{"id":18546,"date":"2024-04-23T06:47:35","date_gmt":"2024-04-23T06:47:35","guid":{"rendered":"https:\/\/www.e-sales.jp\/eigyo-labo\/?p=18546"},"modified":"2026-03-06T18:23:35","modified_gmt":"2026-03-06T09:23:35","slug":"stp","status":"publish","type":"post","link":"https:\/\/www.e-sales.jp\/eigyo-labo\/stp-18546","title":{"rendered":"STP\u5206\u6790\u3068\u306f\uff1f\u3084\u308a\u65b9\u3084\u6ce8\u610f\u70b9\u3001\u6d3b\u7528\u4e8b\u4f8b\u3092\u89e3\u8aac\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3011"},"content":{"rendered":"\n<p>\u9867\u5ba2\u7372\u5f97\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u5834\u5408\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u65bd\u7b56\u3092\u898b\u76f4\u3059\u3068\u304d\u306b\u304a\u3059\u3059\u3081\u306e\u624b\u6cd5\u304c\u300cSTP\u5206\u6790\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306fSTP\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001STP\u5206\u6790\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9\u3084\u6d3b\u7528\u4e8b\u4f8b\u307e\u3067\u89e3\u8aac\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u7af6\u4e89\u6fc0\u5316\u306b\u52dd\u3064\u305f\u3081\u306b\u306f\u65bd\u7b56\u3060\u3051\u3067\u306a\u304f\u7d44\u7e54\u4f5c\u308a\u3082\u5927\u5207\u3067\u3059\u3002\u4e0b\u8a18\u306e\u8cc7\u6599\u3067\u306f\u7af6\u4e89\u6fc0\u5316\u306b\u52dd\u3061\u629c\u304f\u7d44\u7e54\u4f5c\u308a\u306e\u30b3\u30c4\u3092\u307e\u3068\u3081\u3066\u3044\u308b\u305f\u3081\u3001\u8208\u5473\u304c\u3042\u308b\u65b9\u306f\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_sm_016.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/05\/sb_bnr_WP16_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u3053\u306e\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4<\/p><ul class=\"toc_list\"><li><a href=\"#STP\">STP\u5206\u6790\u3068\u306f<\/a><\/li><li><a href=\"#STP-2\">STP\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#STP-3\">STP\u5206\u6790\u306e\u3084\u308a\u65b9<\/a><\/li><li><a href=\"#STP-4\">STP\u5206\u6790\u306e\u6ce8\u610f\u70b9<\/a><\/li><li><a href=\"#STP-5\">STP\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u4e8b\u4f8b<\/a><\/li><li><a href=\"#STP-6\">STP\u5206\u6790\u3067\u7cbe\u5ea6\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"STP\">STP\u5206\u6790\u3068\u306f<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_01-1140x480.png\" alt=\"STP\u5206\u6790\" class=\"wp-image-18841\" width=\"570\" height=\"240\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_01-1140x480.png 1140w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_01-300x126.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_01-768x323.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_01-1536x647.png 1536w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_01-320x135.png 320w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_01.png 1929w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/figure><\/div>\n\n\n\n<p>STP\u5206\u6790\u3068\u306f\u300cSegmentation\u300d\u300cTargeting\u300d\u300cPositioning\u300d\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u5206\u6790\u624b\u6cd5\u3067\u3059\u30021969\u5e74\u306b\u7d4c\u55b6\u5b66\u8005\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\u304c\u8003\u6848\u3057\u307e\u3057\u305f\u3002S\u2192T\u2192P\u306e\u9806\u756a\u306b\u5206\u6790\u3059\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u306b\u5f79\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Segmentation<br>\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09<\/td><td>\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b<\/td><\/tr><tr><td>Targeting<br>\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09<\/td><td>\u7d30\u5206\u5316\u3057\u305f\u5e02\u5834\u306e\u3069\u3053\u3092\u72d9\u3046\u304b\u3092\u6c7a\u3081\u308b<br>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u62bd\u51fa\u3059\u308b<\/td><\/tr><tr><td>Positioning<br>\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09<\/td><td>\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u660e\u78ba\u306b\u3059\u308b<br>\u7af6\u5408\u3068\u5dee\u5225\u5316\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">STP\u5206\u6790\u306e\u76ee\u7684<\/h3>\n\n\n\n<p>STP\u5206\u6790\u306e\u76ee\u7684\u306f\u3001\u5927\u304d\u306a\u5e02\u5834\u306e\u4e2d\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u96c6\u56e3\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u304b\u3092\u6c7a\u3081\u308b\u3053\u3068\u3067\u3059\u3002\u81ea\u793e\u306e\u5f37\u307f\u30fb\u5f31\u307f\u3092\u660e\u78ba\u306b\u3057\u305f\u4e0a\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308c\u3070\u8cfc\u5165\u3057\u3066\u3082\u3089\u3048\u308b\u304b\u5ba2\u89b3\u7684\u306b\u8003\u3048\u308b\u305f\u3081\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"STP-2\">STP\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n\n\n\n<p>STP\u5206\u6790\u306b\u306f\uff14\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3067\u304d\u308b<\/h3>\n\n\n\n<p>STP\u5206\u6790\u3092\u884c\u3048\u3070\u300c\u9867\u5ba2\u306f\u3069\u306e\u3088\u3046\u306a\u30cb\u30fc\u30ba\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u300c\u9867\u5ba2\u306f\u3069\u306e\u7a0b\u5ea6\u3044\u308b\u306e\u304b\uff1f\u300d\u3092\u6574\u7406\u3067\u304d\u3001\u3069\u306e\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u304b\u6c7a\u3081\u3089\u308c\u307e\u3059\u3002\u7d50\u679c\u3001\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u3082\u884c\u3044\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u660e\u78ba\u306b\u3067\u304d\u308b<\/h3>\n\n\n\n<p>STP\u5206\u6790\u3092\u884c\u3048\u3070\u3001\u81ea\u793e\u306e\u512a\u4f4d\u6027\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u3079\u304d\u304b\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u304c\u7acb\u3066\u3084\u3059\u304f\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u5546\u54c1\u3084\u4ed6\u793e\u5546\u54c1\u3092\u8abf\u67fb\u3057\u305f\u4e0a\u3067\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u660e\u78ba\u306b\u3059\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6c7a\u88c1\u3092\u3082\u3089\u3046\u4e0a\u3067\u7d0d\u5f97\u3092\u5f97\u3089\u308c\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u3067\u5171\u901a\u8a8d\u8b58\u304c\u6301\u3066\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u6253\u3061\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ed6\u793e\u3068\u306e\u7af6\u5408\u3092\u56de\u907f\u3067\u304d\u308b<\/h3>\n\n\n\n<p>STP\u5206\u6790\u3092\u884c\u3048\u3070\u3001\u7af6\u5408\u6fc0\u5316\u3057\u3066\u3044\u308b\u5e02\u5834\u3092\u56de\u907f\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u81ea\u793e\u306e\u512a\u4f4d\u6027\u3092\u660e\u78ba\u306b\u3067\u304d\u308b\u305f\u3081\u3001\u7af6\u5408\u4ed6\u793e\u306b\u52dd\u3066\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002\u65e2\u306b\u30b7\u30a7\u30a2\u304c\u596a\u308f\u308c\u3066\u3044\u308b\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u5834\u5408\u3082\u3001\u4ed6\u793e\u3068\u306e\u9055\u3044\u3092\u8a34\u6c42\u3059\u308c\u3070\u3001\u65b0\u898f\u958b\u62d3\u306b\u3064\u306a\u3052\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u308b<\/h3>\n\n\n\n<p>\u9867\u5ba2\u3092\u7406\u89e3\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u304b\u3092\u6c7a\u3081\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u304b\u305b\u3070\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u65bd\u7b56\u304c\u6253\u3066\u307e\u3059\u3002\u9ad8\u3044\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u898b\u8fbc\u3081\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"STP-3\">STP\u5206\u6790\u306e\u3084\u308a\u65b9<\/span><\/h2>\n\n\n\n<p>\u6b21\u306b\u3001STP\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Segmentation\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_02.png\" alt=\"STP\u5206\u6790\" class=\"wp-image-18843\" width=\"302\" height=\"198\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_02.png 603w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_02-300x197.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_02-168x111.png 168w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_02-274x180.png 274w\" sizes=\"(max-width: 302px) 100vw, 302px\" \/><\/figure><\/div>\n\n\n\n<p>\u307e\u305a\u306f\u3001\u81ea\u793e\u304c\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u3069\u3046\u3044\u3063\u305f\u5c5e\u6027\u3067\u3001\u3069\u308c\u3050\u3089\u3044\u306e\u4eba\u6570\u3044\u308b\u306e\u304b\u3001\u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u3066\u8003\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>toC\u30d3\u30b8\u30cd\u30b9\u306f\u6d88\u8cbb\u8ca1\u5e02\u5834\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u306f\u751f\u7523\u8ca1\u5e02\u5834\u3067\u5e02\u5834\u7d30\u5206\u5316\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u6d88\u8cbb\u8ca1\u5e02\u5834\uff08toC\u30d3\u30b8\u30cd\u30b9\uff09<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u4eba\u53e3\u7d71\u8a08\u7684\u5909\u6570<\/td><td>\u9867\u5ba2\u306e\u5c5e\u6027\uff08\u6027\u5225\u3001\u5e74\u9f62\u3001\u8077\u696d\u306a\u3069\uff09\u3067\u8003\u3048\u308b<br>\u4f8b\uff1a\u7537\u6027\u304b\u5973\u6027\u304b<\/td><\/tr><tr><td>\u5730\u7406\u7684\u5909\u6570<\/td><td>\u5730\u7406\u7684\u60c5\u5831\u3067\u8003\u3048\u308b<br>\u4f8b\uff1a\u5c45\u4f4f\u30a8\u30ea\u30a2\u306f\u3069\u3053\u304b<\/td><\/tr><tr><td>\u5fc3\u7406\u7684\u5909\u6570<\/td><td>\u9867\u5ba2\u306e\u5fc3\u7406\uff08\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u4fa1\u5024\u89b3\uff09\u3067\u8003\u3048\u308b<br>\u4f8b\uff1a\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u89b3\u3092\u5927\u5207\u306b\u3057\u3066\u3044\u308b\u306e\u304b<\/td><\/tr><tr><td>\u884c\u52d5\u5909\u6570<\/td><td>\u9867\u5ba2\u306e\u884c\u52d5\u5c65\u6b74\u3067\u8003\u3048\u308b<br>\u4f8b\uff1a\u8cfc\u8cb7\u983b\u5ea6\u306f\u3069\u308c\u3050\u3089\u3044\u304b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u751f\u7523\u8ca1\u5e02\u5834\uff08toB\u30d3\u30b8\u30cd\u30b9\uff09<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u4eba\u53e3\u5909\u6570<\/td><td>\u696d\u7a2e\u3084\u4f01\u696d\u898f\u6a21\u3001\u5730\u57df\u306a\u3069\u3067\u8003\u3048\u308b<br>\u4f8b\uff1a\u5927\u4f01\u696d\u304b\u4e2d\u5c0f\u4f01\u696d\u304b<\/td><\/tr><tr><td>\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u5909\u6570<\/td><td>\u9867\u5ba2\u306e\u4f7f\u7528\u983b\u5ea6\u3084\u64cd\u4f5c\u80fd\u529b\u306a\u3069\u3067\u8003\u3048\u308b<br>\u4f8b\uff1a\u521d\u5fc3\u8005\u304b\u4e0a\u7d1a\u8005\u304b<\/td><\/tr><tr><td>\u8cfc\u8cb7\u5909\u6570<\/td><td>\u8cfc\u8cb7\u65b9\u91dd\u306a\u3069\u3067\u8003\u3048\u308b<br>\u4f8b\uff1a\u5b89\u3044\u5546\u54c1\u3092\u5e0c\u671b\u3057\u3066\u3044\u308b\u304b\u3001\u9ad8\u54c1\u8cea\u306a\u5546\u54c1\u3092\u5e0c\u671b\u3057\u3066\u3044\u308b\u304b<\/td><\/tr><tr><td>\u72b6\u6cc1\u5909\u6570<\/td><td>\u7dca\u6025\u6027\u306a\u3069\u3067\u8003\u3048\u308b<br>\u4f8b\uff1a\u3059\u3050\u306b\u5546\u54c1\u3092\u4f7f\u7528\u3059\u308b\u306e\u304b\u3001\u30b5\u30dd\u30fc\u30c8\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Targeting\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_03.png\" alt=\"STP\u5206\u6790\" class=\"wp-image-18844\" width=\"302\" height=\"198\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_03.png 603w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_03-300x197.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_03-168x111.png 168w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_03-274x180.png 274w\" sizes=\"(max-width: 302px) 100vw, 302px\" \/><\/figure><\/div>\n\n\n\n<p>\u6b21\u306b\u7d30\u5206\u5316\u3057\u305f\u5e02\u5834\u306e\u3069\u3053\u3092\u72d9\u3046\u304b\u6c7a\u3081\u307e\u3059\u3002\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u307f\u3092\u6d3b\u304b\u305b\u308b\u5e02\u5834\u3092\u72d9\u3044\u307e\u3057\u3087\u3046\u3002\u5e02\u5834\u306e\u72d9\u3044\u65b9\u306f3\u901a\u308a\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u96c6\u4e2d\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td><td>\u72d9\u3046\u5e02\u5834\u3092\u7d5e\u308a\u8fbc\u3080<br>\u9ad8\u7d1a\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30cb\u30c3\u30c1\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u3068\u76f8\u6027\u304c\u3088\u3044<br>\u4f8b\uff1a\u30a8\u30eb\u30e1\u30b9<\/td><\/tr><tr><td>\u5dee\u5225\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td><td>\u7570\u306a\u308b\u5546\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3059\u308b<br>\u4f8b\uff1aSEO\u30c4\u30fc\u30eb\u3068\u8a18\u4e8b\u5236\u4f5c\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b<\/td><\/tr><tr><td>\u7121\u5dee\u5225\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td><td>\u72d9\u3046\u5e02\u5834\u3092\u7d5e\u308a\u8fbc\u307e\u306a\u3044<br>\u30a4\u30f3\u30d5\u30e9\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3068\u76f8\u6027\u304c\u3088\u3044<br>\u4f8b\uff1aPayPay<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Positioning\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_04.png\" alt=\"STP\u5206\u6790\" class=\"wp-image-18845\" width=\"302\" height=\"207\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_04.png 603w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_04-300x205.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/catch_img_3893_18546_04-263x180.png 263w\" sizes=\"(max-width: 302px) 100vw, 302px\" \/><\/figure><\/div>\n\n\n\n<p>\u6b21\u306b\u3001\u72d9\u3063\u305f\u5e02\u5834\u306b\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3092\u3069\u306e\u3088\u3046\u306b\u4f1d\u3048\u308b\u304b\u8003\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u5546\u54c1\u3068\u4ed6\u793e\u5546\u54c1\u306e\u4fa1\u683c\u3084\u6a5f\u80fd\u3001\u54c1\u8cea\u3092\u8abf\u67fb\u3057\u305f\u4e0a\u3067\u3001\u81ea\u793e\u306e\u512a\u4f4d\u6027\u3092\u78ba\u8a8d\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u4e0a\u8a18\u306e\u3088\u3046\u306a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u304c\u3042\u308c\u3070\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u5206\u6790\u3057\u3084\u3059\u304f\u306a\u308b\u305f\u3081\u305c\u3072\u4f5c\u6210\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>STEP\u5206\u6790\u3092\u7d42\u3048\u305f\u3089\u3001\u3069\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6253\u3064\u304b\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"STP-4\">STP\u5206\u6790\u306e\u6ce8\u610f\u70b9<\/span><\/h2>\n\n\n\n<p>STP\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u304c\uff13\u3064\u306e\u6ce8\u610f\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ed6\u306e\u5206\u6790\u624b\u6cd5\u3082\u7d44\u307f\u5408\u308f\u305b\u308b<\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e6STEP\u3067\u3001STP\u5206\u6790\u306fSTEP2\uff5eSTEP4\u306b\u3042\u305f\u308b\u90e8\u5206\u3067\u7528\u3044\u3089\u308c\u307e\u3059\u3002\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ed6\u306e\u5206\u6790\u624b\u6cd5\u3082\u4f7f\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u65b9\u6cd5\u306e\u6d41\u308c\u3068\u3001\u304a\u3059\u3059\u3081\u306e\u5206\u6790\u624b\u6cd5\u3092\u307e\u3068\u3081\u305f\u306e\u3067\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u65b9\u6cd5\u3011<\/p>\n\n\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>STEP1<\/td>\n<td>\u5e02\u5834\u8abf\u67fb<\/td>\n<td>PEST\u5206\u6790<br>5F\u5206\u6790<\/td>\n<\/tr>\n<tr>\n<td>STEP2<\/td>\n<td>\u5e02\u5834\u7d30\u5206\u5316<\/td>\n<td rowspan=\"3\">STP\u5206\u6790<\/td>\n<\/tr>\n<tr>\n<td>STEP3<\/td>\n<td>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/td>\n<\/tr>\n<tr>\n<td>STEP4<\/td>\n<td>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/td>\n<\/tr>\n<tr>\n<td>STEP5<\/td>\n<td>4P<\/td>\n<td>4P\u5206\u6790<\/td>\n<\/tr>\n<tr>\n<td>STEP6<\/td>\n<td>\u5b9f\u884c\u30fb\u5206\u6790<\/td>\n<td>PDCA<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n<h3 class=\"wp-block-heading\">\u5e02\u5834\u306e\u6210\u9577\u7387\u3092\u8003\u616e\u3059\u308b<\/h3>\n\n\n\n<p>STP\u5206\u6790\u3067\u72d9\u3046\u5e02\u5834\u3092\u6c7a\u3081\u308b\u3068\u304d\u306f\u3001\u5e02\u5834\u306e\u6210\u9577\u7387\u3092\u8003\u616e\u3057\u307e\u3057\u3087\u3046\u3002\u5e02\u5834\u304c\u6975\u7aef\u306b\u5c0f\u3055\u3044\u5834\u5408\u306f\u58f2\u4e0a\u304c\u898b\u8fbc\u307f\u306b\u304f\u304f\u3001\u6210\u9577\u7387\u304c\u4f4e\u3044\u5834\u5408\u306f\u5c06\u6765\u7684\u306b\u4e8b\u696d\u5c55\u958b\u3059\u308b\u306e\u304c\u96e3\u3057\u304f\u306a\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u72d9\u3046\u5e02\u5834\u3092\u6c7a\u3081\u308b\u3068\u304d\u306b\u306f\u300c\u5927\u304d\u306a\u5e02\u5834\u3067\u58f2\u4e0a\u304c\u898b\u8fbc\u3081\u308b\u306e\u304b\u300d\u300c\u5c06\u6765\u7684\u306b\u6210\u9577\u3059\u308b\u306e\u304b\u300d\u3092\u8abf\u67fb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7740\u624b\u3057\u3084\u3059\u3044\u9805\u76ee\u304b\u3089\u53d6\u308a\u7d44\u3080<\/h3>\n\n\n\n<p>STP\u5206\u6790\u306fS\u2192T\u2192P\u306e\u9806\u756a\u3067\u884c\u3046\u3068\u8aac\u660e\u3057\u307e\u3057\u305f\u304c\u3001\u9806\u756a\u304c\u5909\u308f\u3063\u3066\u3082\u7d50\u679c\u304c\u5909\u308f\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7740\u624b\u3057\u3084\u3059\u3044\u9805\u76ee\u304b\u3089\u53d6\u308a\u7d44\u3080\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u5e02\u5834\u53c2\u5165\u306f\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u4f55\u3088\u308a\u91cd\u8981\u306a\u305f\u3081\u3001\u30b9\u30d4\u30fc\u30c9\u611f\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>STP\u5206\u6790\u3067\u81ea\u793e\u512a\u4f4d\u6027\u306e\u78ba\u4fdd\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u4f01\u696d\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u304c\u3001\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306f\u6025\u901f\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306e\u55b6\u696d\u6226\u7565\u3092\u4f75\u305b\u3066\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_sm_011.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/05\/sb_bnr_WP11_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"STP-5\">STP\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u4e8b\u4f8b<\/span><\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u3069\u306e\u3088\u3046\u306bSTP\u5206\u6790\u3092\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3000\u3053\u3053\u3067\u306fSTP\u5206\u6790\u306e\u6d3b\u7528\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u30b3\u30cd\u30af\u30c8<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/image5-2.png\" alt=\"STP\u5206\u6790\u3068\u306f\uff1f\u3084\u308a\u65b9\u3084\u6ce8\u610f\u70b9\u3001\u6d3b\u7528\u4e8b\u4f8b\u3092\u89e3\u8aac\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3011_\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u30b3\u30cd\u30af\u30c8\" class=\"wp-image-18560\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/image5-2.png 960w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/image5-2-300x169.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/image5-2-768x432.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/image5-2-320x180.png 320w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u5f15\u7528\uff1a<a href=\"https:\/\/connect.panasonic.com\/jp-ja\/products-services\/letsnote\/brand\" target=\"_blank\" rel=\"noreferrer noopener\">\u3082\u3063\u3068\u81ea\u7531\u306b\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u306b\u50cd\u304d\u305f\u3044\u4eba\u305f\u3061\u306e\u305f\u3081\u306b\uff5c\u30ec\u30c3\u30c4\u30ce\u30fc\u30c8\u30d6\u30e9\u30f3\u30c9\u30b5\u30a4\u30c8<\/a><\/p>\n\n\n\n<p>\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u30b3\u30cd\u30af\u30c8\u306e\u300c\u30ec\u30c3\u30c4\u30ce\u30fc\u30c8\u300d\u306f\u6cd5\u4eba\u5411\u3051\u30a6\u30eb\u30c8\u30e9\u30dd\u30fc\u30bf\u30d6\u30ebPC\u3067\u30b7\u30a7\u30a2No.1\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f1a\u793e\u3060\u3051\u3067\u306a\u304f\u5bb6\u5ead\u306b\u3082PC\u304c\u666e\u53ca\u3057\u3001\u30b9\u30da\u30c3\u30af\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u305f\u5e02\u5834\u306e\u4e2d\u3067\u3001\u9867\u5ba2\u306e\u6c42\u3081\u308b\u4fa1\u5024\u3092\u7406\u89e3\u3057\u3001\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u30b7\u30a7\u30a2\u62e1\u5927\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Segmentation<br>\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09<\/td><td>\u500b\u4eba\u5229\u7528\u3001\u5c4b\u5916\u5229\u7528<\/td><\/tr><tr><td>Targeting<br>\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09<\/td><td>PC\u3092\u6301\u3061\u904b\u3076\u55b6\u696d\u30de\u30f3<\/td><\/tr><tr><td>Positioning<br>\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09<\/td><td>\u30b3\u30f3\u30d1\u30af\u30c8\u3067\u8efd\u91cf\u306ePC<br>\u55b6\u696d\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3067\u304d\u308b\u9ad8\u6027\u80fd\u306aPC<br>\u6545\u969c\u3057\u306b\u304f\u304f\u9577\u6642\u9593\u4f7f\u7528\u3067\u304d\u308bPC<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/ec-plus.panasonic.jp\/store\/page\/pc\/personalization\/A001\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ec\u30c3\u30c4\u30ce\u30fc\u30c8\u306f\u306a\u305c\u4eba\u6c17\uff1f\u9078\u3070\u308c\u308b\u7406\u7531\u3068\u7279\u5fb4\u3092\u7d39\u4ecb<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30de\u30af\u30c9\u30ca\u30eb\u30c9<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/image1-2-1.jpg\" alt=\"STP\u5206\u6790\u3068\u306f\uff1f\u3084\u308a\u65b9\u3084\u6ce8\u610f\u70b9\u3001\u6d3b\u7528\u4e8b\u4f8b\u3092\u89e3\u8aac\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3011_\u30de\u30af\u30c9\u30ca\u30eb\u30c9\" class=\"wp-image-18556\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/image1-2-1.jpg 960w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/image1-2-1-300x169.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/image1-2-1-768x432.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/image1-2-1-320x180.jpg 320w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u5f15\u7528\uff1a<a href=\"https:\/\/www.mcdonalds.co.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30de\u30af\u30c9\u30ca\u30eb\u30c9<\/a><\/p>\n\n\n\n<p>\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u62e1\u5927\u4e2d\u3082\u696d\u7e3e\u3092\u4f38\u3070\u3059\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u30022023\u5e7412\u6708\u671f\u306e\u9023\u7d50\u7d4c\u5e38\u5229\u76ca\u306f\u524d\u671f\u6bd424.1%\u5897\u306e407\u5104\u5186\u306b\u306a\u308a\u3001\uff19\u671f\u9023\u7d9a\u5897\u53ce\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d5\u30fc\u30c9\u3067\u9078\u3070\u308c\u7d9a\u3051\u3066\u3044\u308b\u7406\u7531\u3082STP\u5206\u6790\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u304b\u6c7a\u3081\u3089\u308c\u3066\u3044\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Segmentation<br>\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09<\/td><td>\u65e9\u304f\u3066\u5b89\u3044\u30d5\u30a1\u30fc\u30b9\u30c8\u30d5\u30fc\u30c9\u3092\u5e0c\u671b<\/td><\/tr><tr><td>Targeting<br>\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09<\/td><td>\u30c7\u30ea\u30d0\u30ea\u30fc\u3084\u30c6\u30a4\u30af\u30a2\u30a6\u30c8\u306a\u3069\u4fbf\u5229\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u305f\u3044\u30d5\u30a1\u30df\u30ea\u30fc\u5c64<\/td><\/tr><tr><td>Positioning<br>\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09<\/td><td>\u304a\u624b\u9803\u4fa1\u683c\u306e\u30e1\u30cb\u30e5\u30fc\u958b\u767a<br>\u5546\u54c1\u306e\u63d0\u4f9b\u30b9\u30d4\u30fc\u30c9\u304c\u65e9\u3044<br>\u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc\u306a\u3069\u5229\u4fbf\u6027\u304c\u9ad8\u3044<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.mcdonalds.co.jp\/campaign\/thankyou50th\/history\/memories\/\" target=\"_blank\" rel=\"noreferrer noopener\">MEMORIES\uff5c\u65e5\u672c\u30de\u30af\u30c9\u30ca\u30eb\u30c9 50\u5e74\u306e\u6b74\u53f2<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1068\" height=\"487\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/image4-2.jpg\" alt=\"STP\u5206\u6790\u3068\u306f\uff1f\u3084\u308a\u65b9\u3084\u6ce8\u610f\u70b9\u3001\u6d3b\u7528\u4e8b\u4f8b\u3092\u89e3\u8aac\u3010\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3011_\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\" class=\"wp-image-18559\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/image4-2.jpg 1068w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/image4-2-300x137.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/image4-2-768x350.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/image4-2-320x146.jpg 320w\" sizes=\"(max-width: 1068px) 100vw, 1068px\" \/><\/figure>\n\n\n\n<p>\u5f15\u7528\uff1a<a href=\"https:\/\/www.starbucks.co.jp\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9<\/a><\/p>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u7c73\u56fd\u306e\u30ab\u30d5\u30a7\u30c1\u30a7\u30fc\u30f3\u3067\u3059\u304c\u3001\u65e5\u672c\u306b\u9032\u51fa\u3057\u3066\u30b7\u30a7\u30a2\uff11\u4f4d\u3092\u7372\u5f97\u3057\u307e\u3057\u305f\u3002\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u304c\u65e5\u672c\u306b\u9032\u51fa\u3057\u3066\u6210\u529f\u3057\u305f\u306e\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5fb9\u5e95\u7684\u306bSTP\u5206\u6790\u3092\u884c\u3063\u305f\u304b\u3089\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Segmentation<br>\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09<\/td><td>10\u4ee3\uff5e70\u4ee3\u306e\u7537\u5973<\/td><\/tr><tr><td>Targeting<br>\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09<\/td><td>\u571f\u5730\u306e\u8abf\u67fb\u3092\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u4eba\u304c\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3092\u5229\u7528\u3059\u308b\u306e\u304b\u3092\u7814\u7a76<\/td><\/tr><tr><td>Positioning<br>\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09<\/td><td>\u304a\u3057\u3083\u308c\u306a\u96f0\u56f2\u6c17\u306e\u304a\u5e97\u3067\u30b3\u30fc\u30d2\u30fc\u304c\u98f2\u3081\u308b<br>\u5e83\u3005\u3068\u3057\u305f\u7a7a\u9593\u3067\u843d\u3061\u7740\u304f\u3053\u3068\u304c\u3067\u304d\u308b<br>\u9577\u5c45\u304c\u3067\u304d\u308b<br>\u89aa\u5207\u3067\u4e01\u5be7\u306a\u63a5\u5ba2<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.starbucks.co.jp\/recruit\/store_career\/future\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5730\u57df\u306b\u5e83\u3052\u308b\u672a\u6765\uff5c\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9 \u30b3\u30fc\u30d2\u30fc \u30b8\u30e3\u30d1\u30f3<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"STP-6\">STP\u5206\u6790\u3067\u7cbe\u5ea6\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u3088\u3046<\/span><\/h2>\n\n\n\n<p>STP\u5206\u6790\u3068\u306f\u300cSegmentation\u300d\u300cTargeting\u300d\u300cPositioning\u300d\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u5206\u6790\u624b\u6cd5\u3067\u3001\u9867\u5ba2\u3092\u7406\u89e3\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u304b\u3092\u6c7a\u3081\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u6d3b\u304b\u3059\u3068\u304d\u306b\u7528\u3044\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u58f2\u4e0a\u30a2\u30c3\u30d7\u3084\u6d77\u5916\u9032\u51fa\u306a\u3069\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u7dbf\u5bc6\u306aSTP\u5206\u6790\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306fSTP\u5206\u6790\u306e\u3084\u308a\u65b9\u3068\u6d3b\u7528\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u306a\u304c\u3089\u53d6\u308a\u7d44\u3093\u3067\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u7372\u5f97\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u5834\u5408\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u65bd\u7b56\u3092\u898b\u76f4\u3059\u3068\u304d\u306b\u304a\u3059\u3059\u3081\u306e\u624b\u6cd5\u304c\u300cSTP\u5206\u6790\u300d\u3067\u3059\u3002 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