{"id":17970,"date":"2024-03-16T13:09:20","date_gmt":"2024-03-16T13:09:20","guid":{"rendered":"https:\/\/www.e-sales.jp\/eigyo-labo\/?p=17970"},"modified":"2025-11-28T13:00:10","modified_gmt":"2025-11-28T04:00:10","slug":"o2o","status":"publish","type":"post","link":"https:\/\/www.e-sales.jp\/eigyo-labo\/o2o-17970","title":{"rendered":"O2O\u3068\u306f\uff1f\u65bd\u7b56\u306e\u5177\u4f53\u4f8b\u304b\u3089\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u5fb9\u5e95\u89e3\u8aac\uff01"},"content":{"rendered":"\n<p>O2O\uff08\u30aa\u30f3\u30e9\u30a4\u30f3to\u30aa\u30d5\u30e9\u30a4\u30f3\uff09\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u60c5\u5831\u767a\u4fe1\u306b\u3088\u3063\u3066\u5b9f\u5e97\u8217\uff08\u30aa\u30d5\u30e9\u30a4\u30f3\uff09\u3078\u3068\u9867\u5ba2\u3092\u8a98\u5c0e\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001O2O\u306e\u65bd\u7b56\u306e\u5177\u4f53\u4f8b\u304b\u3089\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u5fb9\u5e95\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_sfa_crm_info.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/02\/sb_bnr_cemsfa-hikaku_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u3053\u306e\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4<\/p><ul class=\"toc_list\"><li><a href=\"#O2O\">O2O\u3068\u306f\uff1f\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u5b9f\u5e97\u8217\uff08\u30aa\u30d5\u30e9\u30a4\u30f3\uff09\u3078\u306e\u9867\u5ba2\u8a98\u5c0e<\/a><\/li><li><a href=\"#O2O-2\">O2O\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u7406\u7531\u306f\uff1f<\/a><\/li><li><a href=\"#O2O-3\">O2O\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56<\/a><\/li><li><a href=\"#O2O-4\">O2O\u306e\u6210\u529f\u4e8b\u4f8b<\/a><\/li><li><a href=\"#O2O-5\">O2O\u3092\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li><a href=\"#O2OCRMSFA\">O2O\u306bCRM\/SFA\u3092\u6d3b\u7528\u3057\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"O2O\">O2O\u3068\u306f\uff1f\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u5b9f\u5e97\u8217\uff08\u30aa\u30d5\u30e9\u30a4\u30f3\uff09\u3078\u306e\u9867\u5ba2\u8a98\u5c0e<\/span><\/h2>\n\n\n\n<p>O2O\u306f\u300c\u30aa\u30f3\u30e9\u30a4\u30f3to\u30aa\u30d5\u30e9\u30a4\u30f3\u300d\u306e\u7565\u3067\u3001Web\u30b5\u30a4\u30c8\u3084Web\u5e83\u544a\u3001SNS\u3068\u3044\u3063\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u60c5\u5831\u767a\u4fe1\u3092\u884c\u3044\u3001\u5e97\u8217\u3092\u610f\u5473\u3059\u308b\u300c\u30aa\u30d5\u30e9\u30a4\u30f3\u300d\u3078\u3068\u9867\u5ba2\u3092\u8a98\u5c0e\u3059\u308b\u65bd\u7b56\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u304cWeb\u4e0a\u3067\u60c5\u5831\u53ce\u96c6\u3092\u884c\u3063\u3066\u304b\u3089\u8cfc\u8cb7\u306b\u3064\u306a\u304c\u308b\u6d41\u308c\u306f\u3001\u3054\u304f\u4e00\u822c\u7684\u306a\u3082\u306e\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u305d\u308c\u306b\u3068\u3082\u306a\u3044\u3001\u5b9f\u5e97\u8217\u306e\u5834\u5408\u3082\u3001Web\u4e0a\u3067\u6226\u7565\u7684\u306b\u60c5\u5831\u767a\u4fe1\u3092\u884c\u3046\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u6765\u5e97\u306e\u52d5\u6a5f\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3092\u52b9\u679c\u7684\u306b\u5e97\u8217\u3078\u3068\u8a98\u5c0e\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306e\u9055\u3044<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/03\/catch_img_3863_17970_01.png\" alt=\"O2O\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306e\u9055\u3044\" class=\"wp-image-18017\" width=\"588\" height=\"480\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/03\/catch_img_3863_17970_01.png 1176w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/03\/catch_img_3863_17970_01-300x245.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/03\/catch_img_3863_17970_01-1140x931.png 1140w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/03\/catch_img_3863_17970_01-768x627.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/03\/catch_img_3863_17970_01-221x180.png 221w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/figure><\/div>\n\n\n\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u300c\u30aa\u30e0\u30cb\uff08omni\uff09\u300d\u306f\u300c\u3059\u3079\u3066\u306e\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u554f\u308f\u305a\u306b\u3001\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u4e00\u8cab\u3057\u305f\u8cfc\u8cb7\u4f53\u9a13\u306e\u63d0\u4f9b\u3092\u76ee\u6307\u3059\u65bd\u7b56\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u65bd\u7b56\u306e\u4e00\u4f8b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>EC\u30b5\u30a4\u30c8\u3068\u5b9f\u5e97\u8217\u3067\u5546\u54c1\u4fa1\u683c\u3092\u540c\u3058\u306b\u3059\u308b<\/li><li>EC\u30b5\u30a4\u30c8\u3067\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3092\u5b9f\u5e97\u8217\u3067\u53d7\u3051\u53d6\u308b<\/li><li>EC\u30b5\u30a4\u30c8\u3067\u3082\u5b9f\u5e97\u8217\u3067\u3082\u540c\u3058\u3088\u3046\u306b\u30dd\u30a4\u30f3\u30c8\u304c\u8caf\u307e\u308b<\/li><\/ul>\n\n\n\n<p>\u8cfc\u8cb7\u4f53\u9a13\u306b\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u306a\u304f\u5546\u54c1\u3092\u8cfc\u5165\u3067\u304d\u3001\u6e80\u8db3\u5ea6\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>O2O\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u5927\u304d\u306a\u9055\u3044\u306f\u3001\u65bd\u7b56\u306e\u76ee\u7684\u3067\u3059\u3002O2O\u306f\u65b0\u898f\u9867\u5ba2\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3092\u4e3b\u306a\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u306e\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30d5\u30a1\u30f3\u5316\u3084\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u3066\u5229\u4fbf\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>O2O\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3092\u3046\u307e\u304f\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304b\u3089\u65e2\u5b58\u9867\u5ba2\u306e\u56f2\u3044\u8fbc\u307f\u307e\u3067\u306e\u6d41\u308c\u304c\u5b8c\u6210\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306f\u8ca9\u58f2\u30b7\u30b9\u30c6\u30e0\u306e\u5237\u65b0\u306a\u3069\u5927\u304c\u304b\u308a\u306a\u65bd\u7b56\u306b\u306a\u308b\u305f\u3081\u3001\u4e2d\u9577\u671f\u7684\u306a\u8a08\u753b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"\/eigyo-labo\/omnichannel-14440\" target=\"_blank\" rel=\"noreferrer noopener\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u3084\u6226\u7565\u30fb\u5404\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">OMO\u3068\u306e\u9055\u3044<\/h3>\n\n\n\n<p>OMO\u306f\u3001\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u878d\u5408\u300d\u3092\u610f\u5473\u3059\u308b\u8a00\u8449\u3067\u3059\u3002<\/p>\n\n\n\n<p>O2O\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u3068\u9867\u5ba2\u3092\u8a98\u5c0e\u3059\u308b\u65bd\u7b56\u306a\u306e\u306b\u5bfe\u3057\u3066\u3001OMO\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u533a\u5225\u305b\u305a\u306b\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u4f53\u9a13\uff08UX\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u65bd\u7b56\u3067\u3042\u308b\u70b9\u304c\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u5e97\u8217\u3067\u306e\u8cfc\u5165\u5c65\u6b74\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u30c7\u30fc\u30bf\u5316\u3057\u3001\u9867\u5ba2\u3068\u306e\u3042\u3089\u3086\u308b\u63a5\u70b9\u3067\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002\u305d\u306e\u70b9\u306b\u304a\u3044\u3066\u306f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306b\u8fd1\u3044\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306f\u3001\u300c\u30c1\u30e3\u30cd\u30eb\u306e\u6700\u9069\u5316\u300d\u3068\u3044\u3046\u4f01\u696d\u8996\u70b9\u304c\u5f37\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>OMO\u306f\u9867\u5ba2\u8996\u70b9\u3067\u300c\u8cfc\u8cb7\u4f53\u9a13\u306e\u6700\u9069\u5316\u300d\u3092\u76ee\u6307\u3059\u305f\u3081\u306e\u65bd\u7b56\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"O2O-2\">O2O\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u7406\u7531\u306f\uff1f<\/span><\/h2>\n\n\n\n<p>O2O\u306f\u6bd4\u8f03\u7684\u65b0\u3057\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u304c\u3001\u306a\u305c\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3067\u306f\u3001O2O\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u80cc\u666f\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-heading\">\u5b9f\u5e97\u8217\u3067\u306e\u8cfc\u8cb7\u4f53\u9a13\u306e\u518d\u8a55\u4fa1<\/h3>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8cfc\u8cb7\u4f53\u9a13\u304c\u4e00\u822c\u7684\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u4e00\u65b9\u3067\u3001\u5b9f\u5e97\u8217\u3067\u306e\u8cfc\u8cb7\u4f53\u9a13\u304c\u518d\u8a55\u4fa1\u3055\u308c\u308b\u52d5\u304d\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5546\u54c1\u3092\u5b9f\u969b\u306b\u624b\u306b\u53d6\u308b<\/li><li>\u8a66\u7740\u3084\u8a66\u7528<\/li><li>\u5e97\u54e1\u304b\u3089\u76f4\u63a5\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u53d7\u3051\u308b<\/li><li>\u5e97\u306e\u96f0\u56f2\u6c17\u3092\u5b9f\u611f\u3059\u308b<\/li><\/ul>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u5b9f\u5e97\u8217\u306a\u3089\u3067\u306f\u306e\u4f53\u9a13\u3092\u6c42\u3081\u308b\u6d88\u8cbb\u8005\u304c\u3044\u308b\u3053\u3068\u306b\u52a0\u3048\u3066\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u60c5\u5831\u53ce\u96c6\u3092\u884c\u3063\u305f\u3042\u3068\u306b\u5b9f\u5e97\u8217\u3078\u51fa\u5411\u304f\u6d41\u308c\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>O2O\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u306e\u5c0e\u7dda\u3092\u3046\u307e\u304f\u4f5c\u308b\u3053\u3068\u304c\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u3068\u8a8d\u8b58\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u306f\u5927\u304d\u306a\u5909\u5316\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"O2O-3\">O2O\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56<\/span><\/h2>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001O2O\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b5\u30a4\u30c8\u904b\u55b6<\/h3>\n\n\n\n<p>EC\u30b5\u30a4\u30c8\u3084\u30b7\u30e7\u30c3\u30d7\u306e\u516c\u5f0f\u30b5\u30a4\u30c8\u306e\u904b\u55b6\u306f\u3001O2O\u306e\u8ef8\u3068\u306a\u308b\u65bd\u7b56\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u516c\u5f0f\u30b5\u30a4\u30c8\u3092\u4e2d\u5fc3\u3068\u3057\u3066\u3001SNS\u3078\u306e\u30ea\u30f3\u30af\u3084\u30af\u30fc\u30dd\u30f3\u306e\u914d\u5e03\u306a\u3069\u306e\u5c0e\u7dda\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002EC\u30b5\u30a4\u30c8\u306e\u69cb\u7bc9\u307e\u3067\u624b\u304c\u56de\u3089\u306a\u3044\u5834\u5408\u306f\u3001\u307e\u305a\u516c\u5f0f\u30b5\u30a4\u30c8\u3092\u7acb\u3061\u4e0a\u3052\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u5fc5\u8981\u306b\u306a\u3063\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u516c\u5f0f\u30b5\u30a4\u30c8\u306bEC\u30b5\u30a4\u30c8\u306e\u6a5f\u80fd\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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