{"id":18802,"date":"2024-05-09T07:55:47","date_gmt":"2024-05-09T07:55:47","guid":{"rendered":"https:\/\/www.e-sales.jp\/eigyo-labo\/?p=18802"},"modified":"2026-03-06T18:22:06","modified_gmt":"2026-03-06T09:22:06","slug":"drill-down","status":"publish","type":"post","link":"https:\/\/www.e-sales.jp\/eigyo-labo\/drill-down-18802","title":{"rendered":"\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u3068\u306f\uff1f\u30c9\u30ea\u30eb\u30a2\u30c3\u30d7\u30fb\u30c9\u30ea\u30eb\u30b9\u30eb\u30fc\u3068\u306e\u9055\u3044\u3084\u5229\u7528\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u3068\u306f\u3001\u6982\u8981\u30ec\u30d9\u30eb\u304b\u3089\u8a73\u7d30\u30ec\u30d9\u30eb\u3078\u3068\u6398\u308a\u4e0b\u3052\u3066\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3001\u5168\u4f53\u50cf\u3092\u3088\u308a\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u3001\u554f\u984c\u70b9\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u306a\u308b\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u6a5f\u80fd\u306f\u4e00\u822c\u7684\u306bBI\u30c4\u30fc\u30eb\u306b\u642d\u8f09\u3055\u308c\u3066\u304a\u308a\u3001CRM\/SFA\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u55b6\u696d\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6700\u5927\u5316\u3084\u30ea\u30bd\u30fc\u30b9\u306e\u6700\u9069\u5316\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u306e\u7279\u5fb4\u3084\u91cd\u8981\u6027\u3001\u696d\u52d9\u306b\u304a\u3051\u308b\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u306e\u6d3b\u304b\u3057\u65b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div 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class=\"wp-block-heading\">\u30a8\u30ea\u30a2\u6226\u7565\u306e\u305f\u3081\u306e\u56fd\u30fb\u90fd\u9053\u5e9c\u770c\u30fb\u5e02\u533a\u753a\u6751\u5225\u4eba\u53e3\u5909\u5316<\/h3>\n\n\n\n<p>\u4eba\u53e3\u52d5\u614b\u3092\u56fd\u304b\u3089\u90fd\u9053\u5e9c\u770c\u3001\u5e02\u753a\u6751\u5225\u3078\u3068\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u3057\u3066\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u306e\u30a8\u30ea\u30a2\u6226\u7565\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u5b9a\u306e\u5730\u57df\u306e\u58f2\u4e0a\u304c\u4f4e\u3044\u5834\u5408\u3001\u3053\u3053\u6570\u5e74\u306e\u4eba\u53e3\u6e1b\u5c11\u304c\u6fc0\u3057\u3044\u3001\u82e5\u5e74\u5c64\u304c\u5c11\u306a\u3044\u306a\u3069\u3068\u3044\u3063\u305f\u7279\u5fb4\u304c\u308f\u304b\u308c\u3070\u3001\u5bfe\u7b56\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7d44\u7e54\u306b\u304a\u3051\u308b\u4e8b\u696d\u90e8\u30fb\u90e8\u30fb\u8ab2\u306eKPI\u9054\u6210\u72b6\u6cc1<\/h3>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u3042\u308b\u4e8b\u696d\u90e8\u306eKPI\u9054\u6210\u72b6\u6cc1\u304c\u4ed6\u4e8b\u696d\u90e8\u306b\u6bd4\u3079\u82b3\u3057\u304f\u306a\u3044\u5834\u5408\u3001\u90e8\uff5e\u8ab2\u30ec\u30d9\u30eb\u307e\u3067\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u3057\u3066\u5206\u6790\u3092\u884c\u3046\u3068\u3001\u3069\u306e\u6bb5\u968e\u3067\u554f\u984c\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u304b\u3092\u767a\u898b\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30cf\u30a4\u30bf\u30c3\u30c1\u30fb\u30ed\u30fc\u30bf\u30c3\u30c1\u30fb\u30c6\u30c3\u30af\u30bf\u30c3\u30c1\u5225\u306e\u9867\u5ba2\u7ba1\u7406<\/h3>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306b\u304a\u3051\u308bLTV\u5225\u306b\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u624b\u6cd5\u3067\u3042\u308b\u30bf\u30c3\u30c1\u30e2\u30c7\u30eb\u3067\u3082\u3001\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u3092\u6d3b\u304b\u3057\u305f\u5206\u6790\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30cf\u30a4\u30bf\u30c3\u30c1\u3001\u30ed\u30fc\u30bf\u30c3\u30c1\u3001\u30c6\u30c3\u30af\u30bf\u30c3\u30c1\u5225\u306b\u9867\u5ba2\u3084\u55b6\u696d\u6d3b\u52d5\u306e\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u5206\u6790\u3092\u884c\u3046\u3068\u3001\u8ab2\u984c\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u3001\u6700\u9069\u306a\u5bfe\u7b56\u3084\u9867\u5ba2\u30d5\u30a9\u30ed\u30fc\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_sm_013.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/05\/sb_bnr_WP13_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-3\">\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u5229\u7528\u65b9\u6cd5\u3010\u30c4\u30fc\u30eb\u5225\u3011<\/span><\/h2>\n\n\n\n<p>\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u3092\u5b9f\u969b\u306b\u884c\u3046\u306b\u306fExcel\u3067\u3082\u53ef\u80fd\u3067\u3059\u304c\u3001BI\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>BI\u30c4\u30fc\u30eb\u3068\u306f\u3001\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3092\u96c6\u7d04\u30fb\u5206\u6790\u3057\u3066\u7d4c\u55b6\u5224\u65ad\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u306e\u3053\u3068\u3067\u3001BI\u30c4\u30fc\u30eb\u306a\u3089\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u6a5f\u80fd\u3082\u7c21\u5358\u306b\u4f7f\u3046\u3053\u3068\u304c\u3067\u304d\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6709\u52b9\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u4ee3\u8868\u7684\u306aBI\u30c4\u30fc\u30eb\u3068Excel\u3067\u306e\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u306e\u5229\u7528\u65b9\u6cd5\u3092\u7c21\u5358\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Excel\u3067\u306e\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/e7ca974f57da2c24689b64605a7a830c.jpg\" alt=\"\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u3068\u306f\uff1f\u30c9\u30ea\u30eb\u30a2\u30c3\u30d7\u30fb\u30c9\u30ea\u30eb\u30b9\u30eb\u30fc\u3068\u306e\u9055\u3044\u3084\u5229\u7528\u6cd5\u3092\u89e3\u8aac_Excel\u3067\u306e\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\" class=\"wp-image-18803\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/e7ca974f57da2c24689b64605a7a830c.jpg 960w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/e7ca974f57da2c24689b64605a7a830c-300x169.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/e7ca974f57da2c24689b64605a7a830c-768x432.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/04\/e7ca974f57da2c24689b64605a7a830c-320x180.jpg 320w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>Excel\u3067\u306f\u3001\u30d4\u30dc\u30c3\u30c8\u30c6\u30fc\u30d6\u30eb\u3092\u4f7f\u3046\u3053\u3068\u3067\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u4e0a\u306e\u30d4\u30dc\u30c3\u30c8\u30c6\u30fc\u30d6\u30eb\u306b\u306f2022\u5e74\u30682023\u5e74\u306e\u58f2\u4e0a\u304c\u8a18\u8f09\u3055\u308c\u3066\u304a\u308a\u30012022\u5e74\u306e\u300c+\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u30012022\u5e74\u306e\u5404\u6708\u306e\u58f2\u4e0a\u304c\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d4\u30dc\u30c3\u30c8\u30c6\u30fc\u30d6\u30eb\u306e\u30d5\u30a3\u30fc\u30eb\u30c9\u306e\u9805\u76ee\u3092\u5909\u3048\u308c\u3070\u3001\u3055\u307e\u3056\u307e\u306a\u968e\u5c64\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u8a08\u30fb\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qlik Sense\u306e\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3<\/h3>\n\n\n\n<p>\u76f4\u611f\u7684\u306a\u64cd\u4f5c\u3067\u30c7\u30fc\u30bf\u3092\u7c21\u5358\u306b\u53ef\u8996\u5316\u30fb\u5206\u6790\u3067\u304d\u308bBI\u30c4\u30fc\u30eb\u306e\u300c<a href=\"https:\/\/www.qlik.com\/ja-jp\/products\/qlik-sense\" target=\"_blank\" rel=\"noreferrer noopener\">Qlik Sense<\/a>\u300d\u306b\u306f\u3001\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u304a\u308a\u3001\u4ee5\u4e0b\u306e\u624b\u9806\u3067\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u3092\u6d3b\u7528\u3059\u308b\u524d\u306b\u3001\u89aa\u5b50\u95a2\u4fc2\u3092\u6301\u3064\u9805\u76ee\u306e\u30b0\u30eb\u30fc\u30d7\u5316\u306e\u8a2d\u5b9a\u3092\u884c\u3046<\/li><li>\u300c\u30a2\u30d7\u30ea\u306e\u65b0\u898f\u4f5c\u6210\u300d\u3092\u9078\u629e\u21d2\u30a2\u30d7\u30ea\u306e\u540d\u524d\u3092\u5165\u529b<\/li><li>Excel\u30d5\u30a1\u30a4\u30eb\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53d6\u308a\u8fbc\u3080<br>Excel\u30d5\u30a1\u30a4\u30eb\u3092Qlik Sense\u306e\u753b\u9762\u306b\u30c9\u30e9\u30c3\u30b0&amp;\u30c9\u30ed\u30c3\u30d7\u3059\u308b\u304b\u3001\u300c\u30c7\u30fc\u30bf\u306e\u8ffd\u52a0\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066Excel\u30d5\u30a1\u30a4\u30eb\u3092\u9078\u629e<\/li><li>\u753b\u9762\u5de6\u5074\u306e\u300c\u30a2\u30bb\u30c3\u30c8\u300d\u30d1\u30cd\u30eb\u304b\u3089\u300c\u30de\u30b9\u30bf\u30fc\u30a2\u30a4\u30c6\u30e0\u300d\u3092\u9078\u629e\u21d2\u300c\u8ef8\u300d\u3092\u9078\u629e\u3057\u3066\u300c\u65b0\u898f\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af<\/li><li>\u753b\u9762\u4e0a\u90e8\u3067\u300c\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u300d\u3092\u9078\u629e\u3057\u3066\u5fc5\u8981\u306a\u9805\u76ee\u3092\u9078\u3076<\/li><li>\u540d\u524d\u6b04\u306b\u30b0\u30eb\u30fc\u30d7\u540d\u3092\u6307\u5b9a\u3059\u308b<\/li><li>\u300c\u8ef8\u3092\u8ffd\u52a0\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001\u300c\u5b8c\u4e86\u300d\u3092\u30af\u30ea\u30c3\u30af<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Looker Studio\u306e\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3<\/h3>\n\n\n\n<p>Qlik Sense\u3068\u540c\u69d8\u306b\u3088\u304f\u4f7f\u308f\u308c\u3066\u3044\u308bBI\u30c4\u30fc\u30eb\u306e\u300c<a href=\"https:\/\/cloud.google.com\/looker-studio?hl=ja\" target=\"_blank\" rel=\"noreferrer noopener\">Looker Studio<\/a>\u300d\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u624b\u9806\u3067\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Looker Studio\u306b\u30ed\u30b0\u30a4\u30f3<\/li><li>\u30ea\u30b9\u30c8\u304b\u3089\u30ec\u30dd\u30fc\u30c8\u3092\u63a2\u3057\u3066\u3001\u300c\u30ec\u30dd\u30fc\u30c8\u540d\u300d\u3092\u30af\u30ea\u30c3\u30af\u21d2\u300c\u7de8\u96c6\u300d\u3092\u30af\u30ea\u30c3\u30af<\/li><li>\u30b0\u30e9\u30d5\u3092\u9078\u629e<\/li><li>\u30d7\u30ed\u30d1\u30c6\u30a3\u30d1\u30cd\u30eb\u304b\u3089\u300c\u8a2d\u5b9a\u300d\u3092\u9078\u629e<\/li><li>\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u4e0b\u90e8\u306b\u3042\u308b\u300c\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u300d\u3092\u30aa\u30f3\u306b\u3059\u308b\u21d2\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u30b0\u30e9\u30d5\u306b\u8ffd\u52a0<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"BI\">\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u306b\u5f79\u7acb\u3064BI\u30c4\u30fc\u30eb\u306e\u6a5f\u80fd<\/span><\/h2>\n\n\n\n<p>BI\u30c4\u30fc\u30eb\u306b\u306f\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u6a5f\u80fd\u306e\u307b\u304b\u3001\u55b6\u696d\u6d3b\u52d5\u3084\u9867\u5ba2\u7ba1\u7406\u306b\u4fbf\u5229\u306a\u3055\u307e\u3056\u307e\u306a\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">OLAP\u5206\u6790\u6a5f\u80fd<\/h3>\n\n\n\n<p>OLAP\uff08\u30aa\u30fc\u30e9\u30c3\u30d7\uff1aOnline Analytical Processing\uff09\u5206\u6790\u6a5f\u80fd\u3068\u306f\u3001\u84c4\u7a4d\u3055\u308c\u305f\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3092\u3042\u3089\u3086\u308b\u89d2\u5ea6\u304b\u3089\u96c6\u8a08\u30fb\u5206\u6790\u3057\u3001\u8fc5\u901f\u306b\u554f\u984c\u70b9\u3084\u8ab2\u984c\u3092\u767a\u898b\u30fb\u89e3\u6c7a\u3059\u308b\u6a5f\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u591a\u6b21\u5143\u5206\u6790\u3084\u30c7\u30fc\u30bf\u306e\u53ef\u8996\u5316\u306e\u307b\u304b\u3001\u5404\u7a2e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3068\u306e\u9023\u643a\u306b\u3088\u308a\u3001\u76ee\u7684\u306b\u5408\u3063\u305f\u30c7\u30fc\u30bf\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u30c9\u30ea\u30eb\u30c0\u30a6\u30f3\u3001\u30c9\u30ea\u30eb\u30a2\u30c3\u30d7\u3001\u30c9\u30ea\u30eb\u30b9\u30eb\u30fc\u306f\u3001OLAP\u5206\u6790\u6a5f\u80fd\u306e\u89e3\u6790\u624b\u6cd5\u306e\u3072\u3068\u3064\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u6a5f\u80fd\u3068\u81ea\u793e\u306eCRM\/SFA\u3068\u9023\u643a\u3059\u308b\u3068\u3001\u81a8\u5927\u306a\u91cf\u306e\u9867\u5ba2\u7ba1\u7406\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u7ba1\u7406\u65b9\u6cd5\u306e\u8cea\u306e\u5411\u4e0a\u3084\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 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