{"id":18041,"date":"2024-03-30T06:14:09","date_gmt":"2024-03-30T06:14:09","guid":{"rendered":"https:\/\/www.e-sales.jp\/eigyo-labo\/?p=18041"},"modified":"2025-11-25T18:03:16","modified_gmt":"2025-11-25T09:03:16","slug":"rfm","status":"publish","type":"post","link":"https:\/\/www.e-sales.jp\/eigyo-labo\/rfm-18041","title":{"rendered":"RFM\u5206\u6790\u3068\u306f\uff1f\u9867\u5ba2\u5206\u6790\u3092\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u57fa\u672c\u7684\u306a\u65b9\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac"},"content":{"rendered":"\n<p>RFM\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3092\u3082\u3068\u306b\u9867\u5ba2\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u300c\u6700\u7d42\u8cfc\u5165\u65e5\u300d\u300c\u8cfc\u5165\u983b\u5ea6\u300d\u300c\u8cfc\u5165\u91d1\u984d\u300d\u306e\uff13\u3064\u306e\u6307\u6a19\u3067\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5206\u3051\u305f\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3057\u3066\u3001\u30b0\u30eb\u30fc\u30d7\u306e\u6027\u8cea\u306b\u5fdc\u3058\u305f\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001RFM\u5206\u6790\u306e\u76ee\u7684\u3084\u30e1\u30ea\u30c3\u30c8\u306b\u52a0\u3048\u3001\u57fa\u672c\u7684\u306a\u5206\u6790\u65b9\u6cd5\u3068\u6ce8\u610f\u70b9\u3001\u6d3b\u7528\u65b9\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_esm_reform.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/06\/sb_bnr_esm_reform_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u3053\u306e\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4<\/p><ul class=\"toc_list\"><li><a href=\"#RFM\">RFM\u5206\u6790\u3068\u306f<\/a><\/li><li><a href=\"#RFM-2\">RFM\u5206\u6790\u3092\u884c\u3046\uff13\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#RFM-3\">RFM\u5206\u6790\u306e\u624b\u9806<\/a><\/li><li><a href=\"#RFM-4\">RFM\u5206\u6790\u306e\u304a\u3059\u3059\u3081\u306e\u6d3b\u7528\u65b9\u6cd5\u30fb\u4e8b\u4f8b<\/a><\/li><li><a href=\"#RFM-5\">RFM\u5206\u6790\u306e\u6ce8\u610f\u70b9<\/a><\/li><li><a href=\"#RFM-6\">\u307e\u3068\u3081\uff5cRFM\u5206\u6790\u3067\u9867\u5ba2\u5206\u6790\u3092\u3057\u3066\u6700\u9069\u306a\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"RFM\">RFM\u5206\u6790\u3068\u306f<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"787\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/2405701_m-1140x787.jpg\" alt=\"RFM\u5206\u6790\u3068\u306f\uff1f\u9867\u5ba2\u5206\u6790\u3092\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u57fa\u672c\u7684\u306a\u65b9\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac_RFM\u5206\u6790\u3068\u306f\" class=\"wp-image-15438\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/2405701_m-1140x787.jpg 1140w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/2405701_m-300x207.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/2405701_m-768x530.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/2405701_m-1536x1061.jpg 1536w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/2405701_m-261x180.jpg 261w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2017\/06\/2405701_m.jpg 1920w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n\n\n\n<p>RFM\u5206\u6790\u306f\u3001\u300c\u6700\u7d42\u8cfc\u5165\u65e5\uff08Recency\uff09\u300d\u3001\u300c\u8cfc\u5165\u983b\u5ea6\uff08Frequency\uff09\u300d\u3001\u300c\u8cfc\u5165\u91d1\u984d\uff08Monetary\uff09\u300d\u306e\uff13\u3064\u306e\u6307\u6a19\u3067\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3092\u3059\u308b\u5206\u6790\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u306e\u6307\u6a19\u306e\u82f1\u8a9e\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066RFM\u5206\u6790\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">RFM\u5206\u6790\u306e\uff13\u3064\u306e\u6307\u6a19<\/h3>\n\n\n\n<p>\uff13\u3064\u306e\u6307\u6a19\u306e\u5b9a\u7fa9\u306f\u3001\u305d\u308c\u305e\u308c\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6700\u7d42\u8cfc\u5165\u65e5\uff08Recency\uff09\uff1a\u6700\u5f8c\u306b\u8cfc\u5165\u3057\u305f\u65e5<\/li><li>\u8cfc\u5165\u983b\u5ea6\uff08Frequency\uff09\uff1a\u4e00\u5b9a\u671f\u9593\u306b\u4f55\u56de\u8cfc\u5165\u3057\u305f\u304b<\/li><li>\u8cfc\u5165\u91d1\u984d\uff08Monetary\uff09\uff1a\u8cfc\u5165\u91d1\u984d\u306e\u5408\u8a08\u5024<\/li><\/ul>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u306f\u3001\u6700\u7d42\u8cfc\u5165\u65e5\u304c\u8fd1\u304f\u3001\u8cfc\u5165\u983b\u5ea6\u304c\u9ad8\u304f\u3001\u8cfc\u5165\u91d1\u984d\u304c\u5927\u304d\u306a\u9867\u5ba2\u307b\u3069\u512a\u826f\u9867\u5ba2\u3068\u5224\u65ad\u3057\u307e\u3059\u3002\u3069\u306e\u7a0b\u5ea6\u306e\u983b\u5ea6\u3084\u91d1\u984d\u3092\u9ad8\u3044\u8a55\u4fa1\u3068\u3059\u3079\u304d\u304b\u306f\u3001\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u4ed6\u306e\u9867\u5ba2\u306e\u6570\u5024\u306b\u3088\u3063\u3066\u3082\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">RFM\u5206\u6790\u306e\u76ee\u7684<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u306e\u76ee\u7684\u306f\u3001\u9867\u5ba2\u306b\u5fdc\u3058\u305f\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5b9f\u65bd\u3067\u3059\u3002<\/p>\n\n\n\n<p>RFM\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u4f55\u5ea6\u3082\u30ea\u30d4\u30fc\u30c8\u3057\u3066\u3044\u308b\u3001\u3057\u3070\u3089\u304f\u4f7f\u3063\u3066\u3044\u306a\u3044\u3001\u306a\u3069\u3001\u9867\u5ba2\u306e\u72b6\u6cc1\u304c\u53ef\u8996\u5316\u3055\u308c\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u4f3c\u305f\u72b6\u6cc1\u3092\u6301\u3064\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u65bd\u7b56\u3092\u4f7f\u3044\u5206\u3051\u308b\u6e96\u5099\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5206\u6790\u306b\u3088\u3063\u3066\u3088\u308a\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3084\u8ab2\u984c\u306e\u3042\u308b\u30b0\u30eb\u30fc\u30d7\u3082\u308f\u304b\u308b\u305f\u3081\u3001\u65bd\u7b56\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u306e\u4e88\u7b97\u3092\u3001\u3088\u308a\u91cd\u8981\u3068\u5224\u65ad\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u306b\u91cd\u70b9\u7684\u306b\u5b9f\u65bd\u3057\u305f\u308a\u3001\u5272\u308a\u632f\u3063\u305f\u308a\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/analysis-1313\" target=\"_blank\" rel=\"noreferrer noopener\">\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f10\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u5206\u6790\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u3092\u89e3\u8aac<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"RFM-2\">RFM\u5206\u6790\u3092\u884c\u3046\uff13\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n\n\n\n<p>RFM\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u3092\u5206\u6790\u3092\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u6b21\u306e\uff13\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9867\u5ba2\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u3067\u304d\u308b<\/li><li>\u8a73\u7d30\u306a\u9867\u5ba2\u60c5\u5831\u304c\u5fc5\u8981\u306a\u3044<\/li><li>PDCA\u304c\u56de\u308a\u3084\u3059\u304f\u306a\u308b<\/li><\/ul>\n\n\n\n<p>\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u3067\u304d\u308b<\/h3>\n\n\n\n<p>\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u306b\u3088\u3063\u3066\u3001\u3088\u308a\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u65bd\u7b56\u3092\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u4f55\u5ea6\u3082\u5229\u7528\u3092\u3057\u3066\u3044\u308b\u512a\u826f\u9867\u5ba2\u306b\u306f\u3001\u512a\u826f\u9867\u5ba2\u3060\u3051\u3078\u306e\u7279\u5178\u3092\u4ed8\u4e0e\u3057\u3066\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3092\u9ad8\u3081\u305f\u308a\u3001\u3057\u3070\u3089\u304f\u5229\u7528\u304c\u306a\u3044\u96e2\u53cd\u9867\u5ba2\u306b\u306f\u3001\u3042\u3089\u305f\u3081\u3066\u5229\u7528\u3092\u518d\u958b\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u30af\u30fc\u30dd\u30f3\u3092\u914d\u308b\u306a\u3069\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u5404\u9867\u5ba2\u5c64\u304c\u5b58\u5728\u3059\u308b\u30d0\u30e9\u30f3\u30b9\u3084\u58f2\u4e0a\u3078\u306e\u8ca2\u732e\u5ea6\u304b\u3089\u3001\u5168\u4f53\u7684\u306b\u6ce8\u529b\u3059\u3079\u304d\u30b0\u30eb\u30fc\u30d7\u3068\u65bd\u7b56\u3082\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u96e2\u53cd\u9867\u5ba2\u6570\u306e\u6bd4\u7387\u306e\u9ad8\u3055\u304c\u8ab2\u984c\u3067\u3042\u308c\u3070\u3001\u96e2\u53cd\u3057\u306a\u3044\u3088\u3046\u306b\u4e00\u822c\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u96e2\u53cd\u9632\u6b62\u306e\u65bd\u7b56\u3092\u884c\u3046\u3068\u3068\u3082\u306b\u3001\u5229\u7528\u518d\u958b\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5f37\u3081\u308b\u3001\u306a\u3069\u306e\u5bfe\u5fdc\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8a73\u7d30\u306a\u9867\u5ba2\u60c5\u5831\u304c\u5fc5\u8981\u306a\u3044<\/h3>\n\n\n\n<p>\u9867\u5ba2\u306e\u5c5e\u6027\u60c5\u5831\u304c\u306a\u304f\u3066\u3082\u3001\u8cfc\u8cb7\u5c65\u6b74\u3084\u5951\u7d04\u60c5\u5831\u304c\u3042\u308c\u3070RFM\u5206\u6790\u306f\u5b9f\u65bd\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u8a73\u7d30\u306a\u9867\u5ba2\u60c5\u5831\u3092\u53d6\u5f97\u3057\u306b\u304f\u3044\u5e97\u8217\u30d3\u30b8\u30cd\u30b9\u3084\u5c0f\u58f2\u696d\u3067\u3082\u3001\u9867\u5ba2\u5206\u6790\u306b\u3082\u3068\u3065\u3044\u305f\u65bd\u7b56\u3092\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u5206\u6790\u3092\u9032\u3081\u308b\u624b\u304c\u304b\u308a\u304c\u306a\u3044\u5834\u5408\u306e\u6700\u521d\u306e\u65b9\u6cd5\u3068\u3057\u3066\u3001\u6709\u52b9\u306a\u5206\u6790\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PDCA\u304c\u56de\u308a\u3084\u3059\u304f\u306a\u308b<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u306b\u3088\u3063\u3066\u5b9f\u65bd\u3057\u305f\u65bd\u7b56\u306f\u3001\u7d50\u679c\u3092\u4eee\u8aac\u306b\u7167\u3089\u3057\u3066\u6539\u5584\u3067\u304d\u308b\u305f\u3081\u3001PDCA\u304c\u56de\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3066\u65bd\u7b56\u3092\u7acb\u3066\u308b\u969b\u306b\u306f\u3001\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u9867\u5ba2\u306e\u7279\u5fb4\u3092\u8003\u3048\u3001\u305d\u306e\u7279\u5fb4\u3092\u6d3b\u304b\u3057\u3066\u72b6\u6cc1\u3092\u826f\u304f\u3059\u308b\u305f\u3081\u306e\u6253\u3061\u624b\u3092\u8003\u3048\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65bd\u7b56\u306e\u7acb\u6848\u6642\u306b\u4eee\u8aac\u3092\u7acb\u3066\u308b\u3068\u3001\u7d50\u679c\u306b\u5bfe\u3057\u3066\u4eee\u8aac\u304c\u5408\u3063\u3066\u3044\u305f\u304b\u3069\u3046\u304b\u304c\u691c\u8a0e\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u7d50\u679c\u304c\u5408\u3063\u3066\u3044\u308c\u3070\u4eee\u8aac\u3092\u524d\u63d0\u306b\u3057\u3066\u6b21\u306e\u624b\u3092\u8003\u3048\u308c\u3070\u3088\u3044\u3067\u3059\u3057\u3001\u7d50\u679c\u304c\u60f3\u5b9a\u3068\u7570\u306a\u3063\u3066\u3044\u308c\u3070\u3001\u5225\u306e\u4eee\u8aac\u3092\u7acb\u3066\u3066\u6b21\u306e\u624b\u3092\u8003\u6848\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u7e70\u308a\u8fd4\u3057\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u5206\u6790\u304c\u9032\u307f\u3001\u6210\u679c\u3082\u9ad8\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"RFM-3\">RFM\u5206\u6790\u306e\u624b\u9806<\/span><\/h2>\n\n\n\n<p>RFM\u5206\u6790\u3092\u884c\u3046\u624b\u9806\u306f\u3001\u6b21\u306e1\u301c5\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u76ee\u7684\u306e\u8a2d\u5b9a<\/li><li>\u30c7\u30fc\u30bf\u306e\u53ce\u96c6<\/li><li>\u30c7\u30fc\u30bf\u306e\u5206\u6790<\/li><li>\u9867\u5ba2\u306e\u5206\u985e<\/li><li>\u65bd\u7b56\u306e\u7acb\u6848\u30fb\u5b9f\u884c<\/li><\/ol>\n\n\n\n<p>\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u76ee\u7684\u306e\u8a2d\u5b9a<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u306e\u76ee\u7684\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u8ab2\u984c\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u4eee\u8aac\u3092\u7acb\u3066\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u300c\u58f2\u4e0a\u5411\u4e0a\u306e\u9375\u3068\u306a\u308b\u9867\u5ba2\u5c64\u304c\u3069\u3053\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u8ab2\u984c\u304c\u3042\u308c\u3070\u3001\u300c\u81ea\u793e\u306e\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u306e\u306f\u5927\u53e3\u306e\u5229\u7528\u9867\u5ba2\u3067\u3042\u308a\u3001\u5927\u53e3\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u58f2\u4e0a\u5411\u4e0a\u306e\u9375\u3067\u3042\u308b\u300d\u3068\u3044\u3063\u305f\u4eee\u8aac\u3092\u7acb\u3066\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u5834\u5408\u3001\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u304c\u5927\u53e3\u9867\u5ba2\u3067\u3001\u305d\u3053\u306b\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u52b9\u304f\u306e\u304b\u306e\u5206\u6790\u3092RFM\u5206\u6790\u306e\u76ee\u7684\u3068\u3057\u3066\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u76ee\u7684\u306e\u8a2d\u5b9a\u306b\u3088\u308a\u3001\u5206\u6790\u306e\u65b9\u91dd\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u30c7\u30fc\u30bf\u306e\u53ce\u96c6<\/h3>\n\n\n\n<p>\uff13\u3064\u306e\u6307\u6a19\u306e\u300c\u6700\u7d42\u8cfc\u5165\u65e5\u300d\u300c\u8cfc\u5165\u983b\u5ea6\u300d\u300c\u8cfc\u5165\u91d1\u984d\u300d\u304c\u5206\u6790\u306e\u5143\u3067\u3059\u3002\u3053\u308c\u3092\u9867\u5ba2\u5225\u306b\u6e2c\u5b9a\u3067\u304d\u308c\u3070\u3001RFM\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u8cfc\u5165\u30fb\u5951\u7d04\u30c7\u30fc\u30bf\u3068\u3057\u3066\u3001POS\u30ec\u30b8\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u308a\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u5951\u7d04\u5c65\u6b74\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u306b\u3001\u9867\u5ba2\u3092\u500b\u5225\u306b\u5224\u5225\u3067\u304d\u308b\u9867\u5ba2ID\u306a\u3069\u304c\u4ed8\u968f\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u6700\u4f4e\u9650\u306e\u6761\u4ef6\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u8cfc\u5165\u30c7\u30fc\u30bf\u306b\u5546\u54c1\u540d\u304c\u4ed8\u968f\u3057\u3066\u3044\u305f\u308a\u3001\u9867\u5ba2ID\u306b\u9867\u5ba2\u306e\u4f01\u696d\u60c5\u5831\u3084\u30a8\u30ea\u30a2\u306a\u3069\u306e\u60c5\u5831\u304c\u3072\u3082\u3065\u3051\u3089\u308c\u308c\u3070\u3001\u8a73\u7d30\u306a\u5206\u6790\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>SFA\u3084CRM\u3092\u5c0e\u5165\u3057\u3066\u3044\u308c\u3070\u3001\u30c7\u30fc\u30bf\u306e\u7528\u610f\u304c\u7c21\u5358\u306b\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_excel_crm_sfa_dl.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/02\/sb_bnr_excelxcrmsfa_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. 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class=\"wp-image-18043\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/03\/image2-2.png 912w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/03\/image2-2-300x181.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/03\/image2-2-768x464.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/03\/image2-2-298x180.png 298w\" sizes=\"(max-width: 912px) 100vw, 912px\" \/><\/figure>\n\n\n\n<p>\u3053\u306e\u30b0\u30e9\u30d5\u304b\u3089\u3001\u305f\u3068\u3048\u3070\u8cfc\u5165\u983b\u5ea6\u306e\u5834\u5408\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6700\u3082\u591a\u304f\u8cfc\u5165\u3057\u3066\u3044\u308b\u9867\u5ba2\u304c\u3069\u306e\u304f\u3089\u3044\u3044\u3066\u3001\u305d\u306e\u983b\u5ea6\u304c\u6307\u5b9a\u3057\u305f\u671f\u9593\u3067\u4f55\u56de\u304f\u3089\u3044\u306a\u306e\u304b\u3001\u5b9f\u969b\u306e\u30a4\u30e1\u30fc\u30b8\u304c\u3082\u3066\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3092\uff13\u3064\u306e\u6307\u6a19\u305d\u308c\u305e\u308c\u3067\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u3084\u5951\u7d04\u306e\u50be\u5411\u304c\u304a\u304a\u3088\u305d\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. 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class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"551\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/03\/image1-2.png\" alt=\"\" class=\"wp-image-18042\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/03\/image1-2.png 912w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/03\/image1-2-300x181.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/03\/image1-2-768x464.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/03\/image1-2-298x180.png 298w\" sizes=\"(max-width: 912px) 100vw, 912px\" \/><\/figure>\n\n\n\n<p>\u30e9\u30f3\u30af\u306e\u5883\u76ee\u3068\u30b9\u30b3\u30a2\u3092\u6c7a\u3081\u305f\u3089\u3001\uff13\u6bb5\u968e\u3054\u3068\u306b\u70b9\u6570\u3092\u5272\u308a\u632f\u308a\u3001\u70b9\u6570\u306b\u3088\u3063\u3066\u3069\u306e\u5206\u985e\u306b\u5206\u3051\u308b\u304b\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e9\u30f3\u30af\u3092\u3044\u304f\u3064\u306b\u5206\u3051\u308b\u304b\u306f\u7279\u306b\u6c7a\u307e\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u540c\u3058\u7279\u5fb4\u3092\u6301\u3064\u3068\u601d\u308f\u308c\u308b\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5fdc\u3058\u3066\uff13\u3064\u306e\u6307\u6a19\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3042\u307e\u308a\u306b\u591a\u304f\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u308b\u3068\u65bd\u7b56\u304c\u5b9f\u65bd\u3057\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3057\u3001\u304b\u3048\u3063\u3066\u5883\u754c\u304c\u66d6\u6627\u306b\u306a\u308a\u307e\u3059\u3002\u591a\u304f\u3066\u3082\uff15\u3064\u7a0b\u5ea6\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u3057\u3001\u300c\u512a\u826f\u9867\u5ba2\u300d\u300c\u4e00\u822c\u9867\u5ba2\u300d\u300c\u96e2\u53cd\u9867\u5ba2\u300d\u306a\u3069\u306b\u5272\u308a\u5f53\u3066\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u65bd\u7b56\u306e\u7acb\u6848\u30fb\u5b9f\u884c<\/h3>\n\n\n\n<p>\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u305f\u3089\u3001\u4eee\u8aac\u306b\u3082\u3068\u3065\u3044\u3066\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u65bd\u7b56\u3092\u7acb\u6848\u3057\u3001\u5b9f\u884c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u884c\u3057\u305f\u5f8c\u306f\u518d\u5ea6\u3001RFM\u5206\u6790\u3092\u884c\u3044\u3001\u9867\u5ba2\u304c\u6240\u5c5e\u3059\u308b\u30b0\u30eb\u30fc\u30d7\u306b\u5909\u5316\u304c\u3042\u3063\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u30b0\u30eb\u30fc\u30d7\u5168\u4f53\u3060\u3051\u3067\u306a\u304f\u9867\u5ba2\u5358\u4f4d\u3067\u5909\u5316\u3092\u89b3\u6e2c\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u304a\u304f\u3068\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u691c\u8a3c\u3068\u6539\u5584\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7d50\u679c\u304c\u51fa\u305f\u3089\u3001\u4eee\u8aac\u306b\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u8003\u3048\u3001\u7d50\u679c\u304c\u5f53\u305f\u3063\u3066\u3044\u308c\u3070\u4eee\u8aac\u306b\u6cbf\u3063\u3066\u6b21\u306e\u624b\u3092\u8003\u3048\u307e\u3059\u3002\u9006\u306b\u3001\u7d50\u679c\u304c\u4eee\u8aac\u306b\u305d\u3050\u308f\u306a\u3044\u5834\u5408\u306f\u3001\u65bd\u7b56\u3092\u4fee\u6b63\u3057\u3066\u518d\u5ea6\u78ba\u8a8d\u3059\u308b\u304b\u3001\u4eee\u8aac\u3092\u4fee\u6b63\u3057\u3066\u5225\u306e\u65b9\u6cd5\u3092\u8003\u3048\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"RFM-4\">RFM\u5206\u6790\u306e\u304a\u3059\u3059\u3081\u306e\u6d3b\u7528\u65b9\u6cd5\u30fb\u4e8b\u4f8b<\/span><\/h2>\n\n\n\n<p>RFM\u5206\u6790\u306b\u3088\u3063\u3066\u9867\u5ba2\u3092\u5206\u985e\u3067\u304d\u305f\u3089\u3001\u305d\u306e\u7279\u6027\u3092\u8e0f\u307e\u3048\u3066\u58f2\u308a\u4e0a\u3052\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u65bd\u7b56\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u512a\u826f\u9867\u5ba2\u3078\u306e\u65bd\u7b56<\/h3>\n\n\n\n<p>\u512a\u826f\u9867\u5ba2\u306b\u306f\u3001\u3088\u308a\u81ea\u793e\u3092\u597d\u304d\u306b\u306a\u3063\u3066\u3082\u3089\u3044\u3001\u4ed6\u793e\u306b\u76ee\u79fb\u308a\u3059\u308b\u3053\u3068\u306e\u306a\u3044\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u306a\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u512a\u826f\u9867\u5ba2\u9650\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u62db\u5f85\u3057\u305f\u308a\u3001\u7279\u5225\u306a\u5272\u5f15\u3084\u9650\u5b9a\u30aa\u30d5\u30a1\u30fc\u3001\u4f53\u9a13\u30a4\u30d9\u30f3\u30c8\u3084\u4ea4\u6d41\u4f1a\u306e\u958b\u50ac\u306a\u3069\u3001\u300c\u7279\u5225\u611f\u300d\u3092\u611f\u3058\u3066\u3082\u3089\u3048\u308b\u65bd\u7b56\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ed6\u306b\u3082VIP\u9867\u5ba2\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u8a2d\u5b9a\u3084\u3001VIP\u9867\u5ba2\u9650\u5b9a\u3068\u3046\u305f\u3063\u3066\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u3092\u5b9f\u65bd\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u306f\u81ea\u793e\u306e\u5546\u54c1\u3092\u3088\u308a\u7406\u89e3\u3057\u4f7f\u3063\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308b\u305f\u3081\u3001\u5f97\u3089\u308c\u305f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u5546\u54c1\u3084\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u751f\u304b\u3059\u3053\u3068\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e00\u822c\u9867\u5ba2\u3078\u306e\u65bd\u7b56<\/h3>\n\n\n\n<p>\u4e00\u822c\u5ba2\u306b\u3082\u3055\u307e\u3056\u307e\u306a\u30e9\u30f3\u30af\u304c\u5b58\u5728\u3057\u307e\u3059\u304c\u3001\u307e\u305a\u306f\u3088\u308a\u8208\u5473\u3092\u5f15\u3044\u305f\u308a\u5229\u7528\u3092\u5f15\u304d\u51fa\u3057\u3066\u3001\u512a\u826f\u9867\u5ba2\u306b\u306a\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>RFM\u306e\u3069\u306e\u8981\u7d20\u3092\u5411\u4e0a\u3055\u305b\u308b\u304b\u3092\u691c\u8a0e\u3057\u3001\u305f\u3068\u3048\u3070\u3001\u8cfc\u5165\u983b\u5ea6\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u512a\u826f\u9867\u5ba2\u3092\u5897\u3084\u3059\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308b\u3068\u3044\u3046\u4eee\u8aac\u304c\u7acb\u3066\u3089\u308c\u305f\u3089\u3001\u671f\u9593\u9650\u5b9a\u306e\u30af\u30fc\u30dd\u30f3\u3092\u767a\u884c\u3059\u308b\u306a\u3069\u306e\u65bd\u7b56\u304c\u3042\u308a\u5f97\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e1\u30eb\u30de\u30ac\u3084\u30a4\u30d9\u30f3\u30c8\u306e\u6848\u5185\u3092\u901a\u3058\u3066\u81ea\u793e\u3084\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u4f1d\u3048\u3001\u95a2\u5fc3\u3092\u9ad8\u3081\u3066\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-heading\"><span id=\"RFM-5\">RFM\u5206\u6790\u306e\u6ce8\u610f\u70b9<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"851\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2018\/11\/27757615_m-1140x851.jpg\" alt=\"RFM\u5206\u6790\u3068\u306f\uff1f\u9867\u5ba2\u5206\u6790\u3092\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u57fa\u672c\u7684\u306a\u65b9\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac_RFM\u5206\u6790\u306e\u6ce8\u610f\u70b9\" class=\"wp-image-15300\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2018\/11\/27757615_m-1140x851.jpg 1140w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2018\/11\/27757615_m-300x224.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2018\/11\/27757615_m-768x573.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2018\/11\/27757615_m-1536x1146.jpg 1536w, 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