3092\u65e9\u6025\u306b\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MQL<\/h3>\n\n\n\n<p>MQL\uff08Marketing Qualified Lead\uff09\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3067\u5f97\u3089\u308c\u305f\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u5ba2\uff09\u306e\u3046\u3061\u3001\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3055\u308c\u305f\u30ea\u30fc\u30c9\u306e\u3053\u3068\u3067\u3059\u3002\u898b\u8fbc\u307f\u5ba2\u3078\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u8cfc\u8cb7\u610f\u6b32\u91b8\u6210\uff09\u3092\u884c\u3063\u305f\u7d50\u679c\u3001\u53d7\u6ce8\u78ba\u5ea6\u306e\u6570\u5024\uff08\u30b9\u30b3\u30a2\uff09\u304c\u4e00\u5b9a\u306e\u57fa\u6e96\u3092\u6e80\u305f\u3057\u305f\u30ea\u30fc\u30c9\u3092MQL\u3068\u8a8d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>MQL\u306f\u3001\u4e2d\u9577\u671f\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u5229\u7528\u30fb\u9ad8\u5358\u4fa1\u306e\u5951\u7d04\u306b\u3064\u306a\u304c\u308b\u300c\u512a\u826f\u9867\u5ba2\u300d\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30ea\u30fc\u30c9\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001MQL\u3092\u9078\u5225\u3057\u3066\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u78ba\u5ea6\u306e\u4f4e\u3044\u30ea\u30fc\u30c9\u3092\u30d5\u30a9\u30ed\u30fc\u3059\u308b\u624b\u9593\u304c\u7701\u3051\u3001\u55b6\u696d\u6d3b\u52d5\u304c\u52b9\u7387\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>MQL\u3092\u5275\u51fa\u3059\u308b\u3053\u3068\u306fLTV\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u305f\u3081\u3001\u3042\u308f\u305b\u3066\u91cd\u8981\u8996\u3059\u3079\u304d\u6307\u6a19\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"LTV-4\">LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\uff14\u3064\u306e\u65bd\u7b56<\/span><\/h2>\n\n\n\n<p>LTV\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u8981\u7d20\u3092\u5206\u89e3\u3057\u3066\u3001\u5404\u8981\u7d20\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u3067\u306f\u3001LTV\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u30dd\u30a4\u30f3\u30c8\u3092\uff14\u3064\u306b\u5206\u985e\u3057\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1\u3092\u4e0a\u3052\u308b<\/h3>\n\n\n\n<p>\u7b2c\u4e00\u306b\u3001\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306e\u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3068\u306f\u3044\u3048\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u4fc3\u9032\u3092\u3080\u3084\u307f\u306b\u56f3\u308b\u3060\u3051\u3067\u306f\u9867\u5ba2\u306e\u96e2\u8131\u30ea\u30b9\u30af\u3092\u9ad8\u3081\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\uff11\u30e9\u30f3\u30af\u4e0a\u306e\u5546\u54c1\u3078\u306e\u4e57\u308a\u63db\u3048\u3092\u8a34\u6c42\u3059\u308b\u300c\u30a2\u30c3\u30d7\u30bb\u30eb\u300d\u306a\u306e\u304b\u3001\u95a2\u9023\u5546\u54c1\u306e\u8cfc\u5165\u3092\u8a34\u6c42\u3059\u308b\u300c\u30af\u30ed\u30b9\u30bb\u30eb\u300d\u306a\u306e\u304b\u3092\u610f\u8b58\u3057\u3001\u9867\u5ba2\u306e\u7279\u6027\u3084\u30cb\u30fc\u30ba\u306b\u3088\u3063\u3066\u73fe\u5b9f\u7684\u306a\u8cfc\u8cb7\u5358\u4fa1\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u5177\u4f53\u4f8b\u3084\u65bd\u7b56\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/upselling-4615\" target=\"_blank\" rel=\"noreferrer noopener\">\u3010\u4fdd\u5b58\u7248\u3011\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u306f\uff1f\u610f\u5473\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306e\u9055\u3044\u3001\u6210\u529f\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/cross-sell-3305\" target=\"_blank\" rel=\"noreferrer noopener\">\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f\u4f55\u304b\uff1f\u30e1\u30ea\u30c3\u30c8\u3084\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3001\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. 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class=\"wp-block-heading\">3. 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class=\"post_add_banner\">\n<a href=\"\/form\/form_sm_013.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/05\/sb_bnr_WP13_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u9867\u5ba2\u306e\u7372\u5f97\u30fb\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u52b9\u7387\u5316\u3059\u308b<\/h3>\n\n\n\n<p>\u9867\u5ba2\u3092\u7372\u5f97\u3001\u307e\u305f\u306f\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u3092\u52b9\u7387\u5316\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u8a00\u3046\u307e\u3067\u3082\u306a\u304f\u3001\u305f\u3060\u7372\u5f97\u30fb\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308c\u3070\u3044\u3044\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u9867\u5ba2\u60c5\u5831\u3092\u9069\u5207\u306b\u7ba1\u7406\u3067\u304d\u308b<a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/what-is-crm-213\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a>\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u3084\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u306b\u6709\u52b9\u306aSFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u696d\u52d9\u8ca0\u8377\u3092\u8efd\u6e1b\u3057\u3064\u3064\u9867\u5ba2\u30d5\u30a9\u30ed\u30fc\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u60c5\u5831\u3092\u9069\u5207\u306b\u7ba1\u7406\u30fb\u6d3b\u7528\u3067\u304d\u308b\u57fa\u76e4\u3092\u69cb\u7bc9\u3057\u3001\u4f4e\u30b3\u30b9\u30c8\u304b\u3064\u9ad8\u54c1\u8cea\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u73fe\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"LTVCRMSFA\">LTV\u3068CRM\/SFA\u3068\u306e\u95a2\u4fc2<\/span><\/h2>\n\n\n\n<p>CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u306f\u3001\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u6027\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>CRM\u3092\u5c0e\u5165\u3057\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u5c5e\u6027\u3084\u884c\u52d5\u7279\u6027\u3001\u30cb\u30fc\u30ba\u3092\u30c7\u30fc\u30bf\u3068\u3057\u3066\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u3053\u308c\u307e\u3067\u4e0d\u78ba\u5b9f\u3060\u3063\u305f\u65bd\u7b56\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306eCRM\u3068\u3044\u3046\u624b\u6cd5\u306f\u3001\u4e00\u822c\u7684\u306bLTV\u3068\u30bb\u30c3\u30c8\u3067\u8a9e\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>LTV\u3068CRM\u304c\u5bc6\u63a5\u306b\u95a2\u4fc2\u3059\u308b\u7406\u7531\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u7279\u6027\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u306a\u3044\u9650\u308a\u3001\u9867\u5ba2\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3068\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>CRM\u3092\u6b63\u3057\u304f\u904b\u7528\u3057\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u3084\u5546\u54c1\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u307e\u308a\u3001\u7d50\u679c\u7684\u306bLTV\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u306f\u3001\u500b\u4eba\u5358\u4f4d\u3067\u306f\u306a\u304f\u4f01\u696d\u5358\u4f4d\u3067\u306e\u5404\u7a2e\u6570\u5024\u306e\u96c6\u8a08\u3084\u55b6\u696d\u30b3\u30b9\u30c8\u306a\u3069\u3092\u53ef\u8996\u5316\u3067\u304d\u308bSFA\uff08\u55b6\u696d\u652f\u63f4\uff09\u30c4\u30fc\u30eb\u306e\u5229\u7528\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a 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