{"id":1091,"date":"2017-06-28T08:46:14","date_gmt":"2017-06-28T08:46:14","guid":{"rendered":"https:\/\/www.e-sales.jp\/eigyo-labo\/%e9%a1%a7%e5%ae%a2%e8%82%b2%e6%88%90%e3%81%ab%e9%87%8d%e8%a6%81%e3%81%aa%e6%88%a6%e7%95%a5%e3%81%a8%e8%a6%96%e7%82%b9%e3%81%be%e3%81%a8%e3%82%81-1091"},"modified":"2025-11-26T11:45:04","modified_gmt":"2025-11-26T02:45:04","slug":"lead-nurturing-3","status":"publish","type":"post","link":"https:\/\/www.e-sales.jp\/eigyo-labo\/lead-nurturing-3-1091","title":{"rendered":"\u9867\u5ba2\u80b2\u6210\u306b\u91cd\u8981\u306a\u6226\u7565\u3068\u8996\u70b9\u307e\u3068\u3081"},"content":{"rendered":"<p>\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u306f\u300c\u9867\u5ba2\u80b2\u6210\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u3088\u304f\u805e\u304b\u308c\u307e\u3059\u3002<\/p>\n<p>\u65b0\u898f\u306b\u9867\u5ba2\u3092\u958b\u62d3\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u3092\u5927\u5207\u306b\u3057\u3066\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3066\u3044\u3053\u3046\u3068\u3044\u3046\u8003\u3048\u65b9\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u9867\u5ba2\u80b2\u6210\u306e\u91cd\u8981\u6027\u306f\u628a\u63e1\u3057\u306a\u304c\u3089\u3082\u3001\u5b9f\u969b\u306b\u306f\u76ee\u306e\u524d\u306e\u696d\u52d9\u3092\u3053\u306a\u3059\u3053\u3068\u306b\u7cbe\u4e00\u676f\u3067\u80b2\u6210\u306b\u307e\u3067\u624b\u304c\u56de\u3089\u306a\u3044\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u304c\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u3053\u3053\u3067\u306f\u9867\u5ba2\u80b2\u6210\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u5f79\u7acb\u3064\u8003\u3048\u65b9\u3084\u3001\u9867\u5ba2\u5c0e\u5165\u306b\u4f7f\u3048\u308b\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u3053\u306e\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4<\/p><ul class=\"toc_list\"><li><a href=\"#2\">\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u30592\u30b9\u30c6\u30c3\u30d7\uff01<\/a><\/li><li><a href=\"#i\">\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\u306b\uff01\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/a><\/li><li><a href=\"#CRMRFM\">\u512a\u826f\u9867\u5ba2\u80b2\u6210\u306b\uff01CRM\u6226\u7565\u3068RFM\u5206\u6790<\/a><\/li><li><a href=\"#i-2\">\u9867\u5ba2\u80b2\u6210\u306b\u6b20\u304b\u305b\u306a\u3044\u8996\u70b9<\/a><\/li><li><a href=\"#i-3\">\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u6027\u3092\u5927\u5207\u306b\uff01<\/a><\/li><\/ul><\/div>\n<h2 id=\"c1\"><span id=\"2\">\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u30592\u30b9\u30c6\u30c3\u30d7\uff01<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7783\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/2732957_m.jpg\" alt=\"\u9867\u5ba2\u80b2\u6210\u306b\u91cd\u8981\u306a\u6226\u7565\u3068\u8996\u70b9\u307e\u3068\u3081\uff3f\u30ea\u30d4\u30fc\u30bf\u30fc\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/2732957_m.jpg 1920w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/2732957_m-300x200.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/2732957_m-1140x760.jpg 1140w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/2732957_m-768x512.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/2732957_m-1536x1024.jpg 1536w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/2732957_m-168x111.jpg 168w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/2732957_m-270x180.jpg 270w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>\u9867\u5ba2\u80b2\u6210\u3068\u306f\u8a00\u3044\u65b9\u3092\u63db\u3048\u308c\u3070\u300c\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059\u3053\u3068\u300d\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u65b0\u898f\u306e\u9867\u5ba2\u3092\u5897\u3084\u3059\u306b\u306f\u52b4\u529b\u3082\u8cbb\u7528\u3082\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3088\u308a\u3082\u53d6\u5f15\u5b9f\u7e3e\u304c\u3042\u308b\u9867\u5ba2\u304b\u3089\u3001\u904e\u53bb\u306e\u50be\u5411\u3092\u5206\u6790\u3057\u3066\u3055\u3089\u306b\u95a2\u4fc2\u3092\u6df1\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u52aa\u529b\u3059\u308b\u307b\u3046\u304c\u52b9\u7387\u7684\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u306f\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u3057\u3066\u3001\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u304c\u3069\u3093\u306a\u4eba\uff08\u4f01\u696d\uff09\u3067\u3069\u3093\u306a\u7269\u306b\u95a2\u5fc3\u3092\u6301\u3061\u3001\u3069\u3093\u306a\u5546\u54c1\u3092\u8cb7\u3044\u305f\u3044\u306e\u304b\u3092\u6b63\u78ba\u306b\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u3046\u3048\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u306b\u306f\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u8cfc\u5165\u610f\u6b32\u3092\u523a\u6fc0\u3059\u308b\u30c6\u30af\u30cb\u30c3\u30af\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u9867\u5ba2\u306b\u5fc5\u8981\u306a\u5546\u54c1\u3067\u3082\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u9003\u305b\u3070\u8cb7\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u9b45\u529b\u306e\u3042\u308b\u5546\u54c1\u3067\u3082\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304f\u63d0\u6848\u304c\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u53d6\u5f15\u306f\u898b\u8fbc\u307f\u306b\u304f\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u3092\u5fb9\u5e95\u7684\u306b\u6398\u308a\u4e0b\u3052\u3001\u30d9\u30b9\u30c8\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9700\u8981\u306e\u3042\u308b\u5546\u54c1\u3092\u63d0\u6848\u3059\u308b2\u30b9\u30c6\u30c3\u30d7\u3092\u7d4c\u3066\u3001\u3088\u3046\u3084\u304f\u9867\u5ba2\u80b2\u6210\u306f\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<h2 id=\"c2\"><span id=\"i\">\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\u306b\uff01\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7784\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/3560375_m.jpg\" alt=\"\u9867\u5ba2\u80b2\u6210\u306b\u91cd\u8981\u306a\u6226\u7565\u3068\u8996\u70b9\u307e\u3068\u3081\uff3f\u80b2\u6210\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/3560375_m.jpg 1920w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/3560375_m-300x200.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/3560375_m-1140x760.jpg 1140w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/3560375_m-768x512.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/3560375_m-1536x1024.jpg 1536w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/3560375_m-168x111.jpg 168w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/3560375_m-270x180.jpg 270w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>\u9867\u5ba2\u80b2\u6210\u306e\u65b9\u6cd5\u3092\u5177\u4f53\u7684\u306b\u8a9e\u308b\u969b\u3001\u300c\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u300c\u30ea\u30fc\u30c9\u300d\u306f\u300c\u898b\u8fbc\u307f\u5ba2\u300d\u306e\u3053\u3068\u3001\u300c\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u300d\u306f\u300c\u80b2\u3066\u4e0a\u3052\u308b\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3001\u58f2\u4e0a\u304c\u898b\u8fbc\u3081\u308b\u9867\u5ba2\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u65e2\u5b58\u306e\u9867\u5ba2\u3092\u3088\u308a\u512a\u826f\u306a\u9867\u5ba2\u3078\u3068\u80b2\u3066\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u4f1a\u793e\u7d4c\u55b6\u306f\u3088\u308a\u5b89\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u6709\u52b9\u306a\u65b9\u6cd5\u306f\u307e\u305a\u3001\u9577\u3044\u8996\u91ce\u3067\u306e\u5ba3\u4f1d\u6d3b\u52d5\u3092\u7d9a\u3051\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u898b\u8fbc\u307f\u306e\u306a\u3044\u5ba3\u4f1d\u6d3b\u52d5\u3092\u7d99\u7d9a\u3057\u3066\u3082\u6642\u9593\u306e\u7121\u99c4\u3067\u3059\u304c\u3001\u898b\u8fbc\u307f\u5ba2\u306b\u5bfe\u3057\u3066\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3001\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u306a\u3069\u3092\u9001\u308a\u7d9a\u3051\u308b\u3053\u3068\u306f\u5c06\u6765\u7684\u306a\u6210\u679c\u3092\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u898b\u3064\u3051\u3001\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u63d0\u6848\u3092\u884c\u3046\u306e\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u306f\u9867\u5ba2\u3068\u3088\u308a\u89aa\u5bc6\u306b\u306a\u308a\u3001\u30d2\u30a2\u30ea\u30f3\u30b0\u53ef\u80fd\u306a\u95a2\u4fc2\u6027\u3092\u69cb\u7bc9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u3046\u3048\u3067\u3001\u9867\u5ba2\u304b\u3089\u805e\u304d\u51fa\u3057\u305f\u8ab2\u984c\u3092\u6301\u3061\u5e30\u308a\u3001\u539f\u56e0\u3092\u63a8\u6e2c\u3067\u304d\u308b\u307b\u3069\u306e\u89e3\u6790\u529b\u3082\u6c42\u3081\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2 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