{"id":1313,"date":"2019-06-28T00:55:15","date_gmt":"2019-06-28T00:55:15","guid":{"rendered":"https:\/\/www.e-sales.jp\/eigyo-labo\/?p=1313"},"modified":"2025-11-25T17:35:16","modified_gmt":"2025-11-25T08:35:16","slug":"analysis","status":"publish","type":"post","link":"https:\/\/www.e-sales.jp\/eigyo-labo\/analysis-1313","title":{"rendered":"\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f10\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u5206\u6790\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>BtoB\u55b6\u696d\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u3068\u5f37\u3044\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u5206\u6790\u306f\u3001\u305d\u306e\u3046\u3048\u3067\u4e0d\u53ef\u6b20\u306e\u30d7\u30ed\u30bb\u30b9\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u9867\u5ba2\u5206\u6790\u306e\u76ee\u7684\u3084\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\u3057\u3001\u30c7\u30fc\u30bf\u306e\u5206\u6790\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u3082\u3042\u308f\u305b\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u3053\u306e\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#i-2\">\u9867\u5ba2\u5206\u6790\u306e\u4e3b\u306a\u5206\u6790\u9805<\/a><\/li><li><a href=\"#i-3\">\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u76ee\u7684\u3068\u5fc5\u8981\u6027<\/a><\/li><li><a href=\"#10\">\u9867\u5ba2\u5206\u6790\u306b\u6d3b\u7528\u3067\u304d\u308b10\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a><\/li><li><a href=\"#i-4\">\u9867\u5ba2\u5206\u6790\u306b\u304a\u3051\u308b\u6ce8\u610f\u70b9<\/a><\/li><li><a href=\"#CRMSFA\">\u9867\u5ba2\u5206\u6790\u306b\u5f79\u7acb\u3064CRM\/SFA<\/a><\/li><li><a href=\"#i-5\">\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6700\u9069\u5316\u3057\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"i\">\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f<\/span><\/h2>\n\n\n\n<p>\u9867\u5ba2\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u8cfc\u8cb7\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u6226\u7565\u7acb\u6848\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3001\u65e2\u5b58\u9867\u5ba2\u304c\u4e3b\u306a\u5206\u6790\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u3084\u65b0\u898f\u9867\u5ba2\u306e\u958b\u62d3\u3001\u4f11\u7720\u9867\u5ba2\u306e\u6398\u308a\u8d77\u3053\u3057\u3092\u76ee\u7684\u3068\u3057\u305f\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_sm_011.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/05\/sb_bnr_WP11_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-2\">\u9867\u5ba2\u5206\u6790\u306e\u4e3b\u306a\u5206\u6790\u9805<\/span><\/h2>\n\n\n\n<p>\u9867\u5ba2\u5206\u6790\u306b\u4f7f\u308f\u308c\u308b\u4e3b\u306a\u9805\u76ee\u306f\u3001\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9867\u5ba2\u3068\u3084\u308a\u53d6\u308a\u3057\u305f\u5c65\u6b74<\/li><li>\u904e\u53bb\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u53d6\u5f15\u5c65\u6b74<\/li><li>\u9867\u5ba2\u306e\u8ab2\u984c\u3084\u30cb\u30fc\u30ba<\/li><li>\u3053\u308c\u307e\u3067\u306b\u5b9f\u65bd\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56<\/li><li>\u9867\u5ba2\u6e80\u8db3\u5ea6<\/li><li>\u9867\u5ba2\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9<\/li><li>\u8cc7\u672c\u91d1\u3084\u5f93\u696d\u54e1\u6570\u3001\u58f2\u4e0a\u9ad8<\/li><\/ul>\n\n\n\n<p>\u9867\u5ba2\u306e\u7279\u5fb4\u3084\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u5206\u6790\u7d50\u679c\u3092\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_sm_019.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/05\/sb_bnr_WP19_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-3\">\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u76ee\u7684\u3068\u5fc5\u8981\u6027<\/span><\/h2>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u76ee\u7684\u3068\u5fc5\u8981\u6027\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-list\"><li>\u3059\u3079\u3066\u306e\u9867\u5ba2\u3092\u8cfc\u5165\u91d1\u984d\u306e\u9ad8\u3044\u9806\u306b\u4e26\u3079\u300110\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u308b<\/li><li>\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u3001\u58f2\u4e0a\u3078\u306e\u8ca2\u732e\u5ea6\u5408\u3044\u304c\u3069\u306e\u7a0b\u5ea6\u304b\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/li><\/ol>\n\n\n\n<p>\u30c7\u30b7\u30eb\u5206\u6790\u306e\u7279\u5fb4\u306f\u3001\u3069\u306e\u30b0\u30eb\u30fc\u30d7\u304c\u3069\u306e\u7a0b\u5ea6\u3001\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u628a\u63e1\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u3054\u3068\u306e\u8cfc\u8cb7\u984d\u306b\u5927\u304d\u306a\u5dee\u304c\u3042\u308a\u3001\u8cfc\u5165\u984d\u306e\u5927\u304d\u3044\u9867\u5ba2\u3092\u898b\u3064\u3051\u51fa\u3057\u305f\u3044\u5834\u5408\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u512a\u826f\u9867\u5ba2\u3092\u56f2\u3044\u8fbc\u3080\u624b\u6cd5\u3068\u3057\u3066\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001\u305f\u307e\u305f\u307e\u591a\u984d\u306e\u8cfc\u5165\u3092\u884c\u3063\u305f\u9867\u5ba2\u304c\u4e0a\u4f4d\u306b\u6765\u308b\u5834\u5408\u304c\u3042\u308b\u3053\u3068\u306f\u3001\u30c7\u30b7\u30eb\u5206\u6790\u3067\u6ce8\u610f\u3057\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u771f\u306e\u512a\u826f\u9867\u5ba2\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306b\u306f\u3001\u30c7\u30b7\u30eb\u5206\u6790\u3092\u5b9a\u671f\u7684\u306b\u884c\u306a\u3044\u3001\u5e38\u306b\u4e0a\u4f4d\u3068\u306a\u308b\u9867\u5ba2\u3092\u62bd\u51fa\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/h3>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u3092\u5c5e\u6027\u306b\u3088\u3063\u3066\u7d30\u5206\u5316\u3057\u3001\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u308f\u308c\u308b\u300cSTP\u5206\u6790\u300d\u306e\u6700\u521d\u306e\u6bb5\u968e\u3068\u3057\u3066\u5b9f\u65bd\u3055\u308c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u9078\u5b9a\u3084\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u6c7a\u3081\u308b\u3046\u3048\u3067\u306e\u91cd\u8981\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u304c\u591a\u69d8\u5316\u3057\u305f\u3053\u3068\u306a\u3069\u3092\u80cc\u666f\u306b\u91cd\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5206\u985e\u65b9\u6cd5\u306b\u306f\u3001\u6b21\u306e\uff14\u3064\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u5206\u985e\u65b9\u6cd5<\/td><td>\u4f8b<\/td><\/tr><tr><td>\u5730\u7406\u7684\u5909\u6570<\/td><td>\u5730\u57df\u3001\u6c17\u5019\u3001\u4eba\u53e3\u5bc6\u5ea6<\/td><\/tr><tr><td>\u4eba\u53e3\u52d5\u614b\u5909\u6570<\/td><td>\u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u3001\u5e74\u53ce\u3001\u5bb6\u65cf\u69cb\u6210<\/td><\/tr><tr><td>\u5fc3\u7406\u7684\u5909\u6570<\/td><td>\u6027\u683c\u3001\u4fa1\u5024\u89b3\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u55dc\u597d<\/td><\/tr><tr><td>\u884c\u52d5\u5909\u6570<\/td><td>\u8cfc\u5165\u7d4c\u8def\u3001\u8cfc\u5165\u983b\u5ea6\u3001\u8cfc\u5165\u6642\u9593\u5e2f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7d30\u304b\u304f\u5206\u3051\u904e\u304e\u308b\u3068\u3001\u304b\u3048\u3063\u3066\u9069\u5207\u306a\u65bd\u7b56\u3092\u6253\u3061\u306b\u304f\u304f\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u3088\u3046\u3001\u5206\u985e\u65b9\u6cd5\u3092\u5de5\u592b\u3059\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/segmentation-6030\" target=\"_blank\" rel=\"noreferrer noopener\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f \u5e02\u5834\u5206\u6790\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3068\u4e8b\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/h3>\n\n\n\n<p>\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u306f\u3001\u6642\u671f\u306b\u3088\u3063\u3066\u58f2\u4e0a\u304c\u5909\u308f\u308b\u3053\u3068\u306b\u7740\u76ee\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5b63\u7bc0\u306b\u3088\u308b\u58f2\u4e0a\u306e\u5909\u52d5\u306e\u307b\u304b\u3001\u671d\u30fb\u663c\u30fb\u591c\u306e\u5909\u52d5\u3001\u66dc\u65e5\u3054\u3068\u306e\u5909\u52d5\u3001\u6570\u5e74\u306b\u308f\u305f\u308b\u5909\u52d5\u3082\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u306e\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3059\u3002\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3088\u304f\u58f2\u308c\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8ca9\u4fc3\u3092\u6253\u3064\u3053\u3068\u3067\u3001\u3055\u3089\u306a\u308b\u58f2\u4e0a\u30a2\u30c3\u30d7\u3092\u72d9\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001\u30b3\u30f3\u30b9\u30bf\u30f3\u30c8\u306b\u58f2\u308c\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5834\u5408\u3001\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u306f\u9069\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.RFM\u5206\u6790<\/h3>\n\n\n\n<p>RFM\u306f\u3001\u6b21\u306e\uff13\u3064\u306e\u8981\u7d20\u306b\u7740\u76ee\u3057\u3066\u9867\u5ba2\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u6307\u6a19<\/td><td>\u65e5\u672c\u8a9e\u8a33<\/td><td>\u6307\u6a19\u304c\u793a\u3059\u610f\u5473\u3084\u30e9\u30f3\u30af\u4ed8\u3051<\/td><\/tr><tr><td>Recency\uff08R\uff09<\/td><td>\u76f4\u8fd1\u306e\u8cfc\u5165\u65e5<\/td><td>\u8cfc\u5165\u65e5\u304c\u76f4\u8fd1\u3067\u3042\u308b\u307b\u3069\u30b9\u30b3\u30a2\u306f\u9ad8\u3044<\/td><\/tr><tr><td>Frequency\uff08F\uff09<\/td><td>\u8cfc\u8cb7\u983b\u5ea6<\/td><td>\u8cfc\u8cb7\u983b\u5ea6\u304c\u591a\u3044\u307b\u3069\u30b9\u30b3\u30a2\u306f\u9ad8\u3044<\/td><\/tr><tr><td>Monetary\uff08M\uff09<\/td><td>\u8cfc\u8cb7\u91d1\u984d\u306e\u5408\u8a08<\/td><td>\u8cfc\u5165\u91d1\u984d\u304c\u591a\u3044\u307b\u3069\u30b9\u30b3\u30a2\u3082\u9ad8\u3044<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u4e0a\u306e\u8981\u7d20\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u3092\u6b21\u306e\uff14\u7a2e\u985e\u306b\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u512a\u826f\u5c64<\/li><li>\u898b\u8fbc\u307f\u5c64<\/li><li>\u65b0\u898f\u5c64<\/li><li>\u96e2\u53cd\u5c64<\/li><\/ul>\n\n\n\n<p>\u30c7\u30b7\u30eb\u5206\u6790\u3067\u306f\u8cfc\u8cb7\u91d1\u984d\u3060\u3051\u3092\u6307\u6a19\u3068\u3057\u3066\u7528\u3044\u307e\u3057\u305f\u304c\u3001RFM\u5206\u6790\u3067\u306f\u76f4\u8fd1\u306e\u8cfc\u5165\u65e5\u3084\u8cfc\u8cb7\u983b\u5ea6\u3082\u898b\u308b\u3053\u3068\u3067\u3001\u591a\u89d2\u7684\u306a\u8996\u70b9\u304b\u3089\u9867\u5ba2\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u8cfc\u5165\u984d\u306f\u5c11\u306a\u3044\u3082\u306e\u306e\u983b\u7e41\u306b\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u3082\u62fe\u3044\u4e0a\u3052\u3001\u9069\u5207\u306a\u65bd\u7b56\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8cfc\u8cb7\u91d1\u984d\u304c\u591a\u304f\u3066\u3082\u8cfc\u8cb7\u983b\u5ea6\u304c\u4e0b\u304c\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u9867\u5ba2\u304c\u4ed6\u793e\u306b\u6d41\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u5bfe\u7b56\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>RFM\u5206\u6790\u306e\u6ce8\u610f\u70b9\u3068\u3057\u3066\u3001\u3057\u3070\u3089\u304f\u8cfc\u5165\u304c\u306a\u3044\u9867\u5ba2\u306f\u3001\u8cfc\u5165\u91d1\u984d\u306e\u5927\u5c0f\u306b\u95a2\u308f\u3089\u305a\u300c\u96e2\u53cd\u5c64\u300d\u306b\u5206\u985e\u3055\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001RFM\u5206\u6790\u3060\u3051\u306b\u983c\u308b\u3068\u3001\u300c\u4f55\u3089\u304b\u306e\u4e8b\u60c5\u3067\u4e00\u6642\u7684\u306b\u8cfc\u8cb7\u304c\u306a\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u3044\u9867\u5ba2\u300d\u3092\u624b\u653e\u3059\u3053\u3068\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.CTB\u5206\u6790<\/h3>\n\n\n\n<p>CTB\u5206\u6790\u3068\u306f\u3001\u6b21\u306e\uff13\u3064\u306e\u6307\u6a19\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u6307\u6a19<\/td><td>\u5206\u3051\u308b\u89b3\u70b9<\/td><\/tr><tr><td>\u30ab\u30c6\u30b4\u30ea<\/td><td>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7a2e\u985e<\/td><\/tr><tr><td>\u30c6\u30a4\u30b9\u30c8<\/td><td>\u8272\u3084\u6a21\u69d8\u3001\u5f62\u72b6\u3001\u30b5\u30a4\u30ba\u306a\u3069<\/td><\/tr><tr><td>\u30d6\u30e9\u30f3\u30c9<\/td><td>\u4f01\u696d\u304c\u5c55\u958b\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3002\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u3082\u542b\u3080<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>CTB\u5206\u6790\u306e\u76ee\u7684\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u306b\u5408\u3063\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001CTB\u5206\u6790\u306b\u3088\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u5c64\u304c\u300c\u3088\u304f\u8cfc\u5165\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u300d\u3001\u300c\u3042\u307e\u308a\u8cfc\u5165\u3057\u306a\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u300d\u3092\u77e5\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u3088\u304f\u8cfc\u5165\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u8cb7\u3044\u3084\u3059\u3044\u4ed5\u7d44\u307f\u3092\u6574\u3048\u308b\u3053\u3068\u3067\u3001\u3055\u3089\u306a\u308b\u58f2\u4e0a\u30a2\u30c3\u30d7\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3042\u307e\u308a\u8cfc\u5165\u3057\u306a\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u9b45\u529b\u3092\u4f1d\u3048\u3066\u8cfc\u5165\u306b\u7d50\u3073\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u5206\u6790<\/h3>\n\n\n\n<p>\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u5206\u6790\u3068\u306f\u3001\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3051\u308b\u4e00\u9023\u306e\u696d\u52d9\u30d5\u30ed\u30fc\u3092\u30d1\u30a4\u30d7\u306b\u898b\u7acb\u3066\u305f\u3082\u306e\u3067\u3059\u3002\u55b6\u696d\u6d3b\u52d5\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u3066\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u628a\u63e1\u3057\u3001\u53d6\u308b\u3079\u304d\u6539\u5584\u7b56\u3092\u8003\u6848\u3059\u308b\u305f\u3081\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u696d\u52d9\u30d5\u30ed\u30fc\u306e\u3069\u3053\u306b\u554f\u984c\u304c\u3042\u308b\u306e\u304b\u304c\u4e00\u76ee\u77ad\u7136\u306a\u305f\u3081\u3001\u30c6\u30b3\u5165\u308c\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/pipeline-2-2348\" target=\"_blank\" rel=\"noreferrer noopener\">\u3010\u56f3\u89e3\u3011\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u7ba1\u7406\u3068\u306f\uff1f\u52b9\u679c\u7684\u306a\u55b6\u696d\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u65b9\u6cd5\u306b\u3064\u3044\u3066\u5fb9\u5e95\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.\u5b9a\u6027\u60c5\u5831\u306e\u5206\u6790<\/h3>\n\n\n\n<p>\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3051\u308b\u5b9a\u6027\u60c5\u5831\u3068\u306f\u3001\u300c\u6570\u5b57\u306b\u8868\u3057\u3065\u3089\u3044\u304c\u5951\u7d04\u306b\u3044\u305f\u308b\u307e\u3067\u306b\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3088\u3046\u306a\u60c5\u5831\u300d\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5b9a\u6027\u60c5\u5831\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. LTV\u5206\u6790<\/h3>\n\n\n\n<p>LTV\u5206\u6790\u306f\u3001\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3092\u610f\u5473\u3059\u308b\u300cLTV\u300d\u3092\u5206\u6790\u306b\u7528\u3044\u308b\u624b\u6cd5\u3067\u3059\u3002\uff11\u4eba\u307e\u305f\u306f\uff11\u793e\u306e\u9867\u5ba2\u304c\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u3092\u8868\u3057\u305f\u3082\u306e\u3067\u3001\u512a\u826f\u9867\u5ba2\u306e\u767a\u898b\u3084\u30d5\u30a9\u30ed\u30fc\u3059\u3079\u304d\u9867\u5ba2\u306e\u62bd\u51fa\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>LTV\u5206\u6790\u306f\u3001\u904e\u53bb\u306e\u5206\u6790\u7d50\u679c\u3068\u306e\u6bd4\u8f03\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>LTV\u306e\u6025\u4e0a\u6607\u3084\u6025\u964d\u4e0b\u306f\u3001\u3088\u304f\u306a\u3044\u5146\u5019\u3092\u793a\u3059\u5834\u5408\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u653e\u7f6e\u3059\u308b\u3053\u3068\u306a\u304f\u539f\u56e0\u3092\u8ffd\u7a76\u3057\u3001\u5bfe\u7b56\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/ltv-10901\" target=\"_blank\" rel=\"noreferrer noopener\">LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\uff1f\u8a00\u8449\u306e\u610f\u5473\u3084\u8a08\u7b97\u65b9\u6cd5\u3092\u7d39\u4ecb<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u305d\u306e\u4ed6\u306e\u5206\u6790\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u4e0a\u8a18\u3067\u4e0a\u3052\u305f\u5206\u6790\u65b9\u6cd5\u4ee5\u5916\u306b\u3001CPM\u5206\u6790\u3001ABC\u5206\u6790\u3068\u3044\u3046\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u521d\u3081\u3066\u9867\u5ba2\u5206\u6790\u3092\u3059\u308b\u5834\u5408\u306f\u4e0a\u8a18\u306e\u65b9\u6cd5\u3067\u5bfe\u5fdc\u53ef\u80fd\u306a\u305f\u3081\u3001\u3053\u306e2\u3064\u306f\u540d\u524d\u306e\u307f\u306e\u7d39\u4ecb\u3068\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-4\">\u9867\u5ba2\u5206\u6790\u306b\u304a\u3051\u308b\u6ce8\u610f\u70b9<\/span><\/h2>\n\n\n\n<p>\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u969b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5206\u6790\u5bfe\u8c61\u3068\u3059\u308b\u300c\u9867\u5ba2\u300d\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b<\/h3>\n\n\n\n<p>\u300c\u9867\u5ba2\u300d\u3068\u3044\u3046\u7528\u8a9e\u306f\u3001\u5b9a\u7fa9\u306e\u3057\u304b\u305f\u306b\u3088\u3063\u3066\u3001\u3044\u304f\u3089\u3067\u3082\u7bc4\u56f2\u3092\u5909\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u9867\u5ba2\u306e\u7bc4\u56f2\u304c\u7570\u306a\u308c\u3070\u5206\u6790\u7d50\u679c\u3082\u5909\u308f\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u6b21\u306e\u3088\u3046\u306a\u5c5e\u6027\u3092\u3082\u3068\u306b\u5bfe\u8c61\u3068\u3059\u308b\u9867\u5ba2\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u3059\u3079\u3066\u306e\u9867\u5ba2\u3092\u5bfe\u8c61\u3068\u3059\u308b\u304b\u3001\u512a\u826f\u9867\u5ba2\u306b\u7d5e\u308b\u304b<\/li><li>\u4f01\u696d\u306e\u6240\u5728\u5730<\/li><li>\u4f01\u696d\u898f\u6a21<\/li><\/ul>\n\n\n\n<p>\u660e\u78ba\u306a\u9867\u5ba2\u306e\u5b9a\u7fa9\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u523a\u3055\u308b\u5546\u6750\u306e\u63d0\u4f9b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u9867\u5ba2\u5206\u6790\u306e\u76ee\u7684\u3092\u8e0f\u307e\u3048\u3066\u3001\u300c\u9867\u5ba2\u300d\u306e\u7bc4\u56f2\u3092\u6c7a\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3082\u8003\u616e\u3059\u308b<\/h3>\n\n\n\n<p>\u9867\u5ba2\u5206\u6790\u3092\u884c\u3046\u969b\u306f\u3001\u5c5e\u6027\u60c5\u5831\u3060\u3051\u3067\u306a\u304f\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3082\u8003\u616e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u7279\u306bBtoB\u3067\u306f\u3001\u7a93\u53e3\u3068\u306a\u3063\u3066\u3044\u308b\u62c5\u5f53\u8005\u3068\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u7570\u306a\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3001\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u8907\u6570\u5b58\u5728\u3059\u308b\u30b1\u30fc\u30b9\u3082\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u628a\u63e1\u3057\u3001\u5404\u30b9\u30c6\u30c3\u30d7\u3067\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u304c\u6210\u7d04\u7387\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9a\u91cf\u30c7\u30fc\u30bf\u3068\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u3069\u3061\u3089\u3082\u898b\u308b<\/h3>\n\n\n\n<p>\u9867\u5ba2\u5206\u6790\u3067\u6271\u3046\u30c7\u30fc\u30bf\u306b\u306f\u3001\u300c\u9867\u5ba2\uff11\u4eba\u3042\u305f\u308a\u306e\u58f2\u4e0a\u91d1\u984d\u300d\u306a\u3069\u306e\u5b9a\u91cf\u30c7\u30fc\u30bf\u3068\u3001\u300c\u9867\u5ba2\u304c\u3053\u306e\u5546\u54c1\u3092\u6c17\u306b\u5165\u3063\u305f\u7406\u7531\u300d\u306a\u3069\u306e\u5b9a\u6027\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9a\u6027\u30c7\u30fc\u30bf\u306f\u6570\u5024\u5316\u304c\u96e3\u3057\u3044\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u3046\u3048\u3067\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u4e21\u65b9\u306e\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u8a73\u7d30\u306a\u9867\u5ba2\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_sm_019.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/05\/sb_bnr_WP19_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"CRMSFA\">\u9867\u5ba2\u5206\u6790\u306b\u5f79\u7acb\u3064CRM\/SFA<\/span><\/h2>\n\n\n\n<p>\u9867\u5ba2\u5206\u6790\u306bCRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u30c4\u30fc\u30eb\uff09\u3084SFA\uff08\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\uff09\u3092\u53d6\u308a\u5165\u308c\u308b\u3068\u3001\u5b9a\u91cf\u30c7\u30fc\u30bf\u3068\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001CRM\/SFA\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u4fbf\u5229\u306a\u6a5f\u80fd\u304c\u5145\u5b9f\u3057\u305f\u300c<a href=\"https:\/\/www.e-sales.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">e\u30bb\u30fc\u30eb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/a>\u300d\u3092\u6d3b\u7528\u3057\u305f\u9867\u5ba2\u5206\u6790\u306e\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">e\u30bb\u30fc\u30eb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u6d3b\u7528\u3057\u305f\u9867\u5ba2\u5206\u6790\u306e\u65b9\u6cd5<\/h3>\n\n\n\n<p>e\u30bb\u30fc\u30eb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3067\u3001\u5b9a\u91cf\u7684\u306a\u6570\u5024\u306e\u628a\u63e1\u3068\u3001\u9867\u5ba2\u30fb\u6848\u4ef6\u60c5\u5831\u306a\u3069\u306e\u5b9a\u6027\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u81ea\u52d5\u96c6\u8a08\u3055\u308c\u305f\u30ec\u30dd\u30fc\u30c8\u304b\u3089\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u30d5\u30a9\u30fc\u30ab\u30b9<\/li><li>\u8a73\u7d30\u60c5\u5831\u3078\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u3067\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3<\/li><li>\u6d3b\u52d5\u5c65\u6b74\u3084\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u3001\u540d\u523a\u4ea4\u63db\u5c65\u6b74\u306a\u3069\u306e\u8a73\u7d30\u60c5\u5831\u3092\u78ba\u8a8d<\/li><li>\u8fc5\u901f\u304b\u3064\u7684\u78ba\u306a\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u5b9f\u73fe<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"910\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2019\/06\/2d26f1541d28b3a27b19c6fd463065f4.png\" alt=\"\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f10\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u5206\u6790\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u3092\u89e3\u8aac_e\u30bb\u30fc\u30eb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u6d3b\u7528\u3057\u305f\u9867\u5ba2\u5206\u6790\u306e\u65b9\u6cd5\" class=\"wp-image-7832\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2019\/06\/2d26f1541d28b3a27b19c6fd463065f4.png 838w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2019\/06\/2d26f1541d28b3a27b19c6fd463065f4-276x300.png 276w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2019\/06\/2d26f1541d28b3a27b19c6fd463065f4-768x834.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2019\/06\/2d26f1541d28b3a27b19c6fd463065f4-166x180.png 166w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u305d\u306e\u4ed6\u3001e\u30bb\u30fc\u30eb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306b\u84c4\u7a4d\u3055\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u5206\u6790\u4f8b<\/h3>\n\n\n\n<p>e\u30bb\u30fc\u30eb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3067\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u8ef8\u3067\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u8a73\u7d30\u306b\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u696d\u754c\u5225\u9867\u5ba2\u30cb\u30fc\u30ba\u5206\u6790<\/h4>\n\n\n\n<p>\u696d\u754c\u5225\u306e\u30cb\u30fc\u30ba\u5206\u6790\u306f\u3001\u30bb\u30df\u30ca\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u53d6\u5f15\u5148\u306b\u6301\u53c2\u3059\u308b\u4e8b\u4f8b\u96c6\u306e\u5185\u5bb9\u306a\u3069\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"430\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2019\/06\/analysis_02.png\" alt=\"\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f10\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u5206\u6790\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u3092\u89e3\u8aac_\u696d\u754c\u5225\u9867\u5ba2\u30cb\u30fc\u30ba\u5206\u6790\" class=\"wp-image-7835\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2019\/06\/analysis_02.png 723w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2019\/06\/analysis_02-300x178.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2019\/06\/analysis_02-303x180.png 303w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u30ea\u30fc\u30c9\u5225\u78ba\u5ea6\u5206\u6790<\/h4>\n\n\n\n<p>\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u304c\u6700\u3082\u53d7\u6ce8\u3057\u3066\u3044\u308b\u304b\u3082\u3001\u84c4\u7a4d\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u304b\u3089\u30b0\u30e9\u30d5\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u3053\u306e\u56f3\u306e\u5834\u5408\u3001\u6700\u3082\u6848\u4ef6\u5316\u301c\u53d7\u6ce8\u3057\u3066\u3044\u308b\u65bd\u7b56\u306f\u300c\u81ea\u793e\u30bb\u30df\u30ca\u30fc\u30fb\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u306a\u308a\u3001\u3053\u306e\u65bd\u7b56\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u304c\u53d7\u6ce8\u3092\u5897\u3084\u3059\u30ab\u30ae\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"296\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2019\/06\/analysis_03.png\" alt=\"\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f10\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u5206\u6790\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u3092\u89e3\u8aac_\u30ea\u30fc\u30c9\u5225\u78ba\u5ea6\u5206\u6790\" class=\"wp-image-7836\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2019\/06\/analysis_03.png 723w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2019\/06\/analysis_03-300x123.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2019\/06\/analysis_03-320x131.png 320w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u9032\u6357\u5225\u5931\u6ce8\u6848\u4ef6\u6570\u5206\u6790<\/h4>\n\n\n\n<p>e\u30bb\u30fc\u30eb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u3001\u30d7\u30ed\u30bb\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3054\u3068\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u5207\u308a\u53e3\u3067\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u3053\u306e\u56f3\u306f\u3001\u3069\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u6642\u306b\u5931\u6ce8\u3057\u3066\u3044\u308b\u304b\u3092\u30b0\u30e9\u30d5\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u63d0\u6848\u6642\u306b\u591a\u304f\u5931\u6ce8\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u3053\u3053\u306b\u6539\u5584\u70b9\u304c\u3042\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"441\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2019\/06\/analysis_04.png\" alt=\"\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f10\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u5206\u6790\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u3092\u89e3\u8aac_\u9032\u6357\u5225\u5931\u6ce8\u6848\u4ef6\u6570\u5206\u6790\" class=\"wp-image-7837\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2019\/06\/analysis_04.png 501w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2019\/06\/analysis_04-300x264.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2019\/06\/analysis_04-204x180.png 204w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/figure>\n\n\n\n<p>\u5931\u6ce8\u3092\u9632\u3050\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u4e0a\u3052\u65b9\u306f\u3001\u6b21\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/customer-satisfaction-1079\" target=\"_blank\" rel=\"noreferrer noopener\">CS\uff08\u9867\u5ba2\u6e80\u8db3\u5ea6\uff09\u3068\u306f\uff1f\u5411\u4e0a\u3055\u305b\u308b\uff14\u3064\u306e\u5177\u4f53\u7b56\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb<\/a><\/p>\n\n\n\n<p>\u4ed6\u793e\u306e\u6210\u529f\u4e8b\u4f8b\u3082\u53c2\u8003\u306b\u3057\u3001\u81ea\u793e\u306e\u72b6\u6cc1\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u9867\u5ba2\u5206\u6790\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_esm_casestudy.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2025\/12\/sb_bnr_casestudy_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-5\">\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6700\u9069\u5316\u3057\u3088\u3046<\/span><\/h2>\n\n\n\n<p>\u9867\u5ba2\u5206\u6790\u3092\u3082\u3068\u306b\u3057\u305f\u6226\u7565\u3067\u3001\u58f2\u4e0a\u5411\u4e0a\u3084\u696d\u52d9\u52b9\u7387\u30a2\u30c3\u30d7\u3092\u9054\u6210\u3057\u305f\u4e8b\u4f8b\u306f\u591a\u304f\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5206\u6790\u306f\u8907\u96d1\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u304c\u3001CRM\/SFA\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u3053\u3068\u3067\u52b9\u7387\u5316\u304c\u53ef\u80fd\u3067\u3059\u3002\u307e\u305a\u306f\u3001\u9867\u5ba2\u5206\u6790\u304c\u53ef\u80fd\u306a\u74b0\u5883\u3092\u4f5c\u308a\u51fa\u3059\u3068\u3053\u308d\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u5f0a\u793e\u3067\u306f\u3001\u4eca\u56de\u3054\u7d39\u4ecb\u3057\u305f\u3088\u3046\u306a\u30c7\u30fc\u30bf\u5206\u6790\u30fb\u6d3b\u7528\u306a\u3069\u3001\u55b6\u696d\u306e\u7d44\u7e54\u6539\u5584\u306b\u7279\u5316\u3057\u305f\u7121\u6599\u30bb\u30df\u30ca\u30fc\u3092\u958b\u50ac\u3057\u3066\u304a\u308a\u307e\u3059\u3002\u6c17\u3065\u304d\u3092\u5f97\u305f\u3044\u65b9\u3001\u55b6\u696d\u306e\u696d\u52d9\u52b9\u7387\u5316\u3001\u58f2\u4e0a\u6539\u5584\u306a\u3069\u306b\u3054\u8208\u5473\u304c\u3042\u308b\u65b9\u306f\u305c\u3072\u3054\u53c2\u52a0\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/seminar\/\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/06\/sb_bnr_seminar_1200x628.jpg\" alt=\"\u30bb\u30df\u30ca\u30fc\u60c5\u5831\">\n<\/a>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/esm-crm-sfa-12772\" target=\"_blank\" rel=\"noreferrer 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