{"id":17090,"date":"2024-02-05T03:07:49","date_gmt":"2024-02-05T03:07:49","guid":{"rendered":"https:\/\/www.e-sales.jp\/eigyo-labo\/?p=17090"},"modified":"2025-11-26T11:50:22","modified_gmt":"2025-11-26T02:50:22","slug":"acquisition","status":"publish","type":"post","link":"https:\/\/www.e-sales.jp\/eigyo-labo\/acquisition-17090","title":{"rendered":"\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\uff08Acquisition\uff09\u3068\u306f\uff1f\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3068\u306e\u9055\u3044\u3084\u65bd\u7b56\u306e\u5177\u4f53\u4f8b\u3001\u6d3b\u7528\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u3068\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002\u300cAARRR\u300d\u30e2\u30c7\u30eb\u306e\u4e00\u90e8\u3067\u3042\u308a\u3001\u4f01\u696d\u3084\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u5bfe\u7b56\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u306fBtoB\u3068BtoC\u3067\u306f\u7570\u306a\u308a\u3001\u52b9\u7387\u7684\u306b\u9032\u3081\u3066\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001CRM\/SFA\u30c4\u30fc\u30eb\u3092\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u3068AARRR\u3068\u306e\u95a2\u4fc2\u3084\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u306e\u5177\u4f53\u4f8b\u3001\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_sm_016.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/05\/sb_bnr_WP16_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u3053\u306e\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u3068\u306f<\/a><\/li><li><a href=\"#BtoBBtoC\">BtoB\u3001BtoC\u306b\u304a\u3051\u308b\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56<\/a><\/li><li><a href=\"#i-2\">\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li><a href=\"#CRMSFA\">\u307e\u3068\u3081\uff1aCRM\/SFA\u3092\u6d3b\u7528\u3057\u3066\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u6210\u529f\u3055\u305b\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"i\">\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u3068\u306f<\/span><\/h2>\n\n\n\n<p>\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u3068\u306f\u300c\u53d6\u5f97\u300d\u3084\u300c\u7372\u5f97\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u610f\u5473\u3059\u308b\u8a00\u8449\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3055\u307e\u3056\u307e\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u3001\u65b0\u898f\u9867\u5ba2\u306b\u80b2\u6210\u3059\u308b\u307e\u3067\u306e\u65bd\u7b56\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u304c\u4f7f\u308f\u308c\u308b\u30b7\u30fc\u30f3<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/catch_img_3836_17090_01.png\" alt=\"AARRR\u30e2\u30c7\u30eb\u3068\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\" class=\"wp-image-17258\" width=\"652\" height=\"341\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/catch_img_3836_17090_01.png 1304w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/catch_img_3836_17090_01-300x157.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/catch_img_3836_17090_01-1140x595.png 1140w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/catch_img_3836_17090_01-768x401.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/catch_img_3836_17090_01-320x167.png 320w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/figure><\/div>\n\n\n\n<p>\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u306f\u3001\u6210\u9577\u6226\u7565\u30e2\u30c7\u30eb\u306e\u3072\u3068\u3064\u3067\u3042\u308b\u300cAARRR\u30e2\u30c7\u30eb\uff08\u30a2\u30fc\u30e2\u30c7\u30eb\uff09\u300d\u306e\u4e00\u90e8\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>AARRR\u306f\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\uff1dAcquisition<\/li><li>\u5229\u7528\u958b\u59cb\uff1dActivation<\/li><li>\u5229\u7528\u306e\u7d99\u7d9a\uff1dRetention<\/li><li>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7d39\u4ecb\uff1dReferral<\/li><li>\u53ce\u76ca\u5316\uff1dRevenue<\/li><\/ul>\n\n\n\n<p>\u306e\u982d\u6587\u5b57\u3092\u3064\u306a\u3052\u305f\u3082\u306e\u3067\u3059\u3002\u30b5\u30fc\u30d3\u30b9\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u6bb5\u968e\u3092\uff15\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3001\u305d\u308c\u305e\u308c\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u73fe\u5728\u306e\u30d3\u30b8\u30cd\u30b9\u30b9\u30c6\u30fc\u30b8\u306e\u78ba\u8a8d\u3084\u8ab2\u984c\u306e\u62bd\u51fa\u3092\u3057\u3084\u3059\u304f\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u306fAARRR\u30e2\u30c7\u30eb\u306b\u304a\u3051\u308b\u6700\u521d\u306e\u6bb5\u968e\u3067\u3001AARRR\u30e2\u30c7\u30eb\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3081\u3066\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u3067\u7740\u5b9f\u306b\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4f01\u696d\u3084\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u306b\u306f\u3001\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u3068\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u9055\u3044<\/h3>\n\n\n\n<p>\u300c\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u300d\u304c\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u300c\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u300d\u306f\u65e2\u5b58\u9867\u5ba2\u3092\u7d99\u7d9a\u7dad\u6301\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002\u4e21\u8005\u306e\u9055\u3044\u306f\u5bfe\u8c61\u3068\u3059\u308b\u9867\u5ba2\u3067\u3042\u308a\u3001\u5b9f\u65bd\u3059\u308b\u65bd\u7b56\u3082\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4e00\u5ea6\u4f7f\u3063\u3066\u3082\u3089\u3046\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u3068\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u5229\u7528\u5ea6\u3092\u9ad8\u3081\u308b\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3067\u306f\u304a\u306e\u305a\u3068\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u7dad\u6301\u306e\uff15\u500d\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3060\u304b\u3089\u3068\u3044\u3063\u3066\u65e2\u5b58\u9867\u5ba2\u3060\u3051\u306b\u983c\u3063\u3066\u3044\u3066\u3082\u4e8b\u696d\u306f\u62e1\u5927\u3057\u307e\u305b\u3093\u3002\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u3068\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u884c\u3046\u3053\u3068\u304c\u3001\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u4e0a\u3067\u91cd\u8981\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_sm_016.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/05\/sb_bnr_WP16_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"BtoBBtoC\">BtoB\u3001BtoC\u306b\u304a\u3051\u308b\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56<\/span><\/h2>\n\n\n\n<p>\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u306fBtoB\u3068BtoC\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u3044\u305a\u308c\u3082\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u5bfe\u8c61\u9867\u5ba2\u306b\u5408\u308f\u305b\u3066\u65bd\u7b56\u3092\u9078\u3076\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BtoB\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\uff1a\u55b6\u696d\u6d3b\u52d5\u304c\u4e2d\u5fc3<\/h3>\n\n\n\n<p>BtoB\u4f01\u696d\u306b\u304a\u3051\u308b\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u306f\u3001\u4f01\u696d\u306e\u60c5\u5831\u53ce\u96c6\u3084\u4f01\u696d\u8a2a\u554f\u3068\u3044\u3063\u305f\u55b6\u696d\u6d3b\u52d5\u304c\u4e2d\u5fc3\u3068\u306a\u308a\u307e\u3059\u3002\u5bfe\u8c61\u306e\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u5ba2\uff09\u306b\u5bfe\u3057\u3066\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u76f4\u63a5\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u6a5f\u4f1a\u3092\u4f5c\u308a\u3001\u9069\u5207\u306a\u5546\u8ac7\u3092\u7d4c\u3066\u5951\u7d04\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>BtoB\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u3068\u3057\u3066\u306f\u3001\u5c55\u793a\u4f1a\u3084\u30bb\u30df\u30ca\u30fc\u3001Web\u4e0a\u306e\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u3001\u9867\u5ba2\u3068\u63a5\u89e6\u3059\u308b\u6a5f\u4f1a\u306b\u3064\u306a\u3052\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u3082\u306b\u3001\u5e83\u544a\u306b\u3088\u3063\u3066\u5546\u6750\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>Web\u5e83\u544a\u3084SNS\u3001\u30e1\u30eb\u30de\u30ac\u306a\u3069\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u304d\u3061\u3093\u3068\u7d5e\u308a\u8fbc\u3093\u3060\u3046\u3048\u3067\u904b\u7528\u3059\u308c\u3070\u9ad8\u3044\u6210\u529f\u7387\u3092\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306b\u4e3b\u306aBtoB\u306e\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u5225\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3010BtoB\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u4f8b\u3011<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u30aa\u30f3\u30e9\u30a4\u30f3\u65bd\u7b56<\/td><td>\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56<\/td><\/tr><tr><td>\u30fb\u30b5\u30fc\u30d3\u30b9\u8cc7\u6599\u8acb\u6c42\uff0f\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0<br>\u30fb\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<br>\u30fbWeb\u5e83\u544a<br>\u30fbSNS<br>\u30fb\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3<br>\u30fbSEO\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<br>\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc<br>\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u3000\u3000\u3000\u306a\u3069<\/td><td>\u30fb\u5c55\u793a\u4f1a<br>\u30fb\u30bb\u30df\u30ca\u30fc<br>\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u5e83\u544a<br>\u30fb\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09<br>\u30fb\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9<br>\u30fb\u30c6\u30ec\u30a2\u30dd<br>\u30fb\u98db\u3073\u8fbc\u307f\u55b6\u696d\u3000\u3000\u3000\u306a\u3069<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_sm_016.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/05\/sb_bnr_WP16_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">BtoC\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u4e2d\u5fc3<\/h3>\n\n\n\n<p>BtoC\u4f01\u696d\u306b\u304a\u3051\u308b\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u306f\u3001\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u5e83\u544a\u3092\u6253\u3061\u51fa\u3057\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u5e45\u5e83\u304f\u5ba3\u4f1d\u3059\u308b\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u4e2d\u5fc3\u3068\u306a\u308a\u307e\u3059\u3002\u81ea\u793e\u30b5\u30a4\u30c8\u3067\u306eSEO\u5bfe\u7b56\u3084Web\u5e83\u544a\u306e\u914d\u4fe1\u3001SNS\u30a2\u30ab\u30a6\u30f3\u30c8\u904b\u7528\u306a\u3069\u304c\u4e3b\u306a\u65bd\u7b56\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u3053\u308c\u3089\u306e\u65bd\u7b56\u3092\u884c\u3063\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u3059\u3050\u306b\u5546\u54c1\u8cfc\u5165\u306a\u3069\u306eCV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u306b\u3044\u305f\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u5e83\u544a\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u306e\u5ea6\u5408\u306b\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5206\u985e\u3057\u3066\u3001\u305d\u308c\u305e\u308c\u306b\u9069\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d99\u7d9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>BtoC\u306e\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u3082\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u5225\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3010BtoC\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u4f8b\u3011<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u30aa\u30f3\u30e9\u30a4\u30f3\u65bd\u7b56<\/td><td>\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56<\/td><\/tr><tr><td>\u30fb\u81ea\u793e\u30b5\u30a4\u30c8\u3067\u306eSEO\u5bfe\u7b56<br>\u30fbWeb\u5e83\u544a\u306e\u914d\u4fe1<br>\u30fbSNS\u30a2\u30ab\u30a6\u30f3\u30c8\u904b\u7528\u3000\u3000\u3000\u306a\u3069<\/td><td>\u30fb\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u5e83\u544a<br>\u30fb\u305d\u306e\u4ed6\u30aa\u30d5\u30e9\u30a4\u30f3\u5e83\u544a\u3000\u3000\u3000\u306a\u3069<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-2\">\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"851\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/22259558_m-1140x851.jpg\" alt=\"\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\uff08Acquisition\uff09\u3068\u306f\uff1f\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3068\u306e\u9055\u3044\u3084\u65bd\u7b56\u306e\u5177\u4f53\u4f8b\u3001\u6d3b\u7528\u6cd5\u3092\u89e3\u8aac_\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8\" class=\"wp-image-15041\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/22259558_m-1140x851.jpg 1140w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/22259558_m-300x224.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/22259558_m-768x574.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/22259558_m-1536x1147.jpg 1536w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/22259558_m-241x180.jpg 241w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/22259558_m.jpg 1920w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n\n\n\n<p>\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u6b63\u3057\u3044\u60c5\u5831\u3092\u78ba\u4fdd\u3057\u306a\u304c\u3089\u9867\u5ba2\u306e\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u77ed\u671f\u30fb\u9577\u671f\u65bd\u7b56\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u5b9f\u884c\u3057\u3001CRM\/SFA\u306b\u3088\u3063\u3066\u696d\u52d9\u306e\u52b9\u7387\u5316\u3092\u56f3\u308a\u3064\u3064PDCA\u3092\u56de\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b<\/h3>\n\n\n\n<p>\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u306f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u76ee\u7684\u306a\u306e\u3067\u3001\u65b0\u898f\u9867\u5ba2\u306b\u306a\u308a\u305d\u3046\u306a\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u6b63\u3057\u3044\u60c5\u5831\u3092\u3067\u304d\u308b\u3060\u3051\u305f\u304f\u3055\u3093\u96c6\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u7ba1\u7406\u306b\u306f\u3001CRM\/SFA\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3068\u66f4\u65b0\u306a\u3069\u3082\u7c21\u5358\u306b\u3067\u304d\u3001\u5e38\u306b\u6700\u65b0\u60c5\u5831\u3092\u90e8\u7f72\u5185\u3067\u5171\u6709\u3067\u304d\u307e\u3059\u3002\u4e00\u5143\u7ba1\u7406\u3057\u305f\u30c7\u30fc\u30bf\u3092\u5143\u306b\u55b6\u696d\u6d3b\u52d5\u306e\u5bfe\u7b56\u3092\u7d44\u3081\u3070\u696d\u52d9\u306e\u52b9\u7387\u5316\u306b\u3064\u306a\u304c\u308a\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u7387\u3082\u9ad8\u307e\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u77ed\u671f\u30fb\u9577\u671f\u4e21\u65b9\u306e\u65bd\u7b56\u3092\u884c\u3046<\/h3>\n\n\n\n<p>\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u306f\u305d\u308c\u305e\u308c\u52b9\u679c\u304c\u51fa\u308b\u307e\u3067\u306e\u671f\u9593\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u77ed\u671f\u9593\u3067\u52b9\u679c\u304c\u51fa\u3084\u3059\u3044\u65bd\u7b56\u3068\u9577\u671f\u7684\u306b\u53d6\u308a\u7d44\u3080\u65bd\u7b56\u306e\u4e21\u65b9\u3092\u884c\u3046\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u77ed\u671f\u3067\u52b9\u679c\u304c\u51fa\u308b\u65bd\u7b56\u306f\u3001Web\u5e83\u544a\u3084\u30a6\u30a7\u30d3\u30ca\u30fc\u3001\u5c55\u793a\u4f1a\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306a\u3069\u3001\u65e9\u671f\u306b\u5546\u8ac7\u306e\u6a5f\u4f1a\u306b\u3064\u306a\u3052\u305f\u3044\u5834\u5408\u306b\u5f79\u7acb\u3064\u65bd\u7b56\u3067\u3059\u3002\u4e00\u65b9\u3001SNS\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u306f\u9577\u671f\u65bd\u7b56\u3067\u6642\u9593\u306f\u304b\u304b\u308b\u3082\u306e\u306e\u3001\u6210\u679c\u304c\u51fa\u306f\u3058\u3081\u308b\u3068\u5b89\u5b9a\u3057\u3066\u96c6\u5ba2\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3092\u52b9\u7387\u7684\u306b\u9032\u3081\u3089\u308c\u308b\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u307e\u3059\u3002\u77ed\u671f\u3068\u9577\u671f\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u610f\u8b58\u3057\u3066\u3001\u4e21\u8005\u3068\u3082\u306b\u6210\u679c\u304c\u51fa\u308b\u3088\u3046\u306b\u53d6\u308a\u7d44\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306b\u4e3b\u306a\u77ed\u671f\u65bd\u7b56\u3068\u9577\u671f\u65bd\u7b56\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3010\u77ed\u671f\u65bd\u7b56\u3068\u9577\u671f\u65bd\u7b56\u4f8b\u3011<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u77ed\u671f\u65bd\u7b56<\/td><td>\u9577\u671f\u65bd\u7b56<\/td><\/tr><tr><td>\u30fbWeb\u5e83\u544a<br>\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc<br>\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9<br>\u30fb\u5c55\u793a\u4f1a<br>\u30fb\u30bb\u30df\u30ca\u30fc<br>\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u5e83\u544a<br>\u30fb\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09<br>\u30fb\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9<br>\u30fb\u30c6\u30ec\u30a2\u30dd<br>\u30fb\u98db\u3073\u8fbc\u307f\u55b6\u696d\u3000\u3000\u3000\u306a\u3069<\/td><td>\u30fb\u30b5\u30fc\u30d3\u30b9\u8cc7\u6599\u8acb\u6c42\uff0f\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0<br>\u30fb\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<br>\u30fbSNS<br>\u30fb\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3<br>\u30fbSEO\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3000\u3000\u3000\u306a\u3069<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u7af6\u5408\u306e\u65bd\u7b56\u3092\u53c2\u8003\u306b\u3059\u308b<\/h3>\n\n\n\n<p>\u7af6\u5408\u306e\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u306b\u306f\u81ea\u793e\u306e\u65bd\u7b56\u306b\u6d3b\u304b\u305b\u308b\u30d2\u30f3\u30c8\u304c\u8a70\u307e\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u4ed6\u793e\u306e\u65bd\u7b56\u3092\u53c2\u8003\u306b\u3059\u308b\u306e\u3082\u6210\u529f\u306e\u79d8\u8a23\u3067\u3059\u3002\u7af6\u5408\u4ed6\u793e\u304c\u7d99\u7d9a\u3057\u3066\u3044\u308b\u65bd\u7b56\u304c\u3042\u308c\u3070\u52b9\u679c\u304c\u51fa\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u305f\u3081\u3001\u771f\u4f3c\u3067\u304d\u308b\u90e8\u5206\u306f\u7a4d\u6975\u7684\u306b\u53d6\u308a\u5165\u308c\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u65bd\u7b56\u5f8c\u306b\u5206\u6790\u3092\u3057\u3066PDCA\u3092\u56de\u3059<\/h3>\n\n\n\n<p>\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u306f\u3084\u308a\u3063\u3071\u306a\u3057\u3067\u306f\u306a\u304f\u3001\u304b\u306a\u3089\u305a\u52b9\u679c\u3092\u5206\u6790\u3057\u3066PDCA\u3092\u56de\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u65bd\u7b56\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u3067\u3069\u3061\u3089\u304c\u52b9\u679c\u304c\u3042\u3063\u305f\u304b\u3001\u65bd\u7b56\u306b\u3088\u308a\u3069\u306e\u3088\u3046\u306a\u6210\u679c\u3092\u5f97\u3089\u308c\u305f\u304b\u3001\u30b3\u30b9\u30c8\u306b\u898b\u5408\u3046\u7d50\u679c\u3092\u51fa\u305b\u305f\u304b\u306a\u3069\u3092\u3057\u3063\u304b\u308a\u3068\u5206\u6790\u3057\u3066\u3001\u4eca\u5f8c\u306b\u6d3b\u304b\u3057\u307e\u3057\u3087\u3046\u3002\u5206\u6790\u7d50\u679c\u3092\u6b63\u3057\u304f\u6b21\u7b56\u306b\u53cd\u6620\u3055\u305b\u3066\u3044\u3051\u3070\u3001\u6210\u529f\u7387\u3092\u9ad8\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>PDCA\u306b\u95a2\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/pdcacycle-1071\" target=\"_blank\" rel=\"noreferrer noopener\">PDCA\u3068\u306f\uff1f\u610f\u5473\u3084\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u30dd\u30a4\u30f3\u30c8\u3001\u696d\u52d9\u6539\u5584\u306e\u5177\u4f53\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_pdca_dl.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/06\/sb_bnr_knowhow_pdca_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">CRM\/SFA\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u884c\u3046<\/h3>\n\n\n\n<p>\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u884c\u3046\u969b\u306b\u9867\u5ba2\u7ba1\u7406\u3084\u55b6\u696d\u7ba1\u7406\u306b\u5f79\u7acb\u3064CRM\/SFA\u30c4\u30fc\u30eb\u3084\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u696d\u52d9\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u6357\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u65bd\u7b56\u306e\u5b9f\u884c\u5f8c\u306b\u306f\u898b\u8fbc\u307f\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u306e\u8cfc\u5165\u610f\u6b32\u3092\u9ad8\u3081\u3066\u3001\u4eca\u5f8c\u306e\u53d7\u6ce8\u3084\u5951\u7d04\u306b\u3064\u306a\u3052\u308b\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u3082\u3001CRM\/SFA\u3092\u6d3b\u7528\u3059\u308b\u3068\u696d\u52d9\u306e\u52b9\u7387\u5316\u3084\u30b3\u30b9\u30c8\u524a\u6e1b\u306a\u3069\u306b\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002CRM\/SFA\u3092\u52b9\u679c\u7684\u306b\u4f7f\u3046\u3053\u3068\u3082\u3001\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>CRM\u306e\u6d3b\u7528\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/what-is-crm-213\" target=\"_blank\" rel=\"noreferrer noopener\">CRM\u3068\u306f\uff1f\u6a5f\u80fd\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u5c0e\u5165\u6642\u306e\u9078\u3073\u65b9\u3001\u6d3b\u7528\u306e\u30b3\u30c4\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span 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