{"id":20165,"date":"2024-07-15T01:08:49","date_gmt":"2024-07-15T01:08:49","guid":{"rendered":"https:\/\/www.e-sales.jp\/eigyo-labo\/?p=20165"},"modified":"2026-02-26T18:31:12","modified_gmt":"2026-02-26T09:31:12","slug":"ga4","status":"publish","type":"post","link":"https:\/\/www.e-sales.jp\/eigyo-labo\/ga4-20165","title":{"rendered":"GA4\uff08Google analytics4\uff09\u3068\u306f\uff5c\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac"},"content":{"rendered":"\n<p>GA4\uff08Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4\uff09\u306f\u30012020\u5e7410\u6708\u306b\u767a\u8868\u3055\u308c\u305fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6700\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u3059\u3002Web\u30b5\u30a4\u30c8\u3068\u30a2\u30d7\u30ea\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u7ba1\u7406\u3067\u304d\u3001\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u305f\u5206\u6790\u6a5f\u80fd\u306a\u3069\u306e\u5f37\u529b\u306a\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001GA4\u306e\u7279\u5fb4\u3084\u8a2d\u5b9a\u65b9\u6cd5\u30fb\u6ce8\u610f\u70b9\u306a\u3069\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u5f79\u7acb\u3066\u308b\u305f\u3081\u306b\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_sm_008.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/05\/sb_bnr_WP08_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u3053\u306e\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4<\/p><ul class=\"toc_list\"><li><a href=\"#GA4Google4\">GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff09\u3068\u306f\uff5c\u6982\u8981\u3092\u89e3\u8aac<\/a><\/li><li><a href=\"#GA4\">GA4\u3068\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u76f8\u9055\u70b9<\/a><\/li><li><a href=\"#GA4-2\">GA4\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#GA4-3\">GA4\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/a><\/li><li><a href=\"#GA4-4\">GA4\u3092\u5229\u7528\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/a><\/li><li><a href=\"#GA4MA\">GA4\u306e\u64cd\u4f5c\u30fb\u904b\u7528\u304c\u96e3\u3057\u3044\u306a\u3089MA\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u3082\u304a\u3059\u3059\u3081<\/a><\/li><li><a href=\"#GA4-5\">GA4\u3092\u6d3b\u7528\u3057\u3066\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3057\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"GA4Google4\">GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff09\u3068\u306f\uff5c\u6982\u8981\u3092\u89e3\u8aac<\/span><\/h2>\n\n\n\n<p>GA4\u306f\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u66ff\u308f\u308a\u3068\u3057\u3066\u516c\u958b\u3055\u308c\u305f\u3001Google\u306e\u63d0\u4f9b\u3059\u308b\u30a6\u30a7\u30d6\u89e3\u6790\u30c4\u30fc\u30eb\u306e\u6700\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u3059\u3002GA4\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7684\u306b\u7ba1\u7406\u30fb\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u524d\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u30d9\u30fc\u30b9\u306e\u5206\u6790\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001GA4\u3067\u306f\u30a4\u30d9\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u5206\u6790\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u3084\u30b9\u30af\u30ed\u30fc\u30eb\u306a\u3069\u306e\u3042\u3089\u3086\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a18\u9332\u30fb\u5206\u6790\u3067\u304d\u308b\u70b9\u304cGA4\u306e\u9b45\u529b\u3067\u3059\u3002<\/p>\n\n\n\n<p>Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u30a2\u30af\u30bb\u30b9\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u304b\u3059\u306a\u3089\u3001GA4\u306f\u307e\u3063\u3055\u304d\u306b\u5c0e\u5165\u3059\u3079\u304d\u5206\u6790\u30c4\u30fc\u30eb\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3082\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/google-analytics-19333\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics\u306f\u4f7f\u3048\u308b\u304b\uff1f\u6a5f\u80fd\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"GA4\">GA4\u3068\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u76f8\u9055\u70b9<\/span><\/h2>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u65b0\u30d0\u30fc\u30b8\u30e7\u30f3\u306eGA4\u3068\u65e7\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a4\u30d9\u30f3\u30c8\u3054\u3068\u306b\u8a08\u6e2c\u3067\u304d\u308b<\/h3>\n\n\n\n<p>GA4\u3067\u306f\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3060\u3051\u3067\u306a\u304f\u30af\u30ea\u30c3\u30af\u3084\u30b9\u30af\u30ed\u30fc\u30eb\u30fb\u52d5\u753b\u518d\u751f\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u67d4\u8edf\u306b\u5b9a\u7fa9\u30fb\u8a08\u6e2c\u3067\u304d\u307e\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u5206\u6790\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u3063\u3066\u3044\u308b\u304b\u3001\u3069\u306e\u6bb5\u968e\u3067\u96e2\u8131\u3057\u3066\u3044\u308b\u304b\u306a\u3069\u3001\u30b5\u30a4\u30c8\u6539\u5584\u306b\u5f79\u7acb\u3064\u77e5\u898b\u3092\u5f97\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e<\/td><td>\u6982\u8981<\/td><\/tr><tr><td>\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8<\/td><td>GA4\u306e\u57fa\u672c\u30bf\u30b0\u3092\u8a2d\u7f6e\u3059\u308b\u3068\u81ea\u52d5\u7684\u306b\u8a08\u6e2c\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8<br>\u5177\u4f53\u4f8b\uff1a<br>\u521d\u3081\u3066\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\uff08first_visit\uff09<br>\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u958b\u59cb\u3057\u305f\uff08session_start\uff09\u306a\u3069<\/td><\/tr><tr><td>\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8<\/td><td>\u57fa\u672c\u30bf\u30b0\u3092\u8a2d\u7f6e\u3057\u305f\u3060\u3051\u3067\u306f\u8a08\u6e2c\u3055\u308c\u306a\u3044\u304c\u3001GA4\u7ba1\u7406\u753b\u9762\u4e0a\u3067\u6709\u52b9\u306b\u3059\u308b\u3068\u81ea\u52d5\u7684\u306b\u8a08\u6e2c\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8<br>\u5177\u4f53\u4f8b\uff1a<br>\u30da\u30fc\u30b8\u3092\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u305f\uff08scroll\uff09<br>\u30d5\u30a1\u30a4\u30eb\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\uff08file_download\uff09\u306a\u3069<\/td><\/tr><tr><td>\u63a8\u5968\u30a4\u30d9\u30f3\u30c8<\/td><td>\u30b5\u30a4\u30c8\u306b\u5408\u308f\u305b\u3066\u5b9f\u88c5\u304c\u5fc5\u8981\u306a\u30a4\u30d9\u30f3\u30c8\u3067\u3001Google\u304c\u6c7a\u3081\u305f\u5019\u88dc\u306e\u4e2d\u304b\u3089\u8a08\u6e2c\u3057\u305f\u3044\u5185\u5bb9\u306b\u5408\u3063\u305f\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u9078\u3093\u3067\u5b9f\u88c5\u3059\u308b\u30a4\u30d9\u30f3\u30c8<\/td><\/tr><tr><td>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8<\/td><td>\u30b5\u30a4\u30c8\u306b\u5408\u308f\u305b\u3066\u5b9f\u88c5\u304c\u5fc5\u8981\u3067\u3001\u81ea\u5206\u3067\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u5b9a\u7fa9\u3059\u308b\u30a4\u30d9\u30f3\u30c8<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u30da\u30fc\u30b8\u5358\u4f4d\u3067\u306e\u8a08\u6e2c\u306b\u9650\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001GA4\u306b\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u3067\u30b5\u30a4\u30c8\u5168\u4f53\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u7db2\u7f85\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Web\u30b5\u30a4\u30c8\u3068\u30a2\u30d7\u30ea\u3092\u6a2a\u65ad\u7684\u306b\u8a08\u6e2c\u3067\u304d\u308b<\/h3>\n\n\n\n<p>GA4\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3068\u30a2\u30d7\u30ea\u306e\u30c7\u30fc\u30bf\u3092\u4e00\u3064\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3067\u7ba1\u7406\u3067\u304d\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u5305\u62ec\u7684\u306b\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u524d\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u306f\u3001Web\u3068\u30a2\u30d7\u30ea\u3067\u5225\u3005\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u96e3\u70b9\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u70b9\u3001GA4\u3067\u306f\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u5229\u7528\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u540c\u4e00\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u3057\u3066\u5224\u5b9a\u3057\u305f\u308a\u3001Web\u30b5\u30a4\u30c8\u3068\u30a2\u30d7\u30ea\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3066\u5206\u6790\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>Web\u3068\u30a2\u30d7\u30ea\u3092\u6a2a\u65ad\u7684\u306b\u5206\u6790\u3067\u304d\u308c\u3070\u3001\u3042\u3089\u3086\u308b\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3057\u3066\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u4f5c\u308b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u52b9\u679c\u3092\u691c\u8a3c\u3059\u308b\u969b\u306b\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BigQuery\u3092\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308b<\/h3>\n\n\n\n<p>Google\u306e\u63d0\u4f9b\u3059\u308b\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u9ad8\u901f\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3042\u308b\u300cBigQuery\u300d\u3068\u306e\u9023\u643a\u304c\u7121\u6599\u3067\u884c\u3048\u308b\u70b9\u3082\u3001GA4\u306e\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067BigQuery\u3092\u4f7f\u3046\u306b\u306f\u3001Analytics 360\u3068\u3044\u3046\u6709\u6599\u7248\u306e\u5951\u7d04\u304c\u5fc5\u8981\u3067\u3057\u305f\u3002\u305d\u306e\u70b9\u3001GA4\u3092\u5c0e\u5165\u3057\u3066BigQuery\u3092\u7121\u6599\u3067\u6d3b\u7528\u3059\u308c\u3070\u3001SQL\u7b49\u3067\u81ea\u7531\u306b\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30ab\u30b9\u30bf\u30e0\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u6210\u3084\u4ed6\u30c7\u30fc\u30bf\u3068\u306e\u7d71\u5408\u304c\u3088\u308a\u304b\u3093\u305f\u3093\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5927\u898f\u6a21\u306a\u30c7\u30fc\u30bf\u3092\u9ad8\u901f\u306b\u51e6\u7406\u3067\u304d\u308b\u305f\u3081\u3001\u8907\u96d1\u306a\u5206\u6790\u3084\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u305f\u3060\u3057\u3001BigQuery\u3092\u5229\u7528\u3059\u308b\u306b\u306f\u3042\u308b\u7a0b\u5ea6\u306e\u30c7\u30fc\u30bf\u5206\u6790\u30b9\u30ad\u30eb\u304c\u6c42\u3081\u3089\u308c\u308b\u305f\u3081\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u5c02\u9580\u5bb6\u306e\u5354\u529b\u304c\u5fc5\u8981\u306b\u306a\u308b\u3053\u3068\u306f\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI\u306b\u3088\u308b\u5206\u6790\u30fb\u4e88\u6e2c\u6a5f\u80fd\u304c\u3042\u308b<\/h3>\n\n\n\n<p>GA4\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001Google\u88fd\u306eAI\u6280\u8853\u3092\u6d3b\u7528\u3057\u305f\u9ad8\u5ea6\u306a\u5206\u6790\u30fb\u4e88\u6e2c\u6a5f\u80fd\u3092\u5229\u7528\u3067\u304d\u307e\u3059\u3002\u6a5f\u68b0\u5b66\u7fd2\u3092\u7528\u3044\u3066\u3001\u7570\u5e38\u5024\u306e\u691c\u77e5\u3084\u30c8\u30ec\u30f3\u30c9\u306e\u4e88\u6e2c\u306a\u3069\u3092\u884c\u3048\u308b\u306e\u304c\u9b45\u529b\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u6307\u6a19<\/td><td>\u5b9a\u7fa9<\/td><\/tr><tr><td>\u8cfc\u5165\u306e\u53ef\u80fd\u6027<\/td><td>\u904e\u53bb 28 \u65e5\u9593\u306b\u64cd\u4f5c\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u3063\u3066\u3001\u4eca\u5f8c 7 \u65e5\u9593\u4ee5\u5185\u306b\u7279\u5b9a\u306e\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u304c\u8a18\u9332\u3055\u308c\u308b\u53ef\u80fd\u6027\u3067\u3059\u3002<\/td><\/tr><tr><td>\u96e2\u8131\u306e\u53ef\u80fd\u6027<\/td><td>\u904e\u53bb 7 \u65e5\u4ee5\u5185\u306b\u30a2\u30d7\u30ea\u3084\u30b5\u30a4\u30c8\u3067\u64cd\u4f5c\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u4eca\u5f8c 7 \u65e5\u4ee5\u5185\u306b\u64cd\u4f5c\u3092\u884c\u308f\u306a\u3044\u53ef\u80fd\u6027\u3067\u3059\u3002<\/td><\/tr><tr><td>\u4e88\u6e2c\u53ce\u76ca<\/td><td>\u904e\u53bb 28 \u65e5\u9593\u306b\u64cd\u4f5c\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u4eca\u5f8c 28 \u65e5\u9593\u306b\u9054\u6210\u3059\u308b\u5168\u8cfc\u5165\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u7dcf\u53ce\u76ca\u306e\u4e88\u6e2c\u3067\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u5f15\u7528\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/9846734?hl=ja\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d8\u30eb\u30d7<\/a><\/p>\n\n\n\n<p>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u3082AI\u304c\u6d3b\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u73fe\u5728\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u5909\u5316\u70b9\u3092\u3044\u3061\u65e9\u304f\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u8cfc\u5165\u78ba\u7387\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3057\u305f\u308a\u3001\u4eca\u5f8c\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u91cf\u3092\u4e88\u6e2c\u3057\u305f\u308a\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6700\u9069\u5316\u306b\u5f79\u7acb\u3066\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"GA4-2\">GA4\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n\n\n\n<p>\u6b21\u306b\u3001GA4\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3092\uff13\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u62e1\u5f35\u30a4\u30d9\u30f3\u30c8\u8a08\u6e2c\u6a5f\u80fd\u306b\u3088\u308a\u5206\u6790\u304c\u304b\u3093\u305f\u3093\u306b\u306a\u308b<\/h3>\n\n\n\n<p>GA4\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001\u62e1\u5f35\u30a4\u30d9\u30f3\u30c8\u8a08\u6e2c\u6a5f\u80fd\u306b\u3088\u308a\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u3084\u5206\u6790\u3092\u304b\u3093\u305f\u3093\u306b\u884c\u3048\u307e\u3059\u3002\u3042\u3089\u304b\u3058\u3081\u7528\u610f\u3055\u308c\u305f\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3092\u6709\u52b9\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30fc\u30c9\u3092\u66f8\u304b\u305a\u3068\u3082\u30a4\u30d9\u30f3\u30c8\u3092\u8a08\u6e2c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u62e1\u5f35\u30a4\u30d9\u30f3\u30c8\u8a08\u6e2c\u6a5f\u80fd\u3067\u8ffd\u8de1\u3067\u304d\u308b\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u6e2c\u5b9a\u30aa\u30d7\u30b7\u30e7\u30f3<\/td><td>\u6982\u8981<\/td><\/tr><tr><td>\u30b9\u30af\u30ed\u30fc\u30eb\u6570<br>scroll<\/td><td>\u30e6\u30fc\u30b6\u30fc\u304c\u5404\u30da\u30fc\u30b8\u306e\u6700\u4e0b\u90e8\u307e\u3067\u521d\u3081\u3066\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u305f\u3068\u304d\u306b\u8a18\u9332\uff08\u5782\u76f4\u65b9\u5411\u306b90%\u306e\u6df1\u3055\u307e\u3067\u8868\u793a\u3055\u308c\u305f\u3068\u304d\u306a\u3069\uff09<\/td><\/tr><tr><td>\u96e2\u8131\u30af\u30ea\u30c3\u30af<br>click<\/td><td>\u30e6\u30fc\u30b6\u30fc\u304c\u73fe\u5728\u306e\u30c9\u30e1\u30a4\u30f3\u304b\u3089\u79fb\u52d5\u3059\u308b\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u305f\u3073\u306b\u8a18\u9332<\/td><\/tr><tr><td>\u30b5\u30a4\u30c8\u5185\u691c\u7d22<br>view_search_results<\/td><td>\u30e6\u30fc\u30b6\u30fc\u306b\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u308b\u305f\u3073\u306b\u8a18\u9332<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u51fa\u5178\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/9216061?hl=ja\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d8\u30eb\u30d7<\/a><\/p>\n\n\n\n<p>GA4\u3067\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u304c\u7c21\u7d20\u5316\u3055\u308c\u305f\u3053\u3068\u3067\u5206\u6790\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u5e45\u3082\u5e83\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u8a73\u3057\u304f\u5206\u6790\u3067\u304d\u308b<\/h3>\n\n\n\n<p>\u30a4\u30d9\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u5206\u6790\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u3088\u308a\u8a73\u7d30\u306b\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u70b9\u3082GA4\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b9\u30af\u30ed\u30fc\u30eb\u3084\u30af\u30ea\u30c3\u30af\u30fb\u52d5\u753b\u518d\u751f\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a08\u6e2c\u53ef\u80fd\u3067\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u3084\u884c\u52d5\u306e\u6587\u8108\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u8907\u6570\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u5206\u6790\u3057\u3001\u30b5\u30a4\u30c8\u6539\u5584\u3084\u65bd\u7b56\u7acb\u6848\u306b\u5f79\u7acb\u3066\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u91cd\u8996\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u3067\u304d\u308b<\/h3>\n\n\n\n<p>GA4\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3092\u91cd\u8996\u3057\u305f\u4ed5\u7d44\u307f\u304c\u5c0e\u5165\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8fd1\u5e74\u3001Cookie\u60c5\u5831\u306e\u53d6\u5f97\u5236\u9650\u306a\u3069\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306e\u5f37\u5316\u306b\u3088\u3063\u3066\u53d6\u5f97\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306b\u5236\u7d04\u304c\u751f\u3058\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002GA4\u306f\u3001\u4eca\u5f8c\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u95a2\u9023\u306e\u898f\u5236\u5f37\u5316\u306b\u3082\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>GA4\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u610f\u8b58\u306e\u9ad8\u307e\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u9069\u5207\u306a\u30c7\u30fc\u30bf\u7ba1\u7406\u3068\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u9075\u5b88\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_sm_008.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/05\/sb_bnr_WP08_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"GA4-3\">GA4\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/span><\/h2>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001GA4\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\uff13\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002\u624b\u9806\u306f\u591a\u3044\u3082\u306e\u306e\u3001\u5404\u30b9\u30c6\u30c3\u30d7\u306f\u96e3\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\uff11\u30b9\u30c6\u30c3\u30d7\u305a\u3064\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n\n\n\n<p>\u307e\u305a\u3001<a href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94<\/a>\u306e\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u300c\u3055\u3063\u305d\u304f\u59cb\u3081\u308b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_1.jpg\" alt=\"GA4\uff08Google analytics4\uff09\u3068\u306f\uff5c\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac_\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b1\" class=\"wp-image-20166\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_1.jpg 960w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_1-300x169.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_1-768x432.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_1-320x180.jpg 320w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u540d\u300d\u306b\u4f1a\u793e\u540d\u3084\u90e8\u7f72\u540d\u3092\u5165\u529b\u3057\u3001\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30c7\u30fc\u30bf\u5171\u6709\u8a2d\u5b9a\u300d\u3092\u8a2d\u5b9a\u3067\u304d\u305f\u3089\u3001\u300c\u6b21\u3078\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30c7\u30fc\u30bf\u5171\u6709\u8a2d\u5b9a\u300d\u306e\uff14\u9805\u76ee\u306f\u3001Google\u306b\u30c7\u30fc\u30bf\u3092\u3069\u3053\u307e\u3067\u5171\u6709\u3059\u308b\u306e\u304b\u3092\u8a2d\u5b9a\u3059\u308b\u5185\u5bb9\u3067\u3059\u3002\u4e00\u822c\u306b\u516c\u958b\u3055\u308c\u308b\u3053\u3068\u306f\u306a\u3044\u305f\u3081\u3001\u3059\u3079\u3066\u306b\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u3066\u3082\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_10.jpg\" alt=\"GA4\uff08Google analytics4\uff09\u3068\u306f\uff5c\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac_\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b2\" class=\"wp-image-20175\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_10.jpg 960w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_10-300x169.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_10-768x432.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_10-320x180.jpg 320w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u753b\u9762\u304c\u9077\u79fb\u3057\u305f\u3089\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u540d\u300d\u300c\u30ec\u30dd\u30fc\u30c8\u306e\u30bf\u30a4\u30e0\u30be\u30fc\u30f3\u300d\u300c\u901a\u8ca8\u300d\u3092\u8a2d\u5b9a\u3057\u3001\u300c\u6b21\u3078\u300d\u3092\u62bc\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_6.jpg\" alt=\"GA4\uff08Google analytics4\uff09\u3068\u306f\uff5c\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac_\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b3\" class=\"wp-image-20171\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_6.jpg 960w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_6-300x169.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_6-768x432.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_6-320x180.jpg 320w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u6b21\u306b\u3001\u300c\u30d3\u30b8\u30cd\u30b9\u306e\u6982\u8981\u300d\u753b\u9762\u3067\u30a2\u30f3\u30b1\u30fc\u30c8\u5f62\u5f0f\u306e\u8cea\u554f\u306b\u56de\u7b54\u3057\u3001\u300c\u6b21\u3078\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_3.jpg\" alt=\"GA4\uff08Google analytics4\uff09\u3068\u306f\uff5c\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac_\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b4\" class=\"wp-image-20168\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_3.jpg 960w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_3-300x169.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_3-768x432.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_3-320x180.jpg 320w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u6b21\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u3069\u306e\u9805\u76ee\u3092\u9078\u629e\u3059\u308b\u306e\u304b\u306b\u3088\u3063\u3066GA4\u306e\u5de6\u5074\u30e1\u30cb\u30e5\u30fc\u30d0\u30fc\u306b\u8868\u793a\u3055\u308c\u308b\u30e1\u30cb\u30e5\u30fc\u69cb\u6210\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8a8d\u77e5\u306e\u62e1\u5927\u3084\u65b0\u898f\u9867\u5ba2\u306e\u5275\u51fa\u306b\u7279\u5316\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u300c\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u767a\u6398\u300d\u3092\u9078\u629e\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_8.jpg\" alt=\"GA4\uff08Google analytics4\uff09\u3068\u306f\uff5c\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac_\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b5\" class=\"wp-image-20173\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_8.jpg 960w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_8-300x169.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_8-768x432.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_8-320x180.jpg 320w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u5229\u7528\u898f\u7d04\u300d\u306e\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u305f\u3089\u3001\u56fd\u3092\u300c\u65e5\u672c\u300d\u306b\u8a2d\u5b9a\u3057\u305f\u3042\u3068\u30c1\u30a7\u30c3\u30af\u30de\u30fc\u30af\u3092\u5165\u308c\u300c\u540c\u610f\u3059\u308b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_5.jpg\" alt=\"GA4\uff08Google analytics4\uff09\u3068\u306f\uff5c\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac_\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b6\" class=\"wp-image-20170\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_5.jpg 960w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_5-300x169.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_5-768x432.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_5-320x180.jpg 320w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b5\u30a4\u30c8\u306eURL\u3092GA4\u306b\u767b\u9332\u3059\u308b<\/h3>\n\n\n\n<p>\u3059\u308b\u3068\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u9078\u629e\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u4efb\u610f\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u629e\u3057\u307e\u3059\uff08\u4eca\u56de\u306f\u300c\u30a6\u30a7\u30d6\u300d\u3092\u9078\u629e\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_9.jpg\" alt=\"GA4\uff08Google analytics4\uff09\u3068\u306f\uff5c\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac_\u30b5\u30a4\u30c8\u306eURL\u3092GA4\u306b\u767b\u9332\u3059\u308b1\" class=\"wp-image-20174\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_9.jpg 960w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_9-300x169.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_9-768x432.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_9-320x180.jpg 320w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u300c\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a2d\u5b9a\u300d\u306e\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u30b5\u30a4\u30c8\u306eURL\u3068\u30b9\u30c8\u30ea\u30fc\u30e0\u540d\uff08\u30b5\u30a4\u30c8\u540d\uff09\u3092\u5165\u529b\u3057\u300c\u4f5c\u6210\u3057\u3066\u7d9a\u884c\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_2.jpg\" alt=\"GA4\uff08Google analytics4\uff09\u3068\u306f\uff5c\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac_\u30b5\u30a4\u30c8\u306eURL\u3092GA4\u306b\u767b\u9332\u3059\u308b2\" class=\"wp-image-20167\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_2.jpg 960w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_2-300x169.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_2-768x432.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_2-320x180.jpg 320w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30bf\u30b0\u3092\u53d6\u5f97\u3057\u3066Web\u30b5\u30a4\u30c8\u306b\u8cbc\u308a\u4ed8\u3051\u308b<\/h3>\n\n\n\n<p>\u3053\u3053\u307e\u3067\u306e\u64cd\u4f5c\u3092\u7d42\u3048\u308b\u3068\u3001\u300cGoogle \u30bf\u30b0\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u9078\u629e\u300d\u306e\u753b\u9762\u306b\u9077\u79fb\u3059\u308b\u306e\u3067\u3001\u53f3\u4e0a\u306e\u30b3\u30d4\u30fc\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u30bf\u30b0\u3092\u30b3\u30d4\u30fc\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_7.jpg\" alt=\"GA4\uff08Google analytics4\uff09\u3068\u306f\uff5c\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac_\u30bf\u30b0\u3092\u53d6\u5f97\u3057\u3066Web\u30b5\u30a4\u30c8\u306b\u8cbc\u308a\u4ed8\u3051\u308b1\" class=\"wp-image-20172\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_7.jpg 960w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_7-300x169.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_7-768x432.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_7-320x180.jpg 320w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u30b3\u30d4\u30fc\u3057\u305f\u30b3\u30fc\u30c9\u3092\u3001\u6e2c\u5b9a\u3057\u305f\u3044\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u306e&lt;\/head&gt;\u30bf\u30b0\u306e\u76f4\u524d\u306b\u8cbc\u308a\u4ed8\u3051\u307e\u3057\u3087\u3046\u3002\u6700\u5f8c\u306b\u3001\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u300d\u30ec\u30dd\u30fc\u30c8\u3067\u30c7\u30fc\u30bf\u53d6\u5f97\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3067\u304d\u305f\u3089\u5b8c\u4e86\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_4.jpg\" alt=\"GA4\uff08Google analytics4\uff09\u3068\u306f\uff5c\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac_\u30bf\u30b0\u3092\u53d6\u5f97\u3057\u3066Web\u30b5\u30a4\u30c8\u306b\u8cbc\u308a\u4ed8\u3051\u308b2\" class=\"wp-image-20169\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_4.jpg 960w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_4-300x169.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_4-768x432.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2024\/07\/GA4_4-320x180.jpg 320w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"GA4-4\">GA4\u3092\u5229\u7528\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/span><\/h2>\n\n\n\n<p>GA4\u306e\u5229\u7528\u306b\u306f\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3044\u304f\u3064\u304b\u306e\u6ce8\u610f\u70b9\u3082\u5b58\u5728\u3057\u307e\u3059\u3002GA4\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304b\u3089\u30c7\u30fc\u30bf\u306e\u79fb\u884c\u306f\u3067\u304d\u306a\u3044<\/h3>\n\n\n\n<p>\u524d\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u84c4\u7a4d\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306f\u3001GA4\u306b\u76f4\u63a5\u79fb\u884c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>2023\u5e74\uff17\u6708\u306b\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30c7\u30fc\u30bf\u8a08\u6e2c\u304c\u505c\u6b62\u3055\u308c\u305f\u305f\u3081\u3001GA4\u3092\u3067\u304d\u308b\u9650\u308a\u65e9\u3081\u306b\u5c0e\u5165\u3057\u3001\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30fc\u30bf\u306e\u9023\u7d9a\u6027\u3092\u4fdd\u3064\u305f\u3081\u306b\u3082\u3001\u65e9\u3081\u306bGA4\u306e\u8a2d\u5b9a\u3068\u30c7\u30fc\u30bf\u84c4\u7a4d\u3092\u958b\u59cb\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f7f\u3044\u65b9\u306b\u6163\u308c\u308b\u307e\u3067\u6642\u9593\u304c\u304b\u304b\u308b<\/h3>\n\n\n\n<p>GA4\u306f\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u306f\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3084\u6a5f\u80fd\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u305f\u3081\u3001\u4f7f\u3044\u65b9\u306b\u6163\u308c\u308b\u307e\u3067\u306b\u6642\u9593\u3092\u8981\u3057\u307e\u3059\u3002\u30ec\u30dd\u30fc\u30c8\u306e\u69cb\u6210\u3084\u540d\u79f0\u304c\u5909\u66f4\u3055\u308c\u3066\u304a\u308a\u3001\u76ee\u7684\u306e\u60c5\u5831\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u6238\u60d1\u3046\u3053\u3068\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3068\u304f\u306b\u3001GA4\u7279\u6709\u306e\u6982\u5ff5\u3067\u3042\u308b\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3084\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u306e\u7406\u89e3\u3068\u8a2d\u5b9a\u306b\u306f\u3001\u30c8\u30e9\u30a4\u30a2\u30f3\u30c9\u30a8\u30e9\u30fc\u304c\u5fc5\u8981\u3067\u3059\u3002\u793e\u5185\u3067\u5206\u6790\u3092\u62c5\u5f53\u3059\u308b\u4eba\u6750\u3092\u80b2\u6210\u3057\u3001GA4\u306e\u6d3b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u77e5\u898b\u3092\u84c4\u7a4d\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30fc\u30b9\u3092\u6d3b\u7528\u3057\u3001GA4\u306e\u57fa\u672c\u7684\u306a\u4f7f\u3044\u65b9\u3092\u30de\u30b9\u30bf\u30fc\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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