{"id":17757,"date":"2024-03-07T15:39:09","date_gmt":"2024-03-07T15:39:09","guid":{"rendered":"https:\/\/www.e-sales.jp\/eigyo-labo\/?p=17757"},"modified":"2024-11-21T11:05:25","modified_gmt":"2024-11-21T02:05:25","slug":"abm","status":"publish","type":"post","link":"https:\/\/www.e-sales.jp\/eigyo-labo\/abm-17757","title":{"rendered":"ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f\uff1f\u5c0e\u5165\u306b\u5fc5\u8981\u306a\u77e5\u8b58\u3068\u5b9f\u8df5\u306b\u4e0d\u53ef\u6b20\u306a\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u89e3\u8aac"},"content":{"rendered":"\n<p>ABM\uff08Account Based Marketing\uff1a\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u306f\u3001\u55b6\u696d\u90e8\u9580\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u9023\u643a\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u4f01\u696d\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\uff09\u3092\u7d5e\u308a\u8fbc\u3093\u3060\u4e0a\u3067\u9867\u5ba2\u7372\u5f97\u3068LTV\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059BtoB\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306fABM\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u3068\u305d\u306e\u30e1\u30ea\u30c3\u30c8\u3001\u57fa\u672c\u3068\u306a\u308b\uff13\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u89e3\u8aac\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u7d44\u7e54\u306bABM\u3092\u5b9f\u88c5\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u30c4\u30fc\u30eb\u3082\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_sfa_crm_info.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/02\/sb_bnr_cemsfa-hikaku_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u3053\u306e\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4<\/p><ul class=\"toc_list\"><li><a href=\"#ABM\">ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#i\">\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u3068\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u9055\u3044<\/a><\/li><li><a href=\"#ABM-2\">ABM\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f<\/a><\/li><li><a href=\"#ABM-3\">ABM\u306e\uff14\u3064\u306e\u539f\u5247\u3068\uff13\u3064\u306e\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1<\/a><\/li><li><a href=\"#ABM-4\">ABM\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#ABM-5\">ABM\u3092\u6210\u679c\u306b\u7d50\u3073\u3064\u3051\u308b\u305f\u3081\u306e\u6761\u4ef6<\/a><\/li><li><a href=\"#ABM-6\">ABM\u5b9f\u88c5\u306b\u4e0d\u53ef\u6b20\u306a\u30c4\u30fc\u30eb<\/a><\/li><li><a href=\"#ABM-7\">ABM\u306f\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7dcf\u529b\u6226 \u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u30c7\u30fc\u30bf\u306e\u4f7f\u3044\u65b9<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"ABM\">ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f\uff1f<\/span><\/h2>\n\n\n\n<p>ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f\u3001BtoB\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u9867\u5ba2\u7372\u5f97\u30fb\u58f2\u4e0a\u62e1\u5927\u306e\u305f\u3081\u306e\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u304f\u96c6\u3081\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u9078\u5225\u3057\u306a\u304c\u3089\u6210\u7d04\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08LBM\uff09\u306b\u5bfe\u3057\u3066\u3001\u6700\u521d\u304b\u3089\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u4f01\u696d\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\uff09\u3092\u7d5e\u308a\u8fbc\u3093\u3067\u30bb\u30fc\u30eb\u30b9\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3059\u308b\u306e\u304cABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3067\u3059\u3002<\/p>\n\n\n\n<p>ABM\u3067\u306f\u3001\u53d6\u5f15\u91d1\u984d\u304c\u5927\u304d\u304f\u9577\u671f\u7684\u306a\u95a2\u4fc2\u304c\u671f\u5f85\u3067\u304d\u308b\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u7d5e\u308a\u8fbc\u307f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u3072\u3068\u3064\u306e\u4f01\u696d\u306eLTV\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i\">\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u3068\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u9055\u3044<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image4-2.png\" alt=\"\" class=\"wp-image-17761\" width=\"721\" height=\"345\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image4-2.png 1441w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image4-2-300x144.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image4-2-1140x546.png 1140w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image4-2-768x368.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image4-2-754x361.png 754w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image4-2-320x153.png 320w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/figure><\/div>\n\n\n\n<p>ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068LBM\uff08\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u306e\u9055\u3044\u3068\u3057\u3066\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><\/td><td class=\"has-text-align-center\" data-align=\"center\">ABM<br>\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09<\/td><td class=\"has-text-align-center\" data-align=\"center\">LBM<br>\uff08\u30ea\u30fc\u30c9\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u76ee\u7684<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eROI\u6700\u5927\u5316<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u306e\u5275\u51fa<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u30bf\u30fc\u30b2\u30c3\u30c8<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u8cfc\u8cb7\u610f\u601d\u6c7a\u5b9a\u8005<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u53cd\u5fdc\u306e\u3042\u3063\u305f\u4e0d\u7279\u5b9a\u591a\u6570<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u55b6\u696d\u30ea\u30b9\u30c8<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u8cea\uff08\u53d6\u308a\u3053\u307c\u3057\u304c\u5c11\u306a\u3044\uff09<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u91cf\uff08\u53d6\u308a\u3053\u307c\u3057\u304c\u591a\u3044\uff09<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u62c5\u5f53\u90e8\u9580<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u55b6\u696d\u90e8\u9580\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u30b9\u30bf\u30a4\u30eb<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3001\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u9577\u3044<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u77ed\u3044<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u5927\u53e3\u9867\u5ba2\u3084\u5f97\u610f\u9867\u5ba2\u3092\u5c02\u9580\u306b\u62c5\u5f53\u3059\u308b\u30a2\u30ab\u30a6\u30f3\u30c8\u30bb\u30fc\u30eb\u30b9\u3084\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u7f6e\u304d\u3001\u7279\u5b9a\u306e\u4f01\u696d\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u96c6\u4e2d\u3059\u308b\u55b6\u696d\u65b9\u6cd5\u306f\u3001\u5f93\u6765\u304b\u3089\u884c\u308f\u308c\u3066\u304d\u305f\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>ABM\u306e\u672c\u8cea\u306f\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306e\u30b9\u30ad\u30eb\u3068\u3055\u308c\u3066\u304d\u305f\u3001\u55b6\u696d\u5148\u306e\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u306e\u653b\u7565\u3084\u8ab2\u984c\u89e3\u6c7a\u306b\u3064\u306a\u304c\u308b\u5177\u4f53\u7684\u306a\u63d0\u6848\u306e\u4f5c\u308a\u8fbc\u307f\u3068\u3044\u3063\u305f\u3082\u306e\u3092\u7d44\u7e54\u7684\u306a\u53d6\u308a\u7d44\u307f\u306b\u843d\u3068\u3057\u8fbc\u3080\u3053\u3068\u306b\u3042\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3001SFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09\u3001CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u306a\u3069\u306e\u30c7\u30fc\u30bf\u304b\u3089\u5f97\u3089\u308c\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u7372\u5f97\u306eROI\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_sm_022.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/01\/sb_bnr_WP22_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"ABM-2\">ABM\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f<\/span><\/h2>\n\n\n\n<p>ABM\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u5f93\u6765\u306e\u6cd5\u4eba\u55b6\u696d\u3068\u5909\u308f\u3089\u306a\u3044\u3068\u8ff0\u3079\u307e\u3057\u305f\u304c\u3001ABM\u3068\u3044\u3046\u547c\u3073\u65b9\u3067\u8fd1\u5e74\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u7406\u7531\u3068\u3057\u3066\u4ee5\u4e0b\u306e\uff12\u70b9\u3092\u6319\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5316<\/h3>\n\n\n\n<p>BtoC\u3068\u540c\u69d8\u306b\u3001BtoB\u306e\u9818\u57df\u306b\u304a\u3044\u3066\u3082\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5316\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f93\u6765\u306f\u55b6\u696d\u62c5\u5f53\u8005\u304c\u9867\u5ba2\u3068\u76f4\u63a5\u5bfe\u9762\u3057\u3066\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u63d0\u6848\u304b\u3089\u6210\u7d04\u307e\u3067\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u81ea\u793e\u3067\u60c5\u5831\u53ce\u96c6\u3092\u884c\u3044\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u8cfc\u8cb7\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u5897\u52a0\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u305f\u3081\u306e\u6bcd\u6570\u304c\u5897\u3048\u305f\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u305d\u306e\u53cd\u9762\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u904e\u7a0b\u3067\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306f\u9854\u306e\u898b\u3048\u306a\u3044\u6570\u5b57\u306e\u96c6\u307e\u308a\u3067\u3057\u304b\u306a\u304f\u3001\u53d7\u6ce8\u306b\u7d50\u3073\u3064\u304f\u53ef\u80fd\u6027\u3092\u8aad\u307f\u306b\u304f\u3044\u305f\u3081\u3001\u53d6\u308a\u3053\u307c\u3057\u3082\u591a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u89e3\u6d88\u3059\u308b\u305f\u3081\u306e\u3072\u3068\u3064\u306e\u65b9\u6cd5\u3068\u3057\u3066\u767b\u5834\u3057\u305f\u306e\u304cABM\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6280\u8853\u306e\u9032\u6b69<\/h3>\n\n\n\n<p>\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5316\u306b\u4e26\u884c\u3059\u308b\u5f62\u3067\u3001MA\/SFA\/CRM\u3068\u3044\u3063\u305f\u30c4\u30fc\u30eb\u306e\u30c7\u30fc\u30bf\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306b\u84c4\u7a4d\u3055\u308c\u308b\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u5b9a\u91cf\u7684\u306a\u89b3\u70b9\u304b\u3089\u30a2\u30d7\u30ed\u30fc\u30c1\u5148\u3068\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u53d7\u6ce8\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u55b6\u696d\u62c5\u5f53\u8005\u306e\u5c5e\u4eba\u7684\u306a\u30b9\u30ad\u30eb\u306b\u4f9d\u5b58\u3057\u3066\u3044\u305f\u6cd5\u4eba\u55b6\u696d\u306b\u30c7\u30fc\u30bf\u306e\u88cf\u4ed8\u3051\u3092\u4e0e\u3048\u308b\u306e\u304cABM\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"ABM-3\">ABM\u306e\uff14\u3064\u306e\u539f\u5247\u3068\uff13\u3064\u306e\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1<\/span><\/h2>\n\n\n\n<p>2000\u5e74\u4ee3\u521d\u982d\u306b\u7c73\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793eITSMA\u793e\u304cABM\u3092\u7406\u8ad6\u5316\u3057\u3066\u767a\u8868\u3057\u305f\u3053\u3068\u304c\u3001ABM\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u4e00\u822c\u5316\u3059\u308b\u304d\u3063\u304b\u3051\u3068\u306a\u3063\u305f\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>ITMSA\u793e\u306e\u300c<a href=\"https:\/\/www.itsma.com\/wp-content\/uploads\/edd\/2017\/02\/ITSMA_ThreeTypesofABM_TB059.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Three types of account-based marketing<\/a>\u300d\u3067\u306f\u3001ABM\u306e\uff14\u3064\u306e\u539f\u5247\u3068\uff13\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u63d0\u5531\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\uff3bAMB\u306e\uff14\u3064\u306e\u539f\u5247\uff3d<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u9867\u5ba2\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u9867\u5ba2\u306e\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306e\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u63d0\u6848\u3092\u884c\u3046<\/li><li>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5e73\u7b49\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5b9a\u7fa9\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30eb\u30fc\u30eb\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30ea\u30b9\u30c8\u4f5c\u6210\u306b\u53d6\u308a\u7d44\u3080<\/li><li>ABM\u306e\u76ee\u6a19\u3092\u9867\u5ba2\u306eLTV\u5411\u4e0a\u3068\u3057\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3092\u76ee\u6307\u3059<\/li><li>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u305d\u308c\u305e\u308c\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7dcf\u5408\u3057\u3001\u9867\u5ba2\u306e\u305f\u3081\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63d0\u6848\u306b\u3088\u308a\u95a2\u5fc3\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f15\u304d\u51fa\u3059<\/li><\/ol>\n\n\n\n<p>\uff3b\uff13\u3064\u306e\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\uff3d<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td>Strategic ABM<\/td><td>ABM Lite<\/td><td>Programmatic ABM<\/td><\/tr><tr><td>\u5b9a\u7fa9<\/td><td>\u500b\u3005\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u5411\u3051\u306b\u9ad8\u5ea6\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4f5c\u6210\u3068\u5b9f\u884c<\/td><td>\u985e\u4f3c\u306e\u554f\u984c\u3084\u30cb\u30fc\u30ba\u3092\u6301\u3064\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30af\u30e9\u30b9\u30bf\u5411\u3051\u306b\u8efd\u5ea6\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4f5c\u6210\u3068\u5b9f\u884c<\/td><td>\u7279\u5b9a\u306e\u540d\u524d\u4ed8\u304d\u30a2\u30ab\u30a6\u30f3\u30c8\u5411\u3051\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5927\u898f\u6a21\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u305f\u3081\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u6d3b\u7528<\/td><\/tr><tr><td>\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u6bd4\u7387<\/td><td>\u30b9\u30c8\u30e9\u30c6\u30b8\u30c3\u30afABM\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u306f\u3001\uff11\u5bfe\uff11\uff08\u305f\u3060\u3057\u3001\uff11\u4eba\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u8907\u6570\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u62c5\u5f53\u3059\u308b\u5834\u5408\u3082\u3042\u308b\uff09<\/td><td>\uff11\u5bfe\u5c11\u6570<\/td><td>\uff11\u5bfe\u591a\u6570<\/td><\/tr><tr><td>\u4e3b\u306a\u76ee\u6a19<\/td><td>\u30fb\u8a8d\u8b58\u306e\u5909\u5316<br>\u30fb\u95a2\u4fc2\u69cb\u7bc9<br>\u30fb\u6a5f\u4f1a\u306e\u7279\u5b9a<\/td><td>\u30fb\u95a2\u4fc2\u69cb\u7bc9<br>\u30fb\u6a5f\u4f1a\u306e\u7279\u5b9a<\/td><td>\u30fb\u30ea\u30fc\u30c9\u306e\u751f\u6210<\/td><\/tr><tr><td>\u30bb\u30fc\u30eb\u30b9\u3068\u306e\u5171\u540c\u4f5c\u696d\u306e\u6027\u8cea<\/td><td>\u30b9\u30c8\u30e9\u30c6\u30b8\u30c3\u30af\u30a2\u30ab\u30a6\u30f3\u30c8\u30c1\u30fc\u30e0\u3068\u306e\u7d71\u5408<\/td><td>\u30bb\u30fc\u30eb\u30b9\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3068\u30a2\u30ab\u30a6\u30f3\u30c8\u30c1\u30fc\u30e0\u3068\u306e\u8abf\u6574<\/td><td>\u30bb\u30fc\u30eb\u30b9\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3068\u30bb\u30fc\u30eb\u30b9\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306e\u8abf\u6574<\/td><\/tr><tr><td>\u8cc7\u91d1\u306e\u6e90\u6cc9<\/td><td>\u30d3\u30b8\u30cd\u30b9\u30e6\u30cb\u30c3\u30c8\u3001\u30bb\u30fc\u30eb\u30b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td><td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td><td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td><\/tr><tr><td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4<\/td><td>\u500b\u5225\u5316\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3001\u518d\u5229\u7528<\/td><td>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3068\u518d\u5229\u7528<\/td><td>\u518d\u5229\u7528<\/td><\/tr><tr><td>\u4e3b\u8981\u306a\u6226\u8853<\/td><td>\u30fb\uff11\u5bfe\uff11\u306e\u30df\u30fc\u30c6\u30a3\u30f3\u30b0<br>\u30fb\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306b\u5bfe\u3059\u308b\u30a2\u30ab\u30a6\u30f3\u30c8\u56fa\u6709\u306e\u601d\u8003<br>\u30fb\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8<br>\u30fb\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30f3<br>\u30fb\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30a4\u30d9\u30f3\u30c8<\/td><td>\u30fb\uff11\u5bfe\uff11\u306e\u30df\u30fc\u30c6\u30a3\u30f3\u30b0<br>\u30fbE\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<br>\u30fb\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30f3<br>\u30fb\u8cc7\u6599\u306e\u500b\u5225\u4f5c\u6210<br>\u30fb\u30c9\u30e1\u30a4\u30f3\u3092\u7279\u5b9a\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a<\/td><td>\u30fbE\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<br>\u30fb\uff11\u5bfe\uff11\u306e\u30df\u30fc\u30c6\u30a3\u30f3\u30b0<br>\u30fb\u30c9\u30e1\u30a4\u30f3\u3092\u7279\u5b9a\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a<br>\u30fb\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb<br>\u30fb\u30d6\u30ed\u30b0\/\u30bd\u30fc\u30b7\u30e3\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u203bITSMA\u300c<a href=\"https:\/\/www.itsma.com\/wp-content\/uploads\/edd\/2017\/02\/ITSMA_ThreeTypesofABM_TB059.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Three types of account-based marketing<\/a>\u300d\u3088\u308a\u5f15\u7528\u30fb\u4f5c\u6210<\/p>\n\n\n\n<p>ABM\u306e\uff13\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ea\u30bd\u30fc\u30b9\u306e\u96c6\u4e2d\u5ea6\u5408\u3044\u306b\u304a\u3044\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u3068\uff11\u5bfe\uff11\u306e\u95a2\u4fc2\u3067\u6700\u3082\u500b\u5225\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308b\u306e\u304cStrategic ABM\u3067\u3042\u308a\u3001Programmatic ABM\u306f\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u8fd1\u3044\u5f62\u3092\u53d6\u308a\u307e\u3059\u3002\u4e21\u8005\u306e\u4e2d\u9593\u306b\u4f4d\u7f6e\u3059\u308b\u306e\u304cABM Lite\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"ABM-4\">ABM\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n\n\n\n<p>ABM\u306f\u3001MA\/SFA\/CRM\u3092\u6d3b\u7528\u3057\u305f\u30c7\u30fc\u30bf\u5206\u6790\u3068\u3001\u55b6\u696d\u90e8\u9580\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u6226\u7565\u90e8\u9580\u3082\u52a0\u3048\u305f\u9023\u643a\u304c\u5fc5\u8981\u3068\u3055\u308c\u308b\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9ad8\u5ea6\u306a\u60c5\u5831\u51e6\u7406\u3068\u7d44\u7e54\u529b\u306b\u3088\u3063\u3066\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u671f\u5f85\u3067\u304d\u308b\u53cd\u9762\u3001\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e1\u30ea\u30c3\u30c8<\/h3>\n\n\n\n<p>ABM\u306b\u3088\u308a\u3082\u305f\u3089\u3055\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u6b21\u306e\uff13\u3064\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">ROI\u306e\u6700\u5927\u5316\u30fbLTV\u5411\u4e0a<\/h4>\n\n\n\n<p>ABM\u306e\u76ee\u7684\u305d\u306e\u3082\u306e\u304c\u3001LBM\u306b\u304a\u3051\u308b\u5931\u6ce8\u3092\u6700\u5c0f\u5316\u3057\u3001\u5927\u304d\u306a\u53d6\u5f15\u3092\u898b\u8fbc\u3081\u308b\u9867\u5ba2\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3057\u3066LTV\u3092\u6700\u5927\u5316\u3055\u305b\u3088\u3046\u3068\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066ABM\u306e\u76ee\u7684\u3092\u679c\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u9577\u671f\u7684\u306a\u58f2\u4e0a\u306e\u62e1\u5927\u306b\u3064\u306a\u304c\u308a\u6295\u8cc7\u306b\u5bfe\u3059\u308b\u30ea\u30bf\u30fc\u30f3\u3092\u5927\u304d\u304f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3057\u3084\u3059\u3044<\/h4>\n\n\n\n<p>LBM\u306e\u5834\u5408\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u767a\u751f\u3057\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8208\u5473\u30fb\u95a2\u5fc3\u306e\u3042\u308b\u898b\u8fbc\u307f\u5ba2\u3068\u5224\u65ad\u3057\u3066\u3001\u30cb\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u79fb\u884c\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u767a\u751f\u3057\u305f\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u3088\u3063\u3066\u9867\u5ba2\u7279\u6027\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u306b\u7d5e\u308a\u8fbc\u3093\u3067\u3044\u304f\u904e\u7a0b\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u7169\u96d1\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u306b\u5bfe\u3057ABM\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u30c8\u30c3\u30d7\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3082\u5408\u610f\u306e\u4e0a\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6c7a\u5b9a\u3057PDCA\u3092\u56de\u3057\u3066\u3044\u304f\u305f\u3081\u3001\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u65b0\u305f\u306a\u6a5f\u4f1a\u306e\u5275\u51fa<\/h4>\n\n\n\n<p>ABM\u306b\u3088\u308a\u7279\u5b9a\u306e\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u304c\u6df1\u304f\u306a\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u305d\u306e\u9867\u5ba2\u306eLTV\u304c\u9ad8\u307e\u308b\u3068\u540c\u6642\u306b\u3001\u9867\u5ba2\u3092\u4ecb\u3057\u305f\u65b0\u305f\u306a\u58f2\u4e0a\u306e\u6a5f\u4f1a\u3001\u3055\u3089\u306b\u3044\u3048\u3070\u3001\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u306e\u6a5f\u4f1a\u3092\u5275\u51fa\u3059\u308b\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>ABM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u624b\u639b\u3051\u308b<a href=\"https:\/\/terminus.com\/2020-state-of-abm-report-preview\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7c73Terminus\u793e\u306b\u3088\u308b\u300c2020 ABM\u306e\u73fe\u72b6\u30ec\u30dd\u30fc\u30c8\u300d<\/a>\u306b\u3088\u308b\u3068\u3001ABM\u306e\u6700\u3082\u52b9\u679c\u7684\u306a\u5074\u9762\u3068\u3057\u3066\u300cNew business generation\u300d\uff08\u65b0\u898f\u4e8b\u696d\u306e\u5275\u51fa\uff09\u304c\u6319\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30e1\u30ea\u30c3\u30c8<\/h3>\n\n\n\n<p>ABM\u3092\u5c0e\u5165\u30fb\u5b9f\u8df5\u3057\u3066\u3044\u304f\u306b\u3042\u305f\u308a\u3001\u8ab2\u984c\u3084\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u4ee5\u4e0b\u306e\u70b9\u304c\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u7d44\u7e54\u529b\u3092\u8981\u3059\u308b<\/h4>\n\n\n\n<p>\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u30d9\u30fc\u30b9\u3068\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u308b\u3068\u3057\u3066\u3082\u3001\u5f93\u6765\u578b\u306e\u6cd5\u4eba\u55b6\u696d\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u3068\u3057\u3066\u3082\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u55b6\u696d\u90e8\u9580\u306e\u9ad8\u5ea6\u306a\u9023\u643a\u304c\u6c42\u3081\u3089\u308c\u308bABM\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306b\u79fb\u884c\u3059\u308b\u305f\u3081\u306b\u306f\u5909\u9769\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>ABM\u306e\u6210\u679c\u306b\u305f\u3069\u308a\u7740\u304f\u307e\u3067\u306e\u5f37\u529b\u306a\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3068\u3001\u90e8\u9580\u3092\u307e\u305f\u3044\u3067\u540c\u3058\u76ee\u6a19\u306b\u5411\u304b\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u67d4\u8edf\u306a\u7d44\u7e54\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u8ca9\u58f2\u30b5\u30a4\u30af\u30eb\u306e\u9577\u671f\u5316<\/h4>\n\n\n\n<p>LBM\u3067\u306f\u3001\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u5404\u6bb5\u968e\u3067\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u306b\u7d5e\u308a\u8fbc\u307e\u308c\u3066\u3044\u304d\u307e\u3059\u3002\u4e00\u65b9\u3001ABM\u3067\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u9078\u5b9a\u304b\u3089\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u691c\u8a0e\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u53cd\u5fdc\u306b\u5fdc\u3058\u305f\u6bb5\u968e\u7684\u306a\u6226\u8853\u306e\u5b9f\u884c\u3068\u3001\u53d7\u6ce8\u306b\u305f\u3069\u308a\u7740\u304f\u307e\u3067\u306b\u306f\u671f\u9593\u3092\u8981\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u9069\u5207\u306a\u30c4\u30fc\u30eb\u306e\u9078\u629e\u3068\u5206\u6790\u30b9\u30ad\u30eb\u306e\u5fc5\u8981\u6027<\/h4>\n\n\n\n<p>ABM\u306fCRM\u306e\u9867\u5ba2\u306e\u57fa\u672c\u60c5\u5831\u306b\u52a0\u3048\u3001SFA\u306b\u3088\u308b\u65e2\u5b58\u9867\u5ba2\u306e\u5546\u8ac7\u60c5\u5831\u3001MA\u306b\u3088\u308b\u9867\u5ba2\u306e\u884c\u52d5\u5c65\u6b74\u306a\u3069\u5404\u7a2e\u30c4\u30fc\u30eb\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u3079\u304d\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u5b9a\u7fa9\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u55b6\u696d\u90e8\u9580\u306e\u5f79\u5272\u5206\u62c5\u3092\u6c7a\u3081\u3066\u65bd\u7b56\u306e\u5b9f\u884c\u3068\u52b9\u679c\u691c\u8a3c\u3092\u9032\u3081\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u969b\u306b\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u5f62\u614b\u306b\u6cbf\u3063\u305f\u9069\u5207\u306a\u30c4\u30fc\u30eb\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u306b\u52a0\u3048\u3066\u3001\u30c4\u30fc\u30eb\u306b\u8a18\u9332\u3055\u308c\u308b\u30c7\u30fc\u30bf\u304b\u3089\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u62bd\u51fa\u3067\u304d\u308b\u5206\u6790\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"ABM-5\">ABM\u3092\u6210\u679c\u306b\u7d50\u3073\u3064\u3051\u308b\u305f\u3081\u306e\u6761\u4ef6<\/span><\/h2>\n\n\n\n<p>\u524d\u8ff0\u3057\u305fITSMA\u793e\u306e\uff13\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u793a\u3055\u308c\u3066\u3044\u308b\u3068\u304a\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u7a2e\u985e\u306b\u3088\u3063\u3066ABM\u3092\u7d44\u7e54\u306b\u5b9f\u88c5\u3059\u308b\u65b9\u6cd5\u306f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u306e\u30bf\u30a4\u30d7\u306b\u3088\u3063\u3066\u3001\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u5411\u304b\u306a\u3044\u5834\u5408\u3082\u3042\u308a\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u8003\u616e\u3057\u3066ABM\u304c\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u99b4\u67d3\u3080\u3082\u306e\u304b\u3069\u3046\u304b\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u4f01\u696d\u898f\u6a21\u3068\u81ea\u793e\u306e\u58f2\u4e0a\u69cb\u6210<\/h3>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u3001\u4f01\u696d\u696d\u898f\u6a21\u304c\u5927\u304d\u3051\u308c\u3070\u3001\u5927\u304d\u306a\u53d6\u5f15\u91d1\u984d\u3068\u95a2\u9023\u9700\u8981\u306e\u53d6\u308a\u8fbc\u307f\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u4e00\u6982\u306b\u4f01\u696d\u898f\u6a21\u306e\u307f\u3092\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u6761\u4ef6\u3068\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u5927\u4f01\u696d\u304cABM\u306b\u99b4\u67d3\u307f\u3084\u3059\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u81ea\u793e\u306e\u58f2\u4e0a\u69cb\u6210\u304c\u5c11\u6570\u306e\u4f01\u696d\u306b\u3088\u3063\u3066\u6210\u308a\u7acb\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u65b0\u305f\u306a\u58f2\u4e0a\u306e\u67f1\u3092\u4f5c\u308b\u3068\u3044\u3046\u610f\u5473\u3067ABM\u306e\u6226\u7565\u306f\u9069\u3057\u3066\u304a\u308a\u3001\u53cd\u5bfe\u306b\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u9867\u5ba2\u3067\u6210\u308a\u7acb\u3064\u30d3\u30b8\u30cd\u30b9\u306bABM\u306f\u5411\u304b\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7d44\u7e54\u69cb\u9020\u306e\u67d4\u8edf\u6027<\/h3>\n\n\n\n<p>ABM\u306b\u306f\u7d44\u7e54\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u73fe\u72b6\u306e\u55b6\u696d\u7d44\u7e54\u304c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u3001\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\u306a\u3069\u3001\u3069\u306e\u3088\u3046\u306a\u7d44\u7e54\u69cb\u6210\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7d44\u7e54\u306e\u73fe\u72b6\u306e\u6d3b\u52d5\u7bc4\u56f2\u306a\u3069\u3092\u524d\u63d0\u3068\u3057\u3066\u3001ABM\u304c\u60f3\u5b9a\u3059\u308b\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u5b9f\u73fe\u3067\u304d\u308b\u7d44\u7e54\u98a8\u571f\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u518d\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3001ABM\u3092\u5c0e\u5165\u3059\u308b\u305f\u3081\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u30b9\u30ad\u30eb<\/h3>\n\n\n\n<p>MA\/SFA\/CRM\u306e\u5404\u7a2e\u30c4\u30fc\u30eb\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u7406\u89e3\u3068\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u767a\u4fe1\u3001\u500b\u5225\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u7d50\u679c\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5206\u6790\u3001\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3001\u904e\u53bb\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3057\u305f\u4e88\u6e2c\u5206\u6790\u306a\u3069\u3092\u884c\u3046\u305f\u3081\u306e\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u30b9\u30ad\u30eb\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u77e5\u8b58\u304cABM\u306e\u5b9f\u8df5\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>ABM\u30c1\u30fc\u30e0\u306e\u3059\u3079\u3066\u306e\u30e1\u30f3\u30d0\u30fc\u306b\u5206\u6790\u30b9\u30ad\u30eb\u304c\u5fc5\u8981\u306a\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u7279\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306f\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u6d3b\u52d5\u3092\u30ea\u30fc\u30c9\u3057\u3066\u3044\u304f\u30b9\u30ad\u30eb\u3068\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"ABM-6\">ABM\u5b9f\u88c5\u306b\u4e0d\u53ef\u6b20\u306a\u30c4\u30fc\u30eb<\/span><\/h2>\n\n\n\n<p>ABM\u3092\u7d44\u7e54\u306b\u53d6\u308a\u5165\u308c\u308b\u305f\u3081\u306b\u306f\u3001MA\/SFA\/CRM\u30c4\u30fc\u30eb\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002ABM\u306b\u5411\u3051\u305f\u5c02\u7528\u30c4\u30fc\u30eb\u3068\u3057\u3066\u306fTerminus\u3001Demandbase\u306a\u3069\u306e\u6d77\u5916\u306e\u88fd\u54c1\u304c\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u308c\u3089\u306e\u88fd\u54c1\u306f\u65e5\u672c\u5411\u3051\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306f\u3055\u308c\u3066\u3044\u306a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u56fd\u5185\u3067ABM\u306b\u5bfe\u5fdc\u3059\u308b\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u88fd\u54c1\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/business.adobe.com\/jp\/products\/marketo\/adobe-marketo.html\" target=\"_blank\" rel=\"noreferrer noopener\">Marketo<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"549\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image1-4-1140x549.jpg\" alt=\"ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f\uff1f\u5c0e\u5165\u306b\u5fc5\u8981\u306a\u77e5\u8b58\u3068\u5b9f\u8df5\u306b\u4e0d\u53ef\u6b20\u306a\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u89e3\u8aac_Marketo\" class=\"wp-image-17758\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image1-4-1140x549.jpg 1140w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image1-4-300x144.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image1-4-768x370.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image1-4-1536x740.jpg 1536w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image1-4-320x154.jpg 320w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image1-4.jpg 1877w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n\n\n\n<p>Marketo\u306f\u3001Adobe\u793e\u306eMA\u30c4\u30fc\u30eb\u3067\u3059\u3002ABM\u306b\u95a2\u9023\u3059\u308b\u6a5f\u80fd\u3068\u3057\u3066\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306e\uff13\u3064\u304c\u57fa\u672c\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>CRM\u30c4\u30fc\u30eb\u3068\u306e\u540c\u671f\u3084\u30ea\u30fc\u30c9\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u304b\u3089\u62bd\u51fa\u3057\u305f\u9867\u5ba2\u30fb\u30ea\u30fc\u30c9\u30ea\u30b9\u30c8\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u4f5c\u6210\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30b9\u30c8\u304b\u3089\u30e1\u30fc\u30eb\u3001SNS\u3001Web\u306a\u3069\u3092\u901a\u3058\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.forcas.com\/abm\/\" target=\"_blank\" rel=\"noreferrer noopener\">FORCAS<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"564\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image3-1-1140x564.png\" alt=\"ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f\uff1f\u5c0e\u5165\u306b\u5fc5\u8981\u306a\u77e5\u8b58\u3068\u5b9f\u8df5\u306b\u4e0d\u53ef\u6b20\u306a\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u89e3\u8aac_FORCAS\" class=\"wp-image-17760\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image3-1-1140x564.png 1140w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image3-1-300x148.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image3-1-768x380.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image3-1-1536x760.png 1536w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image3-1-320x158.png 320w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image3-1.png 1743w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n\n\n\n<p>FORCAS\u306f\u3001News Picks\u306a\u3069\u306e\u60c5\u5831\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3059\u308b\u30e6\u30fc\u30b6\u30d9\u30fc\u30b9\u793e\u306eABM\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6771\u4eac\u5546\u5de5\u30ea\u30b5\u30fc\u30c1\u3084\u91ce\u6751\u7dcf\u5408\u7814\u7a76\u6240\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u4f7f\u3044\u3001\u5bfe\u8c61\u4f01\u696d\u306e\u696d\u754c\u60c5\u5831\u3084\u4eba\u7269\u60c5\u5831\u3092\u30ea\u30b5\u30fc\u30c1\u3057\u3066\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>Salesforce\u3084Marketo Engage\u3001HubSpot\u306a\u3069\u306eMA\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u304c\u53ef\u80fd\u3067\u3042\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u30d3\u30b8\u30cd\u30b9\u306bABM\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.e-sales.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">e\u30bb\u30fc\u30eb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"517\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image2-2-1140x517.png\" alt=\"ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f\uff1f\u5c0e\u5165\u306b\u5fc5\u8981\u306a\u77e5\u8b58\u3068\u5b9f\u8df5\u306b\u4e0d\u53ef\u6b20\u306a\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u89e3\u8aac_e\u30bb\u30fc\u30eb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\" class=\"wp-image-17759\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image2-2-1140x517.png 1140w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image2-2-300x136.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image2-2-768x348.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image2-2-1536x696.png 1536w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image2-2-320x145.png 320w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/02\/image2-2.png 1866w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" 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\u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u30c7\u30fc\u30bf\u306e\u4f7f\u3044\u65b9<\/span><\/h2>\n\n\n\n<p>ABM\u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u524d\u63d0\u3068\u3057\u305fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8003\u3048\u65b9\u3067\u3059\u3002\u3068\u306f\u3044\u3048\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u6700\u3082\u30e1\u30ea\u30c3\u30c8\u306e\u5927\u304d\u3044\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u9078\u3073\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u3044\u304f\u3068\u3044\u3046\u70b9\u3067\u306f\u3001\u5f93\u6765\u304b\u3089\u884c\u308f\u308c\u3066\u304d\u305f\u6cd5\u4eba\u55b6\u696d\u3068\u4f55\u3089\u5909\u308f\u308b\u3068\u3053\u308d\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>BtoB\u306e\u5e02\u5834\u306b\u304a\u3044\u3066\u3082\u30c7\u30b8\u30bf\u30eb\u304c\u6d78\u900f\u3057\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u91cd\u8981\u6027\u304c\u5897\u3057\u305f\u3053\u3068\u304c\u5f93\u6765\u306e\u6cd5\u4eba\u55b6\u696d\u3068ABM\u306e\u9055\u3044\u3067\u3042\u308a\u3001MA\/SFA\/CRM\u30c4\u30fc\u30eb\u3092\u3069\u3046\u6d3b\u7528\u3057\u3066\u3044\u304f\u304b\u3001\u307e\u305f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u5b9f\u969b\u306b\u9867\u5ba2\u3068\u63a5\u3059\u308b\u55b6\u696d\u90e8\u9580\u306e\u9023\u643a\u304cABM\u3092\u5b9f\u8df5\u3059\u308b\u4e0a\u3067\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>ABM\u3092\u5b9f\u8df5\u3059\u308b\u306b\u3042\u305f\u308a\u4e0d\u53ef\u6b20\u306a\u306e\u304cMA\u30fbSFA\u30fbCRM\u306e\u5404\u7a2e\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u81ea\u793e\u306e\u55b6\u696d\u30b9\u30bf\u30a4\u30eb\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u65bd\u72b6\u6cc1\u306b\u5408\u308f\u305b\u3066\u9069\u5207\u306a\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3053\u3068\u304c\u6700\u3082\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>ABM\u306b\u95a2\u9023\u3059\u308bCRM\/SFA\u88fd\u54c1\u306b\u3064\u3044\u3066\u306e\u8a73\u3057\u3044\u89e3\u8aac\u3092\u4ee5\u4e0b\u306e\u8cc7\u6599\u3067\u3054\u78ba\u8a8d\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_sfa_crm_info.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/02\/sb_bnr_cemsfa-hikaku_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ABM\uff08Account Based 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