{"id":14100,"date":"2023-09-04T10:12:06","date_gmt":"2023-09-04T10:12:06","guid":{"rendered":"https:\/\/www.e-sales.jp\/eigyo-labo\/?p=14100"},"modified":"2026-03-09T17:49:52","modified_gmt":"2026-03-09T08:49:52","slug":"swot-analysis","status":"publish","type":"post","link":"https:\/\/www.e-sales.jp\/eigyo-labo\/swot-analysis-14100","title":{"rendered":"SWOT\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u89e3\u8aac\uff01 \u4f01\u696d\u6226\u7565\u306b\u6d3b\u304b\u3059\u65b9\u6cd5"},"content":{"rendered":"\n<p>\u4f01\u696d\u304c\u6210\u529f\u3092\u76ee\u6307\u3059\u306b\u306f\u3001\u81ea\u793e\u3068\u305d\u306e\u5e02\u5834\u74b0\u5883\u306e\u8a73\u7d30\u306a\u5206\u6790\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u65b0\u898f\u4e8b\u696d\u306e\u5c55\u958b\u3084\u65e2\u5b58\u30d3\u30b8\u30cd\u30b9\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u7279\u306b\u6709\u7528\u306a\u306e\u304c\u3001SWOT\u5206\u6790\u3068\u305d\u306e\u5fdc\u7528\u5f62\u614b\u3067\u3042\u308b\u30af\u30ed\u30b9SWOT\u5206\u6790\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001SWOT\u5206\u6790\u306e\u57fa\u672c\u304b\u3089\u5fdc\u7528\u307e\u3067\u3001\u56f3\u89e3\u3092\u4ea4\u3048\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u3053\u306e\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4<\/p><ul class=\"toc_list\"><li><a href=\"#SWOT\">SWOT\u5206\u6790\u3068\u306f\u4f55\uff1f \u57fa\u672c\u306b\u3064\u3044\u3066\u89e3\u8aac<\/a><\/li><li><a href=\"#SWOT-2\">SWOT\u5206\u6790\u3092\u884c\u3046\u76ee\u7684\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#SWOT-3\">SWOT\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#SWOT-4\">SWOT\u5206\u6790\u306e\u8981\u7d20<\/a><\/li><li><a href=\"#SWOT-5\">SWOT\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u5177\u4f53\u7684\u306b\u7d39\u4ecb<\/a><\/li><li><a href=\"#SWOTSWOT\">SWOT\u5206\u6790\u304c\u51fa\u6765\u305f\u3089\u30af\u30ed\u30b9SWOT\u5206\u6790\u3067\u6df1\u6398\u308a\u3092\u884c\u3046<\/a><\/li><li><a href=\"#SWOT-6\">\u30af\u30ed\u30b9SWOT\u5206\u6790\u3067\u81ea\u793e\u4e8b\u696d\u306e\u7af6\u4e89\u529b\u3092\u6700\u5927\u5316\u3059\u308b<\/a><\/li><li><a href=\"#SWOTSWOT-2\">SWOT\u5206\u6790\u3068\u30af\u30ed\u30b9SWOT\u5206\u6790\u3067\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"SWOT\">SWOT\u5206\u6790\u3068\u306f\u4f55\uff1f \u57fa\u672c\u306b\u3064\u3044\u3066\u89e3\u8aac<\/span><\/h2>\n\n\n\n<p>SWOT\u5206\u6790\u306f\u3001\u4f01\u696d\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u5f37\u307f\uff08Strength\uff09\u3001\u5f31\u307f\uff08Weakness\uff09\u3001\u6a5f\u4f1a\uff08Opportunity\uff09\u3001\u8105\u5a01\uff08Threat\uff09\u306e\uff14\u3064\u306e\u8981\u7d20\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u5206\u6790\u624b\u6cd5\u3067\u306f\u3001\u4f01\u696d\u306e\u5185\u90e8\u74b0\u5883\uff08\u5f37\u307f\u3068\u5f31\u307f\uff09\u3068\u5916\u90e8\u74b0\u5883\uff08\u6a5f\u4f1a\u3068\u8105\u5a01\uff09\u3092\u540c\u6642\u306b\u8003\u616e\u3057\u3001\u305d\u308c\u3089\u3092\u76f8\u4e92\u306b\u95a2\u9023\u4ed8\u3051\u3066\u8003\u3048\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u7acb\u6848\u3084\u30d7\u30ed\u30bb\u30b9\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001SWOT\u5206\u6790\u3068\u4ed6\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3084\u5177\u4f53\u7684\u306a\u6226\u7565\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001PESTLE\u5206\u6790\uff08\u653f\u6cbb\u3001\u7d4c\u6e08\u3001\u793e\u4f1a\u3001\u6280\u8853\u3001\u6cd5\u7684\u3001\u74b0\u5883\u8981\u56e0\u3092\u5206\u6790\uff09\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5916\u90e8\u74b0\u5883\u306e\u3088\u308a\u8a73\u7d30\u306a\u5206\u6790\u304c\u884c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"SWOT-2\">SWOT\u5206\u6790\u3092\u884c\u3046\u76ee\u7684\u3068\u306f\uff1f<\/span><\/h2>\n\n\n\n<p>SWOT\u5206\u6790\u306e\u76ee\u7684\u306f\u3001\u4f01\u696d\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3057\u3066\u3001\u6539\u5584\u70b9\u3084\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u81ea\u793e\u306e\u300c\u5f37\u307f\u300d\u3068\u306a\u308b\u90e8\u5206\u306f\u3055\u3089\u306b\u5f37\u5316\u3057\u3001\u5f31\u307f\u3068\u306a\u308b\u90e8\u5206\u306f\u30ea\u30b9\u30af\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u884c\u3046\u3001\u3068\u3044\u3063\u305f\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"SWOT-3\">SWOT\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n\n\n\n<p>SWOT\u5206\u6790\u306f\u6226\u7565\u7b56\u5b9a\u306e\u57fa\u76e4\u3068\u306a\u308b\u624b\u6cd5\u3067\u3059\u3002\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e1\u30ea\u30c3\u30c8<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u4f01\u696d\u306e\u5f37\u307f\u30fb\u5f31\u307f\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/h4>\n\n\n\n<p>SWOT\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u304c\u6301\u3064\u512a\u4f4d\u6027\u3001\u30d6\u30e9\u30f3\u30c9\u529b\u3001\u4eba\u6750\u306a\u3069\u306e\u5f37\u307f\u3092\u660e\u78ba\u306b\u8a8d\u8b58\u3067\u304d\u307e\u3059\u3002\u540c\u6642\u306b\u3001\u8cc7\u672c\u69cb\u9020\u3001\u6280\u8853\u306e\u9045\u308c\u3001\u4eba\u6750\u4e0d\u8db3\u306a\u3069\u306e\u5f31\u70b9\u3082\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u81ea\u8eab\u306e\u8cc7\u6e90\u3092\u6700\u3082\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3067\u304d\u308b\u65b9\u5411\u6027\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u6a5f\u4f1a\u3084\u8105\u5a01\u3068\u3044\u3063\u305f\u5916\u90e8\u74b0\u5883\u306e\u5909\u5316\u3078\u306e\u5bfe\u7b56\u3092\u8003\u3048\u3084\u3059\u304f\u306a\u308b<\/h4>\n\n\n\n<p>\u5916\u90e8\u74b0\u5883\u306e\u8981\u7d20\u3001\u305f\u3068\u3048\u3070\u5e02\u5834\u306e\u52d5\u304d\u3084\u7af6\u5408\u4ed6\u793e\u306e\u6226\u7565\u3001\u898f\u5236\u306e\u5909\u66f4\u306a\u3069\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3084\u6f5c\u5728\u7684\u306a\u30ea\u30b9\u30af\u3092\u65e9\u671f\u306b\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f01\u696d\u306f\u4e8b\u524d\u306b\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30ea\u30b9\u30af\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3064\u3064\u6a5f\u4f1a\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u6226\u7565\u3092\u7df4\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u884c\u3044\u3084\u3059\u304f\u306a\u308b<\/h4>\n\n\n\n<p>SWOT\u5206\u6790\u3092\u4f7f\u3063\u3066\u4f01\u696d\u306e\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u7dcf\u5408\u7684\u306b\u8003\u616e\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308c\u305f\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u3092\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u3069\u306e\u5546\u54c1\u3092\u5f37\u5316\u3059\u3079\u304d\u304b\u3001\u3069\u306e\u5e02\u5834\u306b\u9032\u51fa\u3059\u3079\u304d\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d50\u3076\u3079\u304d\u304b\u306a\u3069\u3001\u6700\u9069\u306a\u9078\u629e\u80a2\u3092\u691c\u8a0e\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30e1\u30ea\u30c3\u30c8<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">SWOT\u5206\u6790\u306f\u5b9f\u65bd\u8005\u306e\u4e3b\u89b3\u3084\u7d4c\u9a13\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3059\u308b<\/h4>\n\n\n\n<p>\u591a\u69d8\u306a\u30d0\u30c3\u30af\u30b0\u30e9\u30a6\u30f3\u30c9\u3084\u8996\u70b9\u3092\u6301\u3064\u4eba\u3005\u304c\u5206\u6790\u306b\u53c2\u52a0\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u4e00\u9762\u7684\u306a\u8996\u70b9\u3001\u5148\u5165\u89b3\u306b\u57fa\u3065\u3044\u305f\u5206\u6790\u3068\u306a\u308a\u3001\u8aa4\u3063\u305f\u6226\u7565\u306b\u3064\u306a\u304c\u308b\u304a\u305d\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5f71\u97ff\u529b\u306e\u5927\u304d\u3044\u30e1\u30f3\u30d0\u30fc\u306e\u610f\u898b\u306b\u5bc4\u3063\u3066\u3057\u307e\u3046\u50be\u5411\u3082\u3042\u308b\u305f\u3081\u3001\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">SWOT\u5206\u6790\u3092\u884c\u3063\u305f\u6642\u70b9\u306e\u60c5\u5831\u306b\u57fa\u3065\u304f\u305f\u3081\u3001\u5909\u5316\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3067\u304d\u306a\u3044<\/h4>\n\n\n\n<p>\u5e02\u5834\u74b0\u5883\u3084\u7af6\u5408\u72b6\u6cc1\u306f\u5e38\u306b\u5909\u52d5\u3057\u3066\u3044\u307e\u3059\u3002SWOT\u5206\u6790\u304c\u53e4\u3044\u30c7\u30fc\u30bf\u3084\u60c5\u5831\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u3068\u3001\u73fe\u5728\u306e\u72b6\u6cc1\u306b\u5408\u308f\u306a\u3044\u6226\u7565\u3084\u5224\u65ad\u3092\u4e0b\u3059\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u4e00\u822c\u7684\u306a\u30ab\u30c6\u30b4\u30ea\u3067\u6349\u3048\u308b\u305f\u3081\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3078\u306e\u5909\u63db\u304c\u96e3\u3057\u3044\u30b1\u30fc\u30b9\u304c\u3042\u308b<\/h4>\n\n\n\n<p>\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u306e\u30da\u30fc\u30b8\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/swot-13837\" target=\"_blank\" rel=\"noreferrer noopener\">SWOT\u3068\u306f\u3069\u3046\u3044\u3046\u5206\u6790\u65b9\u6cd5\uff1f\u76ee\u7684\u3084\u3084\u308a\u65b9\u3001\u6d3b\u304b\u3059\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"SWOT-4\">SWOT\u5206\u6790\u306e\u8981\u7d20<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u5185\u90e8\u74b0\u5883\uff08\u6a2a\u8ef8\uff09<\/h3>\n\n\n\n<p>\u5185\u90e8\u74b0\u5883\u3068\u306f\u3001\u4f01\u696d\u304c\u76f4\u63a5\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u8981\u7d20\u3067\u3042\u308a\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9805\u76ee\u3092\u542b\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u4eba\u6750\u306e\u30b9\u30ad\u30eb\u30bb\u30c3\u30c8\u3084\u6559\u80b2\u30ec\u30d9\u30eb\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3<\/strong><\/li><li><strong>\u4fdd\u6709\u3059\u308b\u7279\u8a31\u3084\u7814\u7a76\u958b\u767a\u80fd\u529b\u3001\u88fd\u9020\u6280\u8853<\/strong><\/li><li><strong>\u8cc7\u91d1\u8abf\u9054\u80fd\u529b\u3001\u8ca1\u52d9\u5065\u5168\u6027\u3001\u5229\u76ca\u7387<\/strong><\/li><\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u8981\u7d20\u306f\u4f01\u696d\u304c\u81ea\u3089\u306e\u6226\u7565\u3067\u6539\u5584\u30fb\u5f37\u5316\u304c\u53ef\u80fd\u3067\u3042\u308a\u3001\u4f01\u696d\u306e\u5f37\u307f\u3068\u5f31\u307f\u306b\u76f4\u7d50\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5916\u90e8\u74b0\u5883\uff08\u6a2a\u8ef8\uff09<\/h3>\n\n\n\n<p>\u5916\u90e8\u74b0\u5883\u3068\u306f\u3001\u4f01\u696d\u304c\u76f4\u63a5\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u5e02\u5834\u306e\u6210\u9577\u7387\u3084\u5e02\u5834\u306e\u9700\u8981\u3068\u4f9b\u7d66<\/strong><\/li><li><strong>\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3001\u7af6\u5408\u4ed6\u793e\u306e\u6226\u7565\u3084\u5e02\u5834\u30b7\u30a7\u30a2<\/strong><\/li><li><strong>\u88fd\u54c1\u306e\u7279\u6027<\/strong><\/li><li><strong>\u653f\u5e9c\u306b\u3088\u308b\u696d\u754c\u898f\u5236\u3001\u74b0\u5883\u57fa\u6e96\u3001\u8f38\u51fa\u5165\u5236\u9650<\/strong><\/li><\/ul>\n\n\n\n<p>\u306a\u3069\u304c\u4e3b\u306a\u8981\u7d20\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u7d20\u306f\u4f01\u696d\u306e\u6a5f\u4f1a\u3068\u8105\u5a01\u306b\u76f4\u63a5\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u6226\u7565\u306e\u65b9\u5411\u6027\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d7\u30e9\u30b9\u8981\u56e0\uff08\u7e26\u8ef8\uff09<\/h3>\n\n\n\n<p>\u30d7\u30e9\u30b9\u8981\u56e0\u3068\u306f\u3001\u4f01\u696d\u304c\u5229\u7528\u3057\u3066\u6210\u9577\u3084\u5229\u76ca\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u72ec\u81ea\u306e\u6280\u8853<\/strong><\/li><li><strong>\u30d6\u30e9\u30f3\u30c9\u529b<\/strong><\/li><li><strong>\u512a\u79c0\u306a\u4eba\u6750<\/strong><\/li><\/ul>\n\n\n\n<p>\u306a\u3069\u306e\u300c\u5f37\u307f\u300d\u3068\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u5e02\u5834\u306e\u6210\u9577<\/strong><\/li><li><strong>\u7af6\u5408\u304c\u898b\u9003\u3057\u3066\u3044\u308b\u30cb\u30c3\u30c1\u306a\u9818\u57df<\/strong><\/li><li><strong>\u898f\u5236\u306e\u7de9\u548c<\/strong><\/li><\/ul>\n\n\n\n<p>\u306a\u3069\u306e\u300c\u6a5f\u4f1a\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30de\u30a4\u30ca\u30b9\u8981\u56e0\uff08\u7e26\u8ef8\uff09<\/h3>\n\n\n\n<p>\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u3068\u306f\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u969c\u5bb3\u3068\u306a\u308b\u3001\u307e\u305f\u306f\u640d\u5931\u3092\u62db\u304f\u53ef\u80fd\u6027\u304c\u3042\u308b\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u8ca1\u52d9\u529b\u306e\u4e0d\u8db3<\/strong><\/li><li><strong>\u6280\u8853\u306e\u9045\u308c<\/strong><\/li><li><strong>\u4eba\u6750\u306e\u4e0d\u8db3<\/strong><\/li><\/ul>\n\n\n\n<p>\u306a\u3069\u306e\u300c\u5f31\u307f\u300d\u3068\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u65b0\u898f\u53c2\u5165\u4f01\u696d<\/strong><\/li><li><strong>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306b\u3088\u308b\u7523\u696d\u69cb\u9020\u306e\u5909\u5316<\/strong><\/li><li><strong>\u53b3\u683c\u306a\u898f\u5236<\/strong><\/li><\/ul>\n\n\n\n<p>\u306a\u3069\u306e\u300c\u8105\u5a01\u300d\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"SWOT-5\">SWOT\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u5177\u4f53\u7684\u306b\u7d39\u4ecb<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Strength\uff08\u5f37\u307f\uff09<\/h3>\n\n\n\n<p>\u4f01\u696d\u304c\u6301\u3064\u300c\u5f37\u307f\u300d\u3068\u306f\u3001\u305d\u306e\u72ec\u81ea\u306e\u4fa1\u5024\u3084\u512a\u4f4d\u6027\u3092\u6307\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u5206\u6790\u624b\u6cd5\u3068\u3057\u3066\u306f\u3001\u307e\u305a\u81ea\u793e\u306e\u4e3b\u8981\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u305d\u308c\u305e\u308c\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u6301\u3064\u72ec\u81ea\u6027\u3084\u7af6\u4e89\u529b\u3092\u8a55\u4fa1\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u904e\u7a0b\u3067\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084\u5e02\u5834\u8abf\u67fb\u3092\u7528\u3044\u3066\u3001\u81ea\u793e\u304c\u4ed6\u793e\u3068\u3069\u306e\u3088\u3046\u306b\u5dee\u5225\u5316\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u9ad8\u3044\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3001\u7279\u8a31\u6280\u8853\u3001\u307e\u305f\u306f\u512a\u79c0\u306a\u4eba\u6750\u306a\u3069\u304c\u305d\u306e\u5f37\u307f\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Weakness\uff08\u5f31\u307f\uff09<\/h3>\n\n\n\n<p>\u81ea\u793e\u304c\u6539\u5584\u3059\u3079\u304d\u70b9\u3084\u7af6\u5408\u4ed6\u793e\u306b\u52a3\u308b\u8981\u7d20\u3092\u300c\u5f31\u307f\u300d\u3068\u5b9a\u7fa9\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u5206\u6790\u624b\u6cd5\u3068\u3057\u3066\u306f\u3001\u5185\u90e8\u306e\u696d\u7e3e\u30c7\u30fc\u30bf\u3084KPI\uff08Key Performance Indicator\uff09\u3092\u5206\u6790\u3057\u3001\u5f93\u696d\u54e1\u3084\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u96c6\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u7af6\u5408\u5206\u6790\u3092\u884c\u3044\u3001\u81ea\u793e\u304c\u52a3\u3063\u3066\u3044\u308b\u70b9\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8ca1\u52d9\u306e\u4e0d\u5b89\u5b9a\u6027\u3001\u6280\u8853\u306e\u9045\u308c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u529b\u306e\u4e0d\u8db3\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Opportunity\uff08\u6a5f\u4f1a\uff09<\/h3>\n\n\n\n<p>\u5916\u90e8\u74b0\u5883\u306b\u5b58\u5728\u3059\u308b\u3001\u4f01\u696d\u304c\u5229\u7528\u3067\u304d\u308b\u53ef\u80fd\u6027\u3084\u5e02\u5834\u3092\u300c\u6a5f\u4f1a\u300d\u3068\u5b9a\u7fa9\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3068\u3057\u3066\u306f\u3001\u5e02\u5834\u8abf\u67fb\u3092\u884c\u3044\u65b0\u3057\u3044\u5e02\u5834\u3084\u9867\u5ba2\u5c64\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u653f\u6cbb\u7684\u30fb\u7d4c\u6e08\u7684\u306a\u52d5\u304d\u3084\u898f\u5236\u306e\u5909\u66f4\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u65b0\u6280\u8853\u306e\u52d5\u5411\u3092\u8abf\u67fb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u65b0\u3057\u3044\u5e02\u5834\u306e\u767a\u898b\u3001\u898f\u5236\u306e\u7de9\u548c\u3001\u307e\u305f\u306f\u9867\u5ba2\u306e\u672a\u6e80\u8db3\u306a\u30cb\u30fc\u30ba\u3068\u3044\u3063\u305f\u6a5f\u4f1a\u3092\u63a2\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Threat\uff08\u8105\u5a01\uff09<\/h3>\n\n\n\n<p>\u5916\u90e8\u74b0\u5883\u304b\u3089\u304f\u308b\u30ea\u30b9\u30af\u3084\u969c\u5bb3\u3092\u300c\u8105\u5a01\u300d\u3068\u5b9a\u7fa9\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3068\u3057\u3066\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u304d\u3092\u5bc6\u306b\u76e3\u8996\u3057\u3001\u793e\u4f1a\u7684\u30fb\u653f\u6cbb\u7684\u306a\u30ea\u30b9\u30af\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8cbf\u6613\u6226\u4e89\u3084\u653f\u6cbb\u7684\u4e0d\u5b89\u5b9a\u6027\u306a\u3069\u304c\u305d\u308c\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u696d\u754c\u306e\u30cb\u30e5\u30fc\u30b9\u3001\u30ec\u30dd\u30fc\u30c8\u3001\u767a\u8868\u3092\u5b9a\u671f\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u3057\u3044\u7af6\u5408\u88fd\u54c1\u306e\u767b\u5834\u3001\u898f\u5236\u306e\u5f37\u5316\u3001\u5e02\u5834\u306e\u7e2e\u5c0f\u306a\u3069\u306e\u8105\u5a01\u3092\u65e9\u671f\u306b\u5bdf\u77e5\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"SWOTSWOT\">SWOT\u5206\u6790\u304c\u51fa\u6765\u305f\u3089\u30af\u30ed\u30b9SWOT\u5206\u6790\u3067\u6df1\u6398\u308a\u3092\u884c\u3046<\/span><\/h2>\n\n\n\n<p>\u30af\u30ed\u30b9SWOT\u5206\u6790\u306fStrength\uff08\u5f37\u307f\uff09\u3001Weakness\uff08\u5f31\u307f\uff09\u3001Opportunity\uff08\u6a5f\u4f1a\uff09\u3001Threat\uff08\u8105\u5a01\uff09\u306e\uff14\u8981\u7d20\u3092\u305d\u308c\u305e\u308c\u304b\u3051\u5408\u308f\u305b\u307e\u3059\u3002\u57fa\u672c\u7684\u306aSWOT\u5206\u6790\u304c\u63d0\u4f9b\u3059\u308b\u60c5\u5831\u3092\u3055\u3089\u306b\u8a73\u7d30\u306b\u6398\u308a\u4e0b\u3052\u3001\u5177\u4f53\u7684\u306a\u6226\u7565\u3084\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306b\u5909\u63db\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u5206\u6790\u306b\u3088\u3063\u3066\u3001SWOT\u5206\u6790\u306e\u4e00\u822c\u7684\u306a\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u305f\u3068\u3048\u3070\u300c\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3078\u306e\u5909\u63db\u304c\u96e3\u3057\u3044\u300d\u3068\u3044\u3063\u305f\u70b9\u3092\u88dc\u5b8c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3676_14100_01.png\" alt=\"SWOT\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u89e3\u8aac\uff01 \u4f01\u696d\u6226\u7565\u306b\u6d3b\u304b\u3059\u65b9\u6cd5\" class=\"wp-image-14261\" width=\"600\" height=\"542\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3676_14100_01.png 800w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3676_14100_01-300x271.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3676_14100_01-768x694.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3676_14100_01-199x180.png 199w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">SO\u6226\u7565\uff08Strength-Opportunity\uff09<\/h3>\n\n\n\n<p>\u4f01\u696d\u304c\u81ea\u8eab\u306e\u300c\u5f37\u307f\u300d\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3066\u3001\u5916\u90e8\u74b0\u5883\u306e\u300c\u6a5f\u4f1a\u300d\u3092\u5f15\u304d\u51fa\u3059\u305f\u3081\u306e\u6226\u7565\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u4f01\u696d\u304c\u9ad8\u3044\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u6301\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u306e\u5f37\u307f\u3092\u6d3b\u7528\u3057\u3066\u65b0\u5e02\u5834\u3067\u306e\u88fd\u54c1\u30ed\u30fc\u30f3\u30c1\u3092\u884c\u3046\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WO\u6226\u7565\uff08Weakness-Opportunity\uff09<\/h3>\n\n\n\n<p>\u5916\u90e8\u74b0\u5883\u304c\u826f\u597d\u3067\u3042\u308b\u3082\u306e\u306e\u3001\u4f01\u696d\u81ea\u4f53\u304c\u5185\u90e8\u74b0\u5883\u306b\u8ab2\u984c\uff08\u5f31\u307f\uff09\u3092\u6301\u3063\u3066\u3044\u308b\u5834\u5408\u306b\u63a1\u7528\u3055\u308c\u308b\u6226\u7565\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8ca1\u52d9\u304c\u4e0d\u5b89\u5b9a\u3067\u3082\u898f\u5236\u7de9\u548c\u306b\u3088\u3063\u3066\u65b0\u5e02\u5834\u3078\u306e\u53c2\u5165\u304c\u53ef\u80fd\u306a\u5834\u5408\u3001\u8cc7\u91d1\u8abf\u9054\u3092\u884c\u3063\u3066\u9032\u51fa\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u4f8b\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ST\u6226\u7565\uff08Strength-Threat\uff09<\/h3>\n\n\n\n<p>\u4f01\u696d\u304c\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u5185\u90e8\u74b0\u5883\u3092\u6301\u3061\u3064\u3064\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u5916\u90e8\u74b0\u5883\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u63a1\u7528\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u6226\u7565\u3067\u306f\u3001\u5916\u90e8\u306e\u300c\u8105\u5a01\u300d\u306b\u5bfe\u6297\u3059\u308b\u305f\u3081\u306b\u4f01\u696d\u306e\u300c\u5f37\u307f\u300d\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002\u4f8b\u3068\u3057\u3066\u306f\u3001\u7279\u8a31\u6280\u8853\u3092\u6d3b\u7528\u3057\u3066\u7af6\u5408\u4ed6\u793e\u306e\u65b0\u88fd\u54c1\u306b\u5bfe\u6297\u3059\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WT\u6226\u7565\uff08Weakness-Threat\uff09<\/h3>\n\n\n\n<p>\u4f01\u696d\u304c\u300c\u5f31\u307f\u300d\u3092\u6301\u3061\u3001\u3055\u3089\u306b\u5916\u90e8\u74b0\u5883\u3082\u4e0d\u5229\u306a\u5834\u5408\u306b\u63a1\u7528\u3055\u308c\u308b\u6226\u7565\u3067\u3059\u3002\u3053\u306e\u6226\u7565\u306e\u76ee\u7684\u306f\u3001\u30ea\u30b9\u30af\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u529b\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u7af6\u5408\u304c\u591a\u3044\u5e02\u5834\u304b\u3089\u64a4\u9000\u3057\u3066\u3001\u30cb\u30c3\u30c1\u306a\u5e02\u5834\u306b\u96c6\u4e2d\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9f\u65bd\u624b\u9806<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1.\u6226\u7565\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u306e\u4f5c\u6210<\/h4>\n\n\n\n<p>SWOT\u5206\u6790\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3001SO\u3001 WO\u3001 ST\u3001 WT\u306e\u5404\u6226\u7565\u306b\u8a72\u5f53\u3059\u308b\u8981\u7d20\u3092\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u5f62\u5f0f\u3067\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2.\u512a\u5148\u9806\u4f4d\u306e\u8a2d\u5b9a<\/h4>\n\n\n\n<p>\u5404\u6226\u7565\u306e\u4e2d\u3067\u6700\u3082\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3082\u306e\u3001\u307e\u305f\u306f\u6700\u3082\u7dca\u6025\u6027\u304c\u9ad8\u3044\u3082\u306e\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 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