{"id":19338,"date":"2024-05-28T03:42:53","date_gmt":"2024-05-28T03:42:53","guid":{"rendered":"https:\/\/www.e-sales.jp\/eigyo-labo\/?p=19338"},"modified":"2024-11-20T09:58:13","modified_gmt":"2024-11-20T00:58:13","slug":"imp","status":"publish","type":"post","link":"https:\/\/www.e-sales.jp\/eigyo-labo\/imp-19338","title":{"rendered":"IMP\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u306f\u306a\u305c\u91cd\u8981\uff1f\u5897\u3084\u3057\u65b9\u3084\u985e\u4f3c\u3059\u308b\u7528\u8a9e\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>IMP\u306f\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u300d\u306e\u7565\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u91cd\u8981\u306a\u6307\u6a19\u306e\u4e00\u3064\u306b\u6319\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002IMP\u304c\u3069\u306e\u3088\u3046\u306a\u610f\u5473\u3092\u6301\u3061\u3001\u58f2\u4e0a\u306e\u5411\u4e0a\u306b\u3069\u3046\u5f79\u7acb\u3064\u304b\u3001\u3069\u3046\u3059\u308c\u3070IMP\u3092\u5897\u3084\u305b\u308b\u304b\u3068\u3044\u3046\u70b9\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u3082\u3001\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u3067IMP\u3092\u6d3b\u7528\u3059\u308b\u62c5\u5f53\u8005\u306b\u5411\u3051\u3066\u3001\u696d\u52d9\u3067\u5f79\u7acb\u3064\u5185\u5bb9\u3092\u4e2d\u5fc3\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002IMP\u3092\u77e5\u308a\u3001\u696d\u7e3e\u30a2\u30c3\u30d7\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_sm_008.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/05\/sb_bnr_WP08_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u3053\u306e\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4<\/p><ul class=\"toc_list\"><li><a href=\"#IMPIMP\">IMP\u3068\u306f\u306a\u306b\u304b\uff1fIMP\u304c\u793a\u3059\u610f\u5473\u3092\u89e3\u8aac<\/a><\/li><li><a href=\"#IMP\">IMP\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u91cd\u8996\u3055\u308c\u308b\uff13\u3064\u306e\u7406\u7531<\/a><\/li><li><a href=\"#IMP-2\">IMP\u3068\u4e3b\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3068\u306e\u9055\u3044<\/a><\/li><li><a href=\"#IMP-3\">IMP\u3092\u5897\u3084\u3057\u3066\u58f2\u4e0a\u306b\u3064\u306a\u3052\u308b\u53d6\u308a\u7d44\u307f\uff14\u9078<\/a><\/li><li><a href=\"#IMPesm_marketing\">IMP\u306e\u6d3b\u7528\u306f\u300cesm marketing\u300d\u3092\u304a\u3059\u3059\u3081<\/a><\/li><li><a href=\"#IMP-4\">IMP\u3092\u3046\u307e\u304f\u6d3b\u7528\u3057\u3066\u58f2\u4e0a\u306e\u5897\u52a0\u306b\u3064\u306a\u3052\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"IMPIMP\">IMP\u3068\u306f\u306a\u306b\u304b\uff1fIMP\u304c\u793a\u3059\u610f\u5473\u3092\u89e3\u8aac<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/05\/c26a039c396f80237e14317c687fc605.jpg\" alt=\"\" class=\"wp-image-19339\" width=\"480\" height=\"270\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/05\/c26a039c396f80237e14317c687fc605.jpg 960w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/05\/c26a039c396f80237e14317c687fc605-300x169.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/05\/c26a039c396f80237e14317c687fc605-768x432.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/05\/c26a039c396f80237e14317c687fc605-320x180.jpg 320w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure><\/div>\n\n\n\n<p>IMP\u3068\u306f\u3001\u767a\u4fe1\u3057\u305f\u60c5\u5831\u304c\u30d6\u30e9\u30a6\u30b6\u3084\u30a2\u30d7\u30ea\u306a\u3069\u3067\u30e6\u30fc\u30b6\u30fc\u306b\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u3092\u6307\u3057\u307e\u3059\u3002\u51fa\u7a3f\u3059\u308b\u5a92\u4f53\u306b\u3088\u308a\u3001IMP\u306e\u610f\u5473\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u51fa\u7a3f\u3059\u308b\u5a92\u4f53<\/td><td>IMP\u306e\u610f\u5473<\/td><\/tr><tr><td>Web\u5e83\u544a<\/td><td>\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\uff08\uff11\u3064\u306eWeb\u30da\u30fc\u30b8\u306b\u5e83\u544a\u304c\uff12\u3064\u3042\u308b\u5834\u5408\u3001IMP\u306f2\u3068\u306a\u308b\uff09<\/td><\/tr><tr><td>SNS<\/td><td>\u6295\u7a3f\u30fb\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570<\/td><\/tr><tr><td>\u52d5\u753b\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\uff08YouTube\u306a\u3069\uff09<\/td><td>\u52d5\u753b\u306e\u30b5\u30e0\u30cd\u30a4\u30eb\u304c\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u305f\u56de\u6570<\/td><\/tr><tr><td>\u81ea\u7136\u691c\u7d22\uff08\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30b5\u30fc\u30c1\uff09<\/td><td>Web\u691c\u7d22\u306e\u7d50\u679c\u753b\u9762\u3067\u8868\u793a\u3055\u308c\u305f\u56de\u6570<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\uff08CPM\uff09\u306f\u3069\u3046\u6c7a\u307e\u308b\uff1f<\/h3>\n\n\n\n<p>IMP\u306f\u3001\u4f01\u696d\u304c\u652f\u6255\u3046\u5e83\u544a\u8cbb\u3092\u7b97\u5b9a\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u3053\u306e\u4fa1\u683c\u306b\u306f\u3001\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\uff08CPM\uff09\u300d\u304c\u3088\u304f\u4f7f\u308f\u308c\u307e\u3059\u3002CPM\u306f1,000\u56de\u306e\u8868\u793a\u306b\u5bfe\u3059\u308b\u5e83\u544a\u8cbb\u3092\u793a\u3057\u3001\u4ee5\u4e0b\u306e\u6570\u5f0f\u3067\u8868\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>CPM = \u5e83\u544a\u8cbb \u00f7 \u5e83\u544a\u306e\u8868\u793a\u56de\u6570\uff08IMP\uff09 \u00d7 1,000<\/p><\/blockquote>\n\n\n\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e00\u90e8\u304c\u8868\u793a\u3055\u308c\u305f\u5834\u5408\u3001IMP\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b\u304b\u3069\u3046\u304b\u306f\u5a92\u4f53\u306b\u3088\u308a\u7570\u306a\u308a\u307e\u3059\u3002\u5e83\u544a\u8cbb\u306b\u3082\u5f71\u97ff\u3057\u307e\u3059\u306e\u3067\u3001\u4e8b\u524d\u306b\u78ba\u8a8d\u3057\u3066\u304a\u304f\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"IMP\">IMP\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u91cd\u8996\u3055\u308c\u308b\uff13\u3064\u306e\u7406\u7531<\/span><\/h2>\n\n\n\n<p>IMP\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u91cd\u8996\u3055\u308c\u308b\u80cc\u666f\u306b\u306f\u3001\u58f2\u4e0a\u306e\u5411\u4e0a\u3084\u7d4c\u8cbb\u524a\u6e1b\u306b\u3088\u308a\u3001\u4f01\u696d\u306e\u5229\u76ca\u306b\u76f4\u7d50\u3059\u308b\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u4e3b\u306a\u7406\u7531\u306f\uff13\u3064\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u3001\u306a\u305cIMP\u304c\u91cd\u8981\u3068\u3055\u308c\u308b\u306e\u304b\u78ba\u8a8d\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u8a8d\u77e5\u3055\u308c\u3001\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308b\u7b2c\u4e00\u6b69\u3068\u306a\u308b<\/h3>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u306f\u81ea\u8eab\u304c\u77e5\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u3001\u8cfc\u5165\u3059\u308b\u88fd\u54c1\u3084\u5951\u7d04\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3073\u307e\u3059\u3002\u81ea\u793e\u88fd\u54c1\u3092\u77e5\u3063\u3066\u3082\u3089\u3048\u306a\u3051\u308c\u3070\u3001\u8cfc\u5165\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5951\u7d04\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u70b9\u3067\u3001IMP\u306f\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002IMP\u304c\u5897\u3048\u308c\u3070\u3001\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u4e16\u9593\u306b\u77e5\u3089\u308c\u307e\u3059\u3002\u9069\u5207\u306a\u65bd\u7b56\u3092\u6253\u3064\u3053\u3068\u3067\u3001\u58f2\u4e0a\u306b\u7d50\u3073\u3064\u304f\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001IMP\u304c\u4f4e\u3044\u72b6\u614b\u306f\u3001\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u4e16\u9593\u306b\u77e5\u3089\u308c\u3066\u3044\u306a\u3044\u3068\u3044\u3048\u307e\u3059\u3002\u3053\u306e\u72b6\u6cc1\u3067\u306f\u3001\u826f\u3044\u65bd\u7b56\u3092\u6253\u3063\u3066\u3082\u696d\u7e3e\u306e\u30a2\u30c3\u30d7\u306b\u306f\u306a\u304b\u306a\u304b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u306a\u3069\u3001\u4ed6\u306e\u91cd\u8981\u306a\u6307\u6a19\u306b\u5f71\u97ff\u3059\u308b<\/h3>\n\n\n\n<p>IMP\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u91cd\u8996\u3055\u308c\u308b\u4ed6\u306e\u6307\u6a19\u306b\u5f71\u97ff\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u306e\u8a08\u7b97\u306b\u306f\u3001\u30af\u30ea\u30c3\u30af\u6570\u3068IMP\u6570\u304c\u4f7f\u308f\u308c\u307e\u3059\u3002\u540c\u3058\u30af\u30ea\u30c3\u30af\u6570\u3067\u3082\u3001IMP\u6570\u306e\u5927\u5c0f\u306b\u3088\u308a\u6307\u6a19\u306e\u5024\u304c\u5909\u308f\u308b\u3053\u3068\u306b\u6ce8\u76ee\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">IMP\u306e\u6570\u306b\u3088\u308a\u8acb\u6c42\u3055\u308c\u308b\u5e83\u544a\u8cbb\u304c\u5909\u308f\u308b<\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u306b\u5f71\u97ff\u3059\u308b\u3053\u3068\u3082\u3001IMP\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531\u306b\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u5e83\u544a\u306e\u8ab2\u91d1\u65b9\u5f0f\u306f\u300cCPM\u5358\u4fa1\u300d\u3068\u547c\u3070\u308c\u308b\u3001\u5e83\u544a\u304c1,000\u56de\u8868\u793a\u3055\u308c\u308b\u3054\u3068\u306b\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u65b9\u5f0f\u304c\u57fa\u672c\u3068\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>IMP\u306e\u6570\u304c\u5897\u3048\u308c\u3070\u8acb\u6c42\u3055\u308c\u308b\u5e83\u544a\u8cbb\u3082\u5897\u3048\u308b\u305f\u3081\u3001\u5e83\u544a\u3092\u767a\u6ce8\u3059\u308b\u4f01\u696d\u306fIMP\u6570\u306b\u30b7\u30d3\u30a2\u306b\u306a\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"IMP-2\">IMP\u3068\u4e3b\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3068\u306e\u9055\u3044<\/span><\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3088\u304f\u4f7f\u308f\u308c\u308b\u7528\u8a9e\u306f\u3001IMP\u306e\u307b\u304b\u306b\u3082\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u4e3b\u306a\uff15\u3064\u306e\u7528\u8a9e\u306b\u3064\u3044\u3066\u3001IMP\u3068\u3069\u306e\u3088\u3046\u306b\u7570\u306a\u308b\u304b\u78ba\u8a8d\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PV\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09\u3068\u306e\u9055\u3044<\/h3>\n\n\n\n<p>PV\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09\u306f\u3001Web\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u3067\u3059\u3002\uff11\u3064\u306eWeb\u30da\u30fc\u30b8\u306b\u306f\u3001\u8907\u6570\u306e\u5e83\u544a\u304c\u542b\u307e\u308c\u308b\u30b1\u30fc\u30b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\uff15\u3064\u306e\u5e83\u544a\u304c\u542b\u307e\u308c\u305fWeb\u30da\u30fc\u30b8\u304c\u3059\u3079\u3066\u8868\u793a\u3055\u308c\u305f\u5834\u5408\u3001PV\u306f1\u3001IMP\u306f5\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30fc\u30c1\u6570\u3068\u306e\u9055\u3044<\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c1\u6570\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3092\u793a\u3057\u307e\u3059\u3002\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5c4a\u3044\u305f\u4eba\u6570\u3092\u793a\u3059\u70b9\u3067\u3001\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\uff11\u4eba\u306e\u6d88\u8cbb\u8005\u304c\u540c\u3058\u5e83\u544a\u309210\u56de\u898b\u305f\u5834\u5408\u3001IMP\u306f10\u3068\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3067\u30ea\u30fc\u30c1\u6570\u306f\u3001\u5e83\u544a\u3092\u898b\u305f\u56de\u6570\u306b\u95a2\u308f\u3089\u305a1\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306e\u9055\u3044<\/h3>\n\n\n\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u4f55\u3089\u304b\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u305f\u6570\u3092\u793a\u3057\u307e\u3059\u3002\u4ee3\u8868\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u7a2e\u985e\u3092\u3001\u4ee5\u4e0b\u306b\u6319\u3052\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4ed6\u8005\u306b\u30b7\u30a7\u30a2\u3059\u308b<\/li><li>\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4fdd\u5b58\u3059\u308b<\/li><li>\u300c\u3044\u3044\u306d\u300d\u306a\u3069\u306e\u30dc\u30bf\u30f3\u3092\u62bc\u3059<\/li><li>\u30b3\u30e1\u30f3\u30c8\u3092\u9001\u308b<\/li><\/ul>\n\n\n\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5897\u3048\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u3088\u308a\u307e\u3059\u3002\u5e83\u544a\u304c\uff11\u4e07\u56de\u8868\u793a\u3055\u308c\u3066\u3082\u3001\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u3082\u53cd\u5fdc\u3057\u306a\u3051\u308c\u3070\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f0\u306e\u307e\u307e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u3068\u306e\u9055\u3044<\/h3>\n\n\n\n<p>CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u306f\u5e83\u544a\u306e\u8868\u793a\u56de\u6570\uff08IMP\u6570\uff09\u306b\u5bfe\u3059\u308b\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5e83\u544a\u306e\u5272\u5408\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u5f0f\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u5358\u4f4d\u306f\u300c\uff05\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>CTR = \u30af\u30ea\u30c3\u30af\u6570 \u00f7 IMP\u6570 \u00d7 100<\/p><\/blockquote>\n\n\n\n<p>\u305f\u3068\u3048\u3070IMP\u304c\uff11\u4e07\u56de\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570\u304c500\u56de\u306e\u5e83\u544a\u306eCTR\u306f\u30015\uff05\uff08500\u56de \u00f7 10,000\u56de \u00d7 100\uff09\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u6210\u7d04\u7387\uff09\u3068\u306e\u9055\u3044<\/h3>\n\n\n\n<p>CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u306f\u3001\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u4f01\u696d\u304c\u6c42\u3081\u308b\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u305f\u5272\u5408\u3092\u6307\u3057\u307e\u3059\u3002\u8cfc\u5165\u3084\u5951\u7d04\u3001\u554f\u3044\u5408\u308f\u305b\u306f\u3001\u4ee3\u8868\u7684\u306a\u6210\u679c\u3067\u3059\u3002CVR\u306f\u3001\u6210\u7d04\u7387\u3084CV\u7387\u3068\u8868\u8a18\u3055\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>CVR\u306e\u5358\u4f4d\u306f\u300c\uff05\u300d\u3067\u3001\u4ee5\u4e0b\u306e\u5f0f\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>CVR = \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3044\u305f\u3063\u305f\u6570 \u00f7 \u30af\u30ea\u30c3\u30af\u6570 \u00d7 100<\/p><\/blockquote>\n\n\n\n<p>CRM\/SFA\u306e\u8ca9\u4fc3\u30b5\u30a4\u30c8\u3092\u4f8b\u306b\u6319\u3052\u3066\u307f\u307e\u3057\u3087\u3046\u3002\uff11\u4e07\u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5e83\u544a\u306e\u3046\u3061\u3001100\u56de\u5951\u7d04\u306b\u7d50\u3073\u3064\u3044\u305f\u5834\u5408\u3001CVR\u306f1\uff05\uff08100\u56de \u00f7 10,000\u56de \u00d7 100\uff09\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"IMP-3\">IMP\u3092\u5897\u3084\u3057\u3066\u58f2\u4e0a\u306b\u3064\u306a\u3052\u308b\u53d6\u308a\u7d44\u307f\uff14\u9078<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/05\/28739760_m-1140x760.jpg\" alt=\"IMP\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u306f\u306a\u305c\u91cd\u8981\uff1f\u5897\u3084\u3057\u65b9\u3084\u985e\u4f3c\u3059\u308b\u7528\u8a9e\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac_IMP\u3092\u5897\u3084\u3057\u3066\u58f2\u4e0a\u306b\u3064\u306a\u3052\u308b\u53d6\u308a\u7d44\u307f\uff14\u9078\" class=\"wp-image-19341\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/05\/28739760_m-1140x760.jpg 1140w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/05\/28739760_m-300x200.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/05\/28739760_m-768x512.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/05\/28739760_m-1536x1024.jpg 1536w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/05\/28739760_m-168x111.jpg 168w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/05\/28739760_m-270x180.jpg 270w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/05\/28739760_m.jpg 1920w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n\n\n\n<p>IMP\u3092\u5897\u3084\u3059\u3053\u3068\u306f\u3001\u58f2\u4e0a\u306e\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\uff14\u3064\u306e\u53d6\u308a\u7d44\u307f\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u81ea\u793e\u306e\u696d\u7e3e\u3092\u6539\u5584\u3059\u308b\u30d2\u30f3\u30c8\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e83\u544a\u306b\u304b\u3051\u308b\u4e88\u7b97\u3092\u5897\u984d\u30fb\u8abf\u6574\u3059\u308b<\/h3>\n\n\n\n<p>\u300c\u4eca\u306e\u5e83\u544a\u914d\u4fe1\u306f\u4e00\u5b9a\u306e\u52b9\u679c\u304c\u4e0a\u304c\u3063\u3066\u3044\u308b\u304c\u3001\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u81ea\u793e\u3092\u77e5\u3063\u3066\u3082\u3089\u3044\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u3052\u305f\u3044\u300d\u3068\u3044\u3046\u72b6\u6cc1\u3067\u3042\u308c\u3070\u3001\u5e83\u544a\u306b\u304b\u3051\u308b\u4e88\u7b97\u3092\u5897\u984d\u3057\u3066IMP\u3092\u5897\u3084\u3057\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>Web\u5e83\u544a\u306f\u8cbb\u7528\u3092\u5897\u3084\u305b\u3070\u3001\u914d\u4fe1\u6570\u3082\u5897\u3048\u308b\u304b\u3089\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u76ee\u306b\u3059\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u308c\u3070\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001IMP\u5f53\u305f\u308a\u306e\u91d1\u984d\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u3082\u3001\u4e00\u3064\u306e\u65b9\u6cd5\u3067\u3059\u3002\u5e83\u544a\u8cbb\u7528\u304c\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u5f62\u5f0f\u3067\u6c7a\u307e\u308b\u5834\u5408\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u5165\u672d\u5358\u4fa1\u3092\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3067\u512a\u4f4d\u306a\u7acb\u5834\u3092\u5f97\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8907\u6570\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u547c\u3073\u8fbc\u3080\u5834\u5408\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3054\u3068\u306b\u4e88\u7b97\u3092\u8a2d\u3051\u308b\u306e\u3082\u4e00\u3064\u306e\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8aad\u8005\u306b\u30de\u30c3\u30c1\u3057\u305f\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8003\u3048\u308b<\/h3>\n\n\n\n<p>IMP\u3092\u5897\u3084\u3059\u65bd\u7b56\u3068\u3057\u3066\u3001\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5de5\u592b\u306f\u6709\u52b9\u3067\u3059\u3002\u7af6\u5408\u4ed6\u793e\u3068\u540c\u3058\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u52dd\u8ca0\u3057\u3088\u3046\u3068\u3057\u3066\u3082\u3001\u306a\u304b\u306a\u304b\u5e83\u544a\u304c\u63b2\u8f09\u3055\u308c\u305a\u3001IMP\u5897\u52a0\u306b\u306f\u3042\u307e\u308a\u3064\u306a\u304c\u3089\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30da\u30eb\u30bd\u30ca\u3092\u3088\u304f\u691c\u8a0e\u3057\u3001\u8907\u6570\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4e0a\u624b\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001IMP\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u969b\u3001\u5e83\u544a\u306e\u5185\u5bb9\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u5408\u3063\u3066\u3044\u308b\u3053\u3068\u306f\u5927\u524d\u63d0\u3067\u3059\u3002\u5e83\u544a\u306b\u5408\u308f\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a2d\u5b9a\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u305b\u3063\u304b\u304f\u81ea\u793e\u306eWeb\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3082\u3059\u3050\u306b\u96e2\u8131\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3053\u308c\u3067\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7d50\u3073\u3064\u304b\u305a\u3001\u696d\u7e3e\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e6\u30fc\u30b6\u30fc\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b<\/h3>\n\n\n\n<p>\u5e83\u544a\u914d\u4fe1\u306e\u76ee\u7684\u306f\u3001\u58f2\u4e0a\u306e\u30a2\u30c3\u30d7\u3068\u696d\u7e3e\u306e\u5411\u4e0a\u3067\u3059\u3002\u63d0\u4f9b\u3059\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u3064\u306a\u304c\u3089\u306a\u3051\u308c\u3070\u3001IMP\u304c\u5897\u3048\u3066\u3082\u58f2\u4e0a\u306e\u30a2\u30c3\u30d7\u306b\u306f\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u3060\u3051\u3067\u306a\u304f\u3001\u54c1\u8cea\u306e\u4f4e\u3044\u5e83\u544a\u3068\u307f\u306a\u3055\u308c\u308c\u3070\u3001\u5e83\u544a\u914d\u4fe1\u304c\u3055\u308c\u306b\u304f\u304f\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u3072\u304d\u3001\u8ab2\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u306f\u3068\u3066\u3082\u91cd\u8981\u3067\u3059\u3002\u308f\u304b\u308a\u3084\u3059\u304f\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u611f\u3058\u3089\u308c\u308b\u5185\u5bb9\u306e\u5e83\u544a\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30a2\u30c3\u30d7\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u523a\u3055\u308b\u5e83\u544a\u3092\u3064\u304f\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u3057\u3063\u304b\u308a\u5b9a\u3081\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u8ab2\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u3053\u3068\u3092\u8a34\u6c42\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u914d\u4fe1\u5148\u306e\u5a92\u4f53\u3084\u914d\u4fe1\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u8003\u616e\u3059\u308b<\/h3>\n\n\n\n<p>CPM\u5358\u4fa1\u306b\u3088\u308a\u5e83\u544a\u8cbb\u304c\u8acb\u6c42\u3055\u308c\u308b\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u8868\u793a\u3055\u308c\u308c\u3070\u81ea\u52d5\u7684\u306b\u5e83\u544a\u8cbb\u304c\u5897\u3048\u308b\u3053\u3068\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u81ea\u793e\u306e\u5546\u6750\u3092\u6c42\u3081\u308b\u30e6\u30fc\u30b6\u30fc\u3060\u3051\u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u3068\u304d\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u6700\u3082\u9ad8\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u9650\u3089\u308c\u305f\u5e83\u544a\u8cbb\u3092\u6709\u52b9\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306b\u6319\u3052\u308b\u9805\u76ee\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u3088\u304f\u898b\u308b\u5a92\u4f53<\/li><li>\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u5c45\u4f4f\u3059\u308b\u30a8\u30ea\u30a2<\/li><li>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u76ee\u306b\u5c4a\u304d\u3084\u3059\u3044\u6642\u9593\u3084\u66dc\u65e5<\/li><li>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5e74\u9f62\u30fb\u6027\u5225<\/li><\/ul>\n\n\n\n<p>\u4e0a\u8a18\u306e\u9805\u76ee\u3092\u8003\u616e\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u76ee\u306b\u5c4a\u304d\u3084\u3059\u304f\u306a\u308b\u3088\u3046\u5de5\u592b\u3059\u308b\u3068\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"IMPesm_marketing\">IMP\u306e\u6d3b\u7528\u306f\u300cesm marketing\u300d\u3092\u304a\u3059\u3059\u3081<\/span><\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306bIMP\u3092\u6d3b\u7528\u3057\u305f\u3044\u306a\u3089\u3001\u300cesm marketing\u300d\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u81ea\u793e\u3068\u76f4\u63a5\u3084\u308a\u53d6\u308a\u3092\u884c\u3046\u524d\u306e\u300c\u533f\u540d\u9867\u5ba2\u300d\u306b\u3082\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3053\u3068\u306f\u3001\u300cesm marketing\u300d\u306e\u5f37\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u533f\u540d\u9867\u5ba2\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u306b\u3042\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u307b\u304b\u3001\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3092\u9001\u308a\u9867\u5ba2\u306e\u518d\u6765\u8a2a\u3092\u4fc3\u3059\u3053\u3068\u3082\u53ef\u80fd\u3002\u9867\u5ba2\u306e\u5b9f\u540d\u5316\u3092\u4fc3\u9032\u3057\u3066CV\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300cesm 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