{"id":17752,"date":"2024-03-12T02:56:53","date_gmt":"2024-03-12T02:56:53","guid":{"rendered":"https:\/\/www.e-sales.jp\/eigyo-labo\/?p=17752"},"modified":"2025-06-10T09:21:46","modified_gmt":"2025-06-10T00:21:46","slug":"4p","status":"publish","type":"post","link":"https:\/\/www.e-sales.jp\/eigyo-labo\/4p-17752","title":{"rendered":"4P\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\uff09\u3068\u306f\uff1f \u55b6\u696d\u6226\u7565\u306b\u6d3b\u304b\u3059\u65b9\u6cd5\u3082\u89e3\u8aac\uff01"},"content":{"rendered":"\n<p>Product\uff08\u5546\u54c1\uff09\u30fbPrice\uff08\u4fa1\u683c\uff09\u30fbPromotion\uff08\u8ca9\u4fc3\uff09\u30fbPlace\uff08\u6d41\u901a\uff09\u3092\u610f\u5473\u3059\u308b4P\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\uff09\u306f\u3001\u55b6\u696d\u6226\u7565\u306b\u3082\u5f79\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f4P\u3068\u306f\u306a\u306b\u304b\u3001\u306a\u305c\u5fc5\u8981\u3068\u3055\u308c\u308b\u306e\u304b\u3001\u3068\u3044\u3063\u305f\u3053\u3068\u304b\u3089\u30014P\u306e\u6d3b\u7528\u4e8b\u4f8b\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%8e%e3%83%bc%e3%83%9e%e3%83%ab%e3%82%92%e4%bc%81%e6%a5%ad%e3%81%ae%e6%88%90%e9%95%b7%e3%81%ae%e3%81%8d%e3%81%a3%e3%81%8b%e3%81%91%e3%81%ab%e3%81%99%e3%82%8b%e3%81%ab-8886\" target=\"_blank\" rel=\"noreferrer noopener\">\u3010\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3011\u5909\u5316\u306f\u6210\u9577\u306e\u30c1\u30e3\u30f3\u30b9\uff01\u3053\u308c\u304b\u3089\u306e\u55b6\u696d\u306b\u5fc5\u8981\u3068\u3055\u308c\u308b\u3053\u3068\u306f\uff1f<\/a><\/p>\n\n\n\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u3053\u306e\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4<\/p><ul class=\"toc_list\"><li><a href=\"#4P\">4P\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a><\/li><li><a href=\"#4P-2\">\u306a\u305c\u55b6\u696d\u306b4P\u5206\u6790\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/a><\/li><li><a href=\"#4P-3\">4P\u5206\u6790\u306e\u9032\u3081\u65b9<\/a><\/li><li><a href=\"#4P-4\">4P\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li><a href=\"#4P-5\">4P\u5206\u6790\u306e\u6d3b\u7528\u4e8b\u4f8b<\/a><\/li><li><a href=\"#4PCRMSFA\">4P\u65bd\u7b56\u306e\u4e00\u5143\u7ba1\u7406\u306bCRM\/SFA\u3092\u6d3b\u7528\u3057\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"4P\">4P\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/image2-2.png\" alt=\"4P\u5206\u6790\" class=\"wp-image-15392\" width=\"600\" height=\"333\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/image2-2.png 800w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/image2-2-300x167.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/image2-2-768x426.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/image2-2-320x178.png 320w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p>4P\u306f\u3001\u8ab2\u984c\u89e3\u6c7a\u3084\u76ee\u6a19\u9054\u6210\u3092\u76ee\u7684\u3068\u3057\u305f\u601d\u8003\u306e\u67a0\u7d44\u307f\u3092\u610f\u5473\u3059\u308b\u300c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d\u306e\u4e00\u7a2e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306e\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066\u300c4P\u300d\u3068\u547c\u3070\u308c\u3066\u304a\u308a\u3001\u5404\u8981\u7d20\u306e\u6574\u5408\u6027\u3092\u53d6\u308a\u3001\u4e00\u8cab\u6027\u3092\u4fdd\u3064\u3053\u3068\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6210\u529f\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304b\u3089\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Product\uff08\u5546\u54c1\uff09<\/li><li>Price\uff08\u4fa1\u683c\uff09<\/li><li>Promotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09<\/li><li>Place\uff08\u6d41\u901a\uff09<\/li><\/ul>\n\n\n\n<p>\u5404\u8981\u7d20\u306b\u3064\u3044\u3066\u3001\u3082\u3046\u5c11\u3057\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product\uff08\u5546\u54c1\uff09<\/h3>\n\n\n\n<p>Product\uff08\u5546\u54c1\uff09\u306f\u3001\u5546\u54c1\u6226\u7565\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308c\u3070\u3088\u3044\u306e\u304b\u3092\u5fb9\u5e95\u7684\u306b\u8003\u3048\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3082\u610f\u8b58\u3057\u3066\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u6c7a\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u5546\u54c1\u306b\u306f\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u304c\u3042\u308a\u3001\u5c0e\u5165\u671f\u2192\u6210\u9577\u671f\u2192\u6210\u719f\u671f\u2192\u8870\u9000\u671f\u3068\u30d5\u30a7\u30fc\u30ba\u304c\u5909\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u65b0\u3057\u3044\u5546\u54c1\u3092\u958b\u767a\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306b\u5408\u308f\u305b\u3066\u65e2\u5b58\u306e\u5546\u54c1\u306e\u7279\u6027\u3092\u5909\u5316\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u3082\u3001\u5546\u54c1\u6226\u7565\u306e\u4e00\u74b0\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Price\uff08\u4fa1\u683c\uff09<\/h3>\n\n\n\n<p>Price\uff08\u4fa1\u683c\uff09\u306f\u3001\u4fa1\u683c\u6226\u7565\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9ad8\u4fa1\u683c\u5e2f\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u3066\u5c55\u958b\u3059\u308b\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u4f4e\u4fa1\u683c\u5e2f\u3067\u3068\u306b\u304b\u304f\u6570\u3092\u58f2\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u306e\u304b\u306b\u3088\u3063\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6226\u7565\u306e\u5168\u4f53\u50cf\u304c\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u4fa1\u683c\u6226\u7565\u306f\u30014P\u306e\u4e2d\u3067\u3082\u7279\u306b\u614e\u91cd\u306a\u691c\u8a0e\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u5e02\u5834\u306e\u72b6\u6cc1\u3092\u8a73\u3057\u304f\u8abf\u67fb\u3057\u3001\u9069\u6b63\u4fa1\u683c\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4fa1\u683c\u6226\u7565\u3067\u3088\u304f\u3042\u308b\u5931\u6557\u304c\u3001\u8d77\u696d\u304c\u5f97\u305f\u3044\u5229\u76ca\u304b\u3089\u9006\u7b97\u3057\u305f\u308a\u3001\u539f\u4fa1\u304b\u3089\u7a4d\u307f\u4e0a\u3052\u3067\u6c7a\u3081\u305f\u308a\u3068\u3044\u3063\u305f\u3001\u4f01\u696d\u8996\u70b9\u306b\u3088\u308b\u4fa1\u683c\u8a2d\u5b9a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u8ab0\u306b\u5c4a\u3051\u305f\u3044\u304b\u300d\u3068\u3044\u3046\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u3057\u3063\u304b\u308a\u3068\u5b9a\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u8cfc\u5165\u3067\u304d\u308b\u4fa1\u683c\u306b\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Promotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09<\/h3>\n\n\n\n<p>Promotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\u306f\u3001\u8ca9\u4fc3\u6d3b\u52d5\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5546\u54c1\u3092\u5c4a\u3051\u308b\u305f\u3081\u306e\u6700\u9069\u306a\u30eb\u30fc\u30c8\u3092\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306b\u95a2\u308f\u3089\u305a\u5e45\u5e83\u304f\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8ca9\u4fc3\u6d3b\u52d5\u306b\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u96c6\u307e\u3063\u3066\u3044\u308b\u5a92\u4f53\u3084\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u9055\u3044\u306e\u6253\u3061\u51fa\u3057\u65b9\u306a\u3069\u3001\u7d30\u304b\u3044\u6226\u7565\u7acb\u6848\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30df\u30c3\u30af\u30b9\u300d\u306e\u8003\u3048\u65b9\u3092\u3082\u3068\u306b\u3001\u6b21\u306e\u3088\u3046\u306a\u6226\u7565\u3092\u8907\u6570\u7d44\u307f\u5408\u308f\u305b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4eba\u7684\u8ca9\u58f2\uff1a\u55b6\u696d\u6d3b\u52d5<\/li><li>\u5e83\u544a\uff1a\u5e83\u544a\u5a92\u4f53\u3092\u6d3b\u7528\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/li><li>\u8ca9\u58f2\u4fc3\u9032\uff1a\u30b5\u30f3\u30d7\u30eb\u914d\u5e03\u3084\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u306e\u76f4\u63a5\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/li><li>PR\uff1a\u30c6\u30ec\u30d3\u30fb\u96d1\u8a8c\u30fbWeb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3092\u901a\u3058\u305f\u5e83\u5831\u6d3b\u52d5<\/li><li>\u30af\u30c1\u30b3\u30df\uff1aSNS\u3084\u30cd\u30c3\u30c8\u4e0a\u3067\u306e\u30af\u30c1\u30b3\u30df<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Place\uff08\u6d41\u901a\uff09<\/h3>\n\n\n\n<p>Place\uff08\u6d41\u901a\uff09\u306f\u3001\u8ca9\u58f2\u5834\u6240\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u5546\u54c1\u3092\u624b\u9803\u306a\u4fa1\u683c\u3067\u8ca9\u58f2\u3057\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3067\u304d\u308b\u5834\u6240\u304c\u306a\u3051\u308c\u3070\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u5546\u54c1\u304c\u88fd\u9020\u3055\u308c\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5c4a\u304f\u307e\u3067\u306e\u6d41\u901a\u7d4c\u8def\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3057\u3001\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u8ca9\u58f2\u6570\u91cf\u3082\u3042\u308f\u305b\u3066\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u8ca9\u58f2\u5834\u6240\u306f\u300c\u591a\u3051\u308c\u3070\u3088\u3044\u300d\u3068\u3044\u3046\u8a33\u3067\u306f\u306a\u3044\u306e\u3067\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002\u8ca9\u58f2\u5834\u6240\u304c\u5897\u3048\u308b\u3068\u591a\u304f\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5c4a\u304f\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u304c\u3001\u8ca9\u58f2\u7ba1\u7406\u304c\u96e3\u3057\u304f\u306a\u3063\u305f\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u304c\u4fdd\u3061\u306b\u304f\u304f\u306a\u3063\u305f\u308a\u3068\u3044\u3063\u305f\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5546\u54c1\u3092\u5c4a\u3051\u305f\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3057\u305f\u3046\u3048\u3067\u3001\u6d41\u901a\u6226\u7565\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"4P-2\">\u306a\u305c\u55b6\u696d\u306b4P\u5206\u6790\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/span><\/h2>\n\n\n\n<p>4P\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u300d\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u3001\u5f93\u6765\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u304c\u591a\u69d8\u5316\u3057\u3066\u3044\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u55b6\u696d\u306b\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8996\u70b9\u304c\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u55b6\u696d\u306b4P\u5206\u6790\u304c\u5fc5\u8981\u306a\u7406\u7531\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5ba2\u89b3\u7684\u306b\u5206\u6790\u3067\u304d\u308b<\/h3>\n\n\n\n<p>4P\u5206\u6790\u306f\u3001\u5546\u54c1\u30fb\u4fa1\u683c\u30fb\u8ca9\u4fc3\u30fb\u6d41\u901a\u306e\uff14\u3064\u306e\u8996\u70b9\u304b\u3089\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5ba2\u89b3\u7684\u306b\u5206\u6790\u3067\u304d\u308b\u306e\u304c\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7d4c\u9a13\u3084\u52d8\u306b\u983c\u3063\u305f\u55b6\u696d\u304b\u3089\u8131\u5374\u3057\u3001\u518d\u73fe\u6027\u304c\u9ad8\u3044\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u306f\u3001\u55b6\u696d\u90e8\u9580\u5168\u4f53\u306e\u6210\u7e3e\u306e\u5e95\u4e0a\u3052\u306b\u4e0d\u53ef\u6b20\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u306f4P\u5206\u6790\u3067\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u6b63\u78ba\u306b\u77e5\u308b\u3068\u3053\u308d\u304b\u3089\u59cb\u3081\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u52b9\u679c\u7684\u306a\u63d0\u6848\u304c\u53ef\u80fd\u306b\u306a\u308b<\/h3>\n\n\n\n<p>\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u77e5\u308b\u3053\u3068\u3067\u52b9\u679c\u7684\u306a\u63d0\u6848\u304c\u53ef\u80fd\u306b\u306a\u308b\u3053\u3068\u3082\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u610f\u5473\u3092\u6301\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>4P\u5206\u6790\u3092\u884c\u3046\u4e2d\u3067\u3001\u5e02\u5834\u74b0\u5883\u3084\u7af6\u5408\u4ed6\u793e\u306e\u5546\u54c1\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8abf\u3079\u308b\u3053\u3068\u306b\u306a\u308b\u305f\u3081\u3001\u6bd4\u8f03\u691c\u8a0e\u3057\u3066\u3044\u308b\u898b\u8fbc\u307f\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u307f\u3092\u52b9\u679c\u7684\u306b\u6253\u3061\u51fa\u305b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u3068\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304c\u6700\u9069\u5316\u3067\u304d\u308b<\/h3>\n\n\n\n<p>\u901a\u5e38\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u307e\u3067\u306b\u306f\u3001\u8907\u6570\u56de\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304c\u3042\u308a\u307e\u3059\u30024P\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u81ea\u793e\u306e\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u7d4c\u8def\u3092\u305f\u3069\u3063\u3066\u8cfc\u5165\u306b\u3044\u305f\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u304c\u5fc5\u8981\u3068\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u9069\u5207\u306a\u60c5\u5831\u63d0\u4f9b\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"4P-3\">4P\u5206\u6790\u306e\u9032\u3081\u65b9<\/span><\/h2>\n\n\n\n<p>4P\u5206\u6790\u306f\u3001Product\uff08\u5546\u54c1\uff09\u2192 Price\uff08\u4fa1\u683c\uff09\u2192 Promotion\uff08\u8ca9\u4fc3\uff09\u2192Place\uff08\u6d41\u901a\uff09\u306e\u9806\u756a\u3067\u9032\u3081\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3092\u5177\u4f53\u7684\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product\uff08\u5546\u54c1\uff09\uff1a\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b<\/h3>\n\n\n\n<p>Product\uff08\u5546\u54c1\uff09\u3092\u691c\u8a0e\u3059\u308b\u969b\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3053\u3068\u304c\u6700\u3082\u91cd\u8981\u8996\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u3084\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u306a\u3069\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u5546\u54c1\u305d\u306e\u3082\u306e\u3060\u3051\u3067\u306a\u304f\u3001\u5546\u54c1\u306e\u540d\u79f0\u3084\u30d1\u30c3\u30b1\u30fc\u30b8\u3001\u54c1\u8cea\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306b\u3044\u305f\u308b\u307e\u3067\u3001\u8cfc\u8cb7\u306b\u5f71\u97ff\u3059\u308b\u8981\u7d20\u3092\u7d30\u304b\u304f\u5206\u6790\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-heading\">Promotion\uff08\u8ca9\u4fc3\uff09\uff1a\u60c5\u5831\u3092\u78ba\u5b9f\u306b\u5c4a\u3051\u308b<\/h3>\n\n\n\n<p>Promotion\uff08\u8ca9\u4fc3\uff09\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3078\u60c5\u5831\u3092\u78ba\u5b9f\u306b\u5c4a\u3051\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u884c\u52d5\u7279\u6027\u3084\u8208\u5473\u30fb\u95a2\u5fc3\u306a\u3069\u3092\u7406\u89e3\u3057\u305f\u3046\u3048\u3067\u3001\u9069\u5207\u306a\u30c1\u30e3\u30cd\u30eb\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Place\uff08\u6d41\u901a\uff09\uff1a\u9867\u5ba2\u304c\u3044\u308b\u5834\u6240\u3067\u8ca9\u58f2\u3059\u308b<\/h3>\n\n\n\n<p>Place\uff08\u6d41\u901a\uff09\u306f\u3001\u76f4\u63a5\u8ca9\u58f2\u3068\u9593\u63a5\u8ca9\u58f2\u306b\u5927\u304d\u304f\u5206\u985e\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u76f4\u63a5\u8ca9\u58f2\u306f\u3001\u5546\u54c1\u3092\u76f4\u63a5\u9867\u5ba2\u306b\u5c4a\u3051\u308b\u65b9\u6cd5\u3067\u3059\u3002\u4e00\u65b9\u306e\u9593\u63a5\u8ca9\u58f2\u306f\u3001\u4ee3\u7406\u5e97\u3084\u5378\u58f2\u696d\u8005\u3001\u5c0f\u58f2\u696d\u8005\u306a\u3069\u306e\u7b2c\u4e09\u8005\u3092\u901a\u3058\u3066\u5546\u54c1\u3092\u9867\u5ba2\u306b\u5c4a\u3051\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u76f4\u63a5\u8ca9\u58f2\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u7b2c\u4e09\u8005\u3092\u631f\u307e\u306a\u3044\u305f\u3081\u30de\u30fc\u30b8\u30f3\uff08\u624b\u6570\u6599\uff09\u304c\u767a\u751f\u305b\u305a\u3001\u5229\u76ca\u304c\u5897\u3048\u308b\u3053\u3068\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u9593\u63a5\u8ca9\u58f2\u306e\u3088\u3046\u306b\u4ee3\u7406\u5e97\u3084\u5378\u58f2\u696d\u8005\u304c\u6301\u3064\u8ca9\u58f2\u7db2\u3092\u5229\u7528\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u6d41\u901a\u7d4c\u8def\u306f\u81ea\u793e\u3067\u5e83\u3052\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"4P-4\">4P\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"851\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2018\/11\/27757615_m-1140x851.jpg\" alt=\"\" class=\"wp-image-15300\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2018\/11\/27757615_m-1140x851.jpg 1140w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2018\/11\/27757615_m-300x224.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2018\/11\/27757615_m-768x573.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2018\/11\/27757615_m-1536x1146.jpg 1536w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2018\/11\/27757615_m-241x180.jpg 241w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2018\/11\/27757615_m.jpg 1920w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n\n\n\n<p>4P\u5206\u6790\u3092\u884c\u3046\u969b\u306f\u3001\u6b21\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4P\u5206\u6790\u306e\u524d\u306b\u5e02\u5834\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6574\u7406\u3059\u308b<\/h3>\n\n\n\n<p>4P\u5206\u6790\u306f\u3001\u5546\u54c1\u30fb\u4fa1\u683c\u30fb\u8ca9\u4fc3\u30fb\u6d41\u901a\u306e\uff14\u3064\u306e\u8996\u70b9\u304b\u3089\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5ba2\u89b3\u7684\u306b\u5206\u6790\u3067\u304d\u308b\u624b\u6cd5\u3067\u3059\u3002\u305d\u306e\u524d\u6e96\u5099\u3068\u3057\u3066\u3001\u6b21\u306e\u3088\u3046\u306a\u624b\u6cd5\u3092\u7528\u3044\u3066\u5e02\u5834\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3064\u3044\u3066\u6574\u7406\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>SWOT\u5206\u6790\uff1a\u81ea\u793e\u306e\u5f37\u307f\u3084\u8105\u5a01\u3092\u77e5\u308b\u3053\u3068\u306b\u3088\u308b\u5e02\u5834\u6a5f\u4f1a\u3084\u8ab2\u984c\u306e\u767a\u898b<\/li><li>PEST\u5206\u6790\uff1a\u7d4c\u6e08\u3084\u793e\u4f1a\u3068\u3044\u3063\u305f\u30de\u30af\u30ed\u74b0\u5883\u5206\u6790<\/li><li>STP\u5206\u6790\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u5206\u6790<\/li><\/ul>\n\n\n\n<p>\u5e02\u5834\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3078\u306e\u7406\u89e3\u304c\u4e0d\u5341\u5206\u306a\u307e\u307e4P\u5206\u6790\u3092\u9032\u3081\u308b\u3068\u3001\u6226\u7565\u306e\u65b9\u5411\u6027\u306b\u30ba\u30ec\u304c\u751f\u3058\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4P\u3092\u7d71\u5408\u3057\u3066\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b<\/h3>\n\n\n\n<p>\u5546\u54c1\u30fb\u4fa1\u683c\u30fb\u8ca9\u4fc3\u30fb\u6d41\u901a\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u304c\u6574\u5408\u6027\u3092\u6301\u3061\u3001\u4e00\u8cab\u6027\u3092\u6301\u3064\u3053\u3068\u3067\u306f\u3058\u3081\u3066\u7d50\u679c\u306b\u7d50\u3073\u4ed8\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u30014P\u304c\u4e92\u3044\u306b\u5f71\u97ff\u3057\u5408\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u3069\u308c\u304b\u3072\u3068\u3064\u306b\u5909\u5316\u304c\u3042\u3063\u305f\u5834\u5408\u306f\u3001\u305d\u306e\u4ed6\u306e\u8981\u7d20\u3082\u898b\u76f4\u3055\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u5168\u4f53\u3068\u3057\u3066\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u3053\u3068\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4C\uff08\u9867\u5ba2\u8996\u70b9\uff09\u3082\u610f\u8b58\u3059\u308b<\/h3>\n\n\n\n<p>4C\u306f\u3001\u6b21\u306e\u5358\u8a9e\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Customer Value\uff08\u4fa1\u5024\uff09<\/li><li>Cost\uff08\u30b3\u30b9\u30c8\uff09<\/li><li>Communication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/li><li>Convenience\uff08\u5229\u4fbf\u6027\uff09<\/li><\/ul>\n\n\n\n<p>4P\u304c\u4f01\u696d\u8996\u70b9\u306b\u3088\u308b\u5206\u6790\u624b\u6cd5\u306a\u306e\u306b\u5bfe\u3057\u3066\u30014C\u306f\u9867\u5ba2\u8996\u70b9\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u3001\u6b21\u306e\u3088\u3046\u306b\u8981\u7d20\u304c\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>4P<\/td><td>4C<\/td><\/tr><tr><td>Product\uff08\u5546\u54c1\uff09<\/td><td>Customer Value\uff08\u4fa1\u5024\uff09<\/td><\/tr><tr><td>Price\uff08\u4fa1\u683c\uff09<\/td><td>Cost\uff08\u30b3\u30b9\u30c8\uff09<\/td><\/tr><tr><td>Promotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09<\/td><td>Communication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/td><\/tr><tr><td>Place\uff08\u6d41\u901a\uff09<\/td><td>Convenience\uff08\u5229\u4fbf\u6027\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u300c\u81ea\u793e\u306e\u5546\u54c1\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3068\u3063\u3066\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u304c\u3042\u308b\u304b\u300d\u300c\u5546\u54c1\u3092\u5165\u624b\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u306f\u3069\u306e\u304f\u3089\u3044\u304b\u304b\u308b\u306e\u304b\u300d\u306a\u3069\u30014C\u306e\u8996\u70b9\u3092\u6301\u3064\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u6226\u7565\u7acb\u6848\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"4P-5\">4P\u5206\u6790\u306e\u6d3b\u7528\u4e8b\u4f8b<\/span><\/h2>\n\n\n\n<p>\u6700\u5f8c\u306b\u30014P\u5206\u6790\u306e\u6d3b\u7528\u4e8b\u4f8b\u3092\uff13\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Starbucks<\/h3>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u3001\u30b7\u30a2\u30c8\u30eb\u306e\u5c0f\u3055\u306a\u30b3\u30fc\u30d2\u30fc\u30b7\u30e7\u30c3\u30d7\u3067\u3057\u305f\u304c\u3001\u4e16\u754c\u7684\u306a\u30b3\u30fc\u30d2\u30fc\u30c1\u30a7\u30fc\u30f3\u3078\u3068\u6210\u9577\u3057\u307e\u3057\u305f\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u30924P\u5206\u6790\u306b\u5f53\u3066\u306f\u3081\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Product\uff08\u5546\u54c1\uff09\uff1a\u5546\u54c1\u3084\u30ab\u30c3\u30d7\u30b5\u30a4\u30ba\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\uff08\u73fe\u5730\u5316\uff09<\/li><li>Price\uff08\u4fa1\u683c\uff09\uff1a\u30b3\u30f3\u30d3\u30cb\u3088\u308a\u9ad8\u3044\u304c\u30db\u30c6\u30eb\u306e\u30e9\u30a6\u30f3\u30b8\u3088\u308a\u3082\u30ea\u30fc\u30ba\u30ca\u30d6\u30eb<\/li><li>Promotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30c1\u30b3\u30df\u306e\u307f<\/li><li>Place\uff08\u6d41\u901a\uff09\uff1a\u9ad8\u7d1a\u30a8\u30ea\u30a2\u3067\u3042\u308b\u9280\u5ea7\u306b\u65e5\u672c\u4e00\u53f7\u5e97\u3092\u51fa\u5e97<\/li><\/ul>\n\n\n\n<p>\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308c\u305f\u4fa1\u683c\u8a2d\u5b9a\u3084\u3001\u4f01\u696d\u5074\u304b\u3089\u7a4d\u6975\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u308f\u306a\u3044\u306a\u3069\u306e\u57fa\u672c\u6226\u7565\u304c\u3001\u4eca\u65e5\u306e\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u6210\u529f\u3092\u652f\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uber Eats<\/h3>\n\n\n\n<p>\u8fd1\u5e74\u3001\u65e5\u672c\u3067\u3082\u6025\u901f\u306b\u77e5\u540d\u5ea6\u304c\u4e0a\u304c\u3063\u305f\u30a6\u30fc\u30d0\u30fc\u30a4\u30fc\u30c4\u306e\u6226\u7565\u306f\u6b21\u306e\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Product\uff08\u5546\u54c1\uff09\uff1a\u5e97\u8217\u306e\u51fa\u524d\u3092\u30a6\u30fc\u30d0\u30fc\u30a4\u30fc\u30c4\u306e\u30b9\u30bf\u30c3\u30d5\u304c\u4ee3\u884c<\/li><li>Price\uff08\u4fa1\u683c\uff09\uff1a\u52a0\u76df\u5e97\u30fb\u5229\u7528\u8005\u30fb\u914d\u9054\u30b9\u30bf\u30c3\u30d5\u304b\u3089\u624b\u6570\u6599\u3092\u5206\u6563\u3057\u3066\u5fb4\u53ce<\/li><li>Promotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\uff1a\u52a0\u76df\u5e97\u3067\u306e\u63b2\u793a\u3084\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0<\/li><li>Place\uff08\u6d41\u901a\uff09\uff1a\u4eba\u53e3\u5bc6\u5ea6\u304c\u9ad8\u3044\u30a8\u30ea\u30a2\u3092\u512a\u5148<\/li><\/ul>\n\n\n\n<p>\u51fa\u524d\u306e\u9700\u8981\u304c\u9ad8\u3044\u30a8\u30ea\u30a2\u3067\u96c6\u4e2d\u7684\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u3001\u6025\u901f\u306b\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3057\u305f\u3053\u3068\u304c\u6210\u529f\u306e\u8981\u56e0\u306e\u4e00\u3064\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30cb\u30c8\u30ea<\/h3>\n\n\n\n<p>\u5bb6\u5177\u30e1\u30fc\u30ab\u30fc\u306e\u30cb\u30c8\u30ea\u306e\u6226\u7565\u3082\u30014P\u5206\u6790\u3067\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Product\uff08\u5546\u54c1\uff09\uff1a\u9867\u5ba2\u306e\u7d30\u304b\u306a\u30cb\u30fc\u30ba\u3092\u53cd\u6620<\/li><li>Price\uff08\u4fa1\u683c\uff09\uff1a\u81ea\u793e\u958b\u767a\u306b\u3088\u3063\u3066\u4f4e\u4fa1\u683c\u5e2f\u3092\u5b9f\u73fe<\/li><li>Promotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\uff1a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u30c8\u30fc\u30bf\u30eb\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\u3092\u63d0\u6848<\/li><li>Place\uff08\u6d41\u901a\uff09\uff1a\u90ca\u5916\u306b\u5927\u578b\u5e97\u3092\u51fa\u5e97<\/li><\/ul>\n\n\n\n<p>\u521d\u671f\u306f\u90ca\u5916\u306b\u9032\u51fa\u3059\u308b\u3053\u3068\u3067\u51fa\u5e97\u8cbb\u7528\u3092\u6291\u3048\u308b\u6226\u7565\u3067\u3057\u305f\u304c\u3001\u3042\u308b\u7a0b\u5ea6\u306e\u77e5\u540d\u5ea6\u304c\u78ba\u7acb\u3055\u308c\u3066\u304b\u3089\u306f\u3001\u90fd\u5fc3\u3078\u5c0f\u578b\u5e97\u8217\u3092\u51fa\u5e97\u3059\u308b\u6226\u7565\u306b\u5207\u308a\u66ff\u308f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u9867\u5ba2\u306e\u7d30\u304b\u306a\u30cb\u30fc\u30ba\u3092\u53cd\u6620\u3057\u305f\u5546\u54c1\u958b\u767a\u304c\u30e1\u30c7\u30a3\u30a2\u3067\u5ea6\u3005\u53d6\u308a\u4e0a\u3052\u3089\u308c\u3001\u8a71\u984c\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span 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