{"id":22140,"date":"2025-04-03T09:24:24","date_gmt":"2025-04-03T00:24:24","guid":{"rendered":"https:\/\/www.e-sales.jp\/eigyo-labo\/?p=22140"},"modified":"2026-03-24T13:35:46","modified_gmt":"2026-03-24T04:35:46","slug":"crm-strategy","status":"publish","type":"post","link":"https:\/\/www.e-sales.jp\/eigyo-labo\/crm-strategy-22140","title":{"rendered":"CRM\u6226\u7565\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u3084\u5c0e\u5165\u4e8b\u4f8b\u3001\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30b3\u30c4\u3092\u7d39\u4ecb\uff01"},"content":{"rendered":"\n<p>CRM\u6226\u7565\u306f\u3001\u5e02\u5834\u306e\u5909\u5316\u304c\u6fc0\u3057\u304f\u9867\u5ba2\u30cb\u30fc\u30ba\u304c\u591a\u69d8\u5316\u3057\u305f\u73fe\u4ee3\u306b\u304a\u3044\u3066\u52b9\u679c\u7684\u306a\u7d4c\u55b6\u6226\u7565\u3067\u3059\u3002\u3068\u306f\u3044\u3048\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306b\u7b56\u5b9a\u3059\u308c\u3070\u3088\u3044\u304b\u306a\u3069\u3001\u3088\u304f\u5206\u304b\u3089\u306a\u3044\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f\u3001CRM\u6226\u7565\u306e\u6982\u8981\u3084\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3001\u7b56\u5b9a\u3059\u308b\u305f\u3081\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306a\u3069\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9\u3084\u3001\u5b9f\u969b\u306b\u5c0e\u5165\u3057\u3066\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u4f01\u696d\u306e\u4e8b\u4f8b\u3082\u7d39\u4ecb\u3057\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_crm_sfa_usage.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2025\/01\/esm_bnr_crm_sfa_usage_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u3053\u306e\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4<\/p><ul class=\"toc_list\"><li><a href=\"#CRM\">CRM\u6226\u7565\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#CRM-2\">CRM\u6226\u7565\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#CRM-3\">CRM\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u969b\u306e\u30b9\u30c6\u30c3\u30d7<\/a><\/li><li><a href=\"#CRM-4\">CRM\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li><a href=\"#CRM3\">CRM\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u4e8b\u4f8b3\u9078<\/a><\/li><li><a href=\"#i\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"CRM\">CRM\u6226\u7565\u3068\u306f\uff1f<\/span><\/h2>\n\n\n\n<p>CRM\u3068\u306fCustomer Relationship Management\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u7565\u79f0\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002\u4f01\u696d\u304c\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3057\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3068\u306a\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u306e\u7372\u5f97\u30fb\u5411\u4e0a\u3092\u76ee\u6307\u3059\u7ba1\u7406\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u3092\u884c\u3046\u30c4\u30fc\u30eb\u3092\u6307\u3057\u3066CRM\u3068\u547c\u3076\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>CRM\u6226\u7565\u306f\u3001\u6587\u5b57\u901a\u308a\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u305f\u3081\u306e\u6226\u7565\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3084\u55dc\u597d\u3092\u628a\u63e1\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u610f\u601d\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u53e3\u30b3\u30df\u3084\u30ea\u30d5\u30a1\u30e9\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u53cb\u9054\u7d39\u4ecb\uff09\u306e\u4fc3\u9032\u306b\u3064\u306a\u3052\u3001\u9867\u5ba2\u57fa\u76e4\u306e\u62e1\u5927\u3092\u56f3\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u73fe\u4ee3\u306f\u30e2\u30ce\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3042\u3075\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u6ce8\u529b\u3057\u3066\u3082\u3001\u601d\u3063\u305f\u3088\u3046\u306a\u52b9\u679c\u3092\u51fa\u3059\u3053\u3068\u306f\u7c21\u5358\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3088\u308a\u3082\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u898b\u76f4\u3057\u3001\u7d99\u7d9a\u3057\u3066\u8cfc\u5165\u30fb\u5951\u7d04\u3057\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u306b\u3059\u308b\u307b\u3046\u304c\u6709\u52b9\u306a\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>CRM\u6226\u7565\u306f\u3001\u5e02\u5834\u304c\u6210\u719f\u3057\u305f\u73fe\u4ee3\u306e\u74b0\u5883\u306b\u30de\u30c3\u30c1\u3057\u305f\u6226\u7565\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"CRM-2\">CRM\u6226\u7565\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/span><\/h2>\n\n\n\n<p>\u524d\u8ff0\u306e\u3068\u304a\u308a\u3001CRM\u6226\u7565\u306f\u73fe\u4ee3\u306e\u5e02\u5834\u74b0\u5883\u306b\u30de\u30c3\u30c1\u3057\u305f\u6709\u52b9\u306a\u7d4c\u55b6\u6226\u7565\u3067\u3001\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u3055\u307e\u3056\u307e\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u304a\u3082\u306a\u30e1\u30ea\u30c3\u30c8\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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class=\"post_add_banner\">\n<a href=\"\/form\/form_crm_sfa_usage.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2025\/01\/esm_bnr_crm_sfa_usage_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"CRM-3\">CRM\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u969b\u306e\u30b9\u30c6\u30c3\u30d7<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"665\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2025\/03\/catch_img_25_22140_01-1140x665.png\" alt=\"CRM\u6226\u7565\u7b56\u5b9a\u306e\u30b9\u30c6\u30c3\u30d7\" class=\"wp-image-22147\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2025\/03\/catch_img_25_22140_01-1140x665.png 1140w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2025\/03\/catch_img_25_22140_01-300x175.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2025\/03\/catch_img_25_22140_01-768x448.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2025\/03\/catch_img_25_22140_01-308x180.png 308w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2025\/03\/catch_img_25_22140_01.png 1237w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n\n\n\n<p>\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308bCRM\u6226\u7565\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u7b56\u5b9a\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u304b\u3068\u304a\u8003\u3048\u306e\u65b9\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u52b9\u679c\u7684\u306aCRM\u6226\u7565\u3092\u6c7a\u5b9a\u30fb\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3093\u3067\u9032\u3081\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u30015\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3001\u9806\u306b\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002CRM\u3092\u5c0e\u5165\u3059\u308b\u969b\u306e\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u00a0\u30b4\u30fc\u30eb\u3092\u6c7a\u3081\u308b<\/h3>\n\n\n\n<p>\u52b9\u679c\u7684\u306aCRM\u6226\u7565\u3092\u6253\u3061\u51fa\u3059\u305f\u3081\u306b\u306f\u3001\u6700\u521d\u306b\u5177\u4f53\u7684\u306a\u30b4\u30fc\u30eb\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u30b4\u30fc\u30eb\u304c\u66d6\u6627\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u3092\u5b9f\u8df5\u3059\u3079\u304d\u304b\u304c\u5206\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30b4\u30fc\u30eb\u3092\u660e\u78ba\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u9054\u6210\u307e\u3067\u306b\u4f55\u3092\u3059\u308b\u3079\u304d\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u52b9\u679c\u306e\u3042\u308b\u65bd\u7b56\u3092\u5b9f\u73fe\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u6570\u5024\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u6226\u7565\u306e\u9032\u6357\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u6539\u5584\u3084\u7d99\u7d9a\u306a\u3069\u306e\u5224\u65ad\u304c\u7684\u78ba\u306b\u4e0b\u305b\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30b4\u30fc\u30eb\u306e\u4f8b\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul 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class=\"wp-block-heading\">2.\u00a0\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6c7a\u3081\u308b<\/h3>\n\n\n\n<p>\u30b4\u30fc\u30eb\u3092\u6c7a\u3081\u305f\u3089\u3001\u6b21\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u305f\u3068\u3048\u307020\u4ee3\u306e\u5973\u6027\u306850\u4ee3\u306e\u7537\u6027\u3067\u306f\u55dc\u597d\u3084\u30cb\u30fc\u30ba\u304c\u5927\u304d\u304f\u7570\u306a\u308a\u3001\u5fc3\u3092\u3064\u304b\u3080\u65bd\u7b56\u306b\u3082\u5927\u304d\u306a\u9055\u3044\u304c\u51fa\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u5bfe\u8c61\u3092\u7279\u5b9a\u306e\u5c64\u306b\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u3067\u3001\u5e83\u544a\u8cbb\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7121\u99c4\u304c\u6e1b\u3089\u305b\u3001\u9ad8\u3044\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306b\u3001\u91cd\u70b9\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u7279\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u7279\u5b9a\u3059\u308b\u969b\u306f\u3001\u3053\u308c\u307e\u3067\u306b\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u305f\u4eba\u306e\u60c5\u5831\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u6c7a\u307e\u3063\u305f\u3089\u3001\u8a73\u7d30\u306a\u30da\u30eb\u30bd\u30ca\u50cf\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u9867\u5ba2\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u30cb\u30fc\u30ba\u304c\u7406\u89e3\u3057\u3084\u3059\u304f\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u304c\u7acb\u3066\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u00a0\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u77e5\u308a\u4f01\u753b\u3092\u7acb\u6848\u3059\u308b<\/h3>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u7279\u5b9a\u3067\u304d\u305f\u3089\u3001\u8a72\u5f53\u3059\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u30cb\u30fc\u30ba\u3092\u6df1\u6398\u308a\u3057\u307e\u3057\u3087\u3046\u3002\u6709\u610f\u7fa9\u306aCRM\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u3069\u306e\u3088\u3046\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30cb\u30fc\u30ba\u304c\u628a\u63e1\u3067\u304d\u305f\u3089\u3001\u65bd\u7b56\u3092\u7acb\u6848\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u65bd\u7b56\u306e\u4f8b\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7279\u5b9a\u306e\u5546\u54c1\u306e\u8cfc\u5165\u983b\u5ea6\u304c\u9ad8\u3044\u9867\u5ba2\u306b\u95a2\u9023\u5546\u54c1\u306e\u7279\u5225\u5272\u5f15\u3092\u30aa\u30d5\u30a1\u30fc\u3059\u308b<\/li>\n\n\n\n<li>\u8a95\u751f\u65e5\u306a\u3069\u306e\u7279\u5225\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9650\u5b9a\u30af\u30fc\u30dd\u30f3\u3092\u63d0\u4f9b\u3059\u308b<\/li>\n\n\n\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3078\u306e\u554f\u3044\u5408\u308f\u305b\u304c\u3042\u3063\u305f\u9867\u5ba2\u306b\u88dc\u52a9\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u7acb\u6848\u3057\u305f\u65bd\u7b56\u3067\u3042\u308c\u3070\u3001\u4e00\u5b9a\u306e\u52b9\u679c\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002\u3088\u308a\u3088\u3044\u9867\u5ba2\u4f53\u9a13\u304c\u63d0\u4f9b\u3067\u304d\u308b\u65bd\u7b56\u3092\u5b9f\u8df5\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u3001\u6700\u521d\u306b\u7acb\u3066\u305f\u30b4\u30fc\u30eb\u306e\u9054\u6210\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. KPI\u3092\u6c7a\u3081\u308b<\/h3>\n\n\n\n<p>\u65bd\u7b56\u3092\u6c7a\u3081\u305f\u3089\u3001\u6b21\u306bKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u65bd\u7b56\u306e\u7d50\u679c\u3092\u6e2c\u308b\u6307\u6a19\u304c\u306a\u3051\u308c\u3070\u3001\u52b9\u679c\u304c\u3042\u308b\u306e\u304b\u3069\u3046\u304b\u5224\u65ad\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u76ee\u5b89\u3068\u306a\u308b\u6307\u6a19\u3067\u3042\u308bKPI\u3092\u6c7a\u3081\u3066\u304a\u304f\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u5b9a\u671f\u7684\u306bKPI\u306e\u9054\u6210\u7387\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u306b\u5411\u3051\u3066\u9806\u8abf\u306b\u9032\u3093\u3067\u3044\u308b\u306e\u304b\u3001\u6539\u5584\u304c\u5fc5\u8981\u304b\u306e\u5224\u65ad\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>KPI\u3068\u306a\u308b\u6307\u6a19\u306f\u3001\u90e8\u9580\u3084\u8a2d\u5b9a\u3057\u305f\u30b4\u30fc\u30eb\u3001\u65bd\u7b56\u306e\u5185\u5bb9\u306b\u3088\u3063\u3066\u3055\u307e\u3056\u307e\u3067\u3059\u3002\u4ee5\u4e0b\u306b\u3044\u304f\u3064\u304b\u4f8b\u3092\u6319\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u55b6\u696d\u90e8\u9580\uff1a\u30a2\u30dd\u30a4\u30f3\u30c8\u7372\u5f97\u4ef6\u6570\u30fb\u5546\u8ac7\u4ef6\u6570\u30fb\u6210\u7d04\u7387<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\uff1a\u30ea\u30d4\u30fc\u30c8\u7387\u30fb\u9867\u5ba2\u6e80\u8db3\u5ea6\u30fb\u30b5\u30a4\u30c8\u306ePV\u6570\u30fb\u30b5\u30a4\u30c8\u306e\u76f4\u5e30\u7387<\/li>\n\n\n\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\uff1a\u4e00\u6642\u5fdc\u7b54\u6642\u9593\u30fb\u89e3\u6c7a\u7387\u30fb\u51e6\u7406\u6642\u9593<\/li>\n<\/ul>\n\n\n\n<p>\u81ea\u793e\u306e\u30b4\u30fc\u30eb\u3084\u65bd\u7b56\u306e\u5185\u5bb9\u306b\u5408\u308f\u305b\u3066\u3001\u9069\u5207\u306aKPI\u3092\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.\u00a0\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b<\/h3>\n\n\n\n<p>KPI\u306e\u8a2d\u5b9a\u307e\u3067\u5b8c\u4e86\u3057\u305f\u3089\u3001\u6c7a\u307e\u3063\u305f\u65bd\u7b56\u3092\u5b9f\u884c\u306b\u3046\u3064\u3057\u307e\u3057\u3087\u3046\u3002\u65bd\u7b56\u306f\u305f\u3060\u5b9f\u65bd\u3059\u308c\u3070\u3088\u3044\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u6210\u679c\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u307e\u3067\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5b9a\u671f\u7684\u306bKPI\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3001\u76ee\u6a19\u306b\u5bfe\u3059\u308b\u9032\u6357\u5ea6\u3092\u78ba\u304b\u3081\u307e\u3057\u3087\u3046\u3002\u76ee\u6a19\u3068\u306e\u305a\u308c\u304c\u751f\u3058\u3066\u3044\u308b\u5834\u5408\u306f\u3001CRM\u6226\u7565\u3084KPI\u306e\u6570\u5024\u8a2d\u5b9a\u304c\u9069\u5207\u3067\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u65e9\u671f\u306b\u898b\u76f4\u3057\u3092\u884c\u3044\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6539\u5584\u5f8c\u306f\u3001\u540c\u3058\u3088\u3046\u306b\u6210\u679c\u3092\u78ba\u8a8d\u3057\u306a\u304c\u3089\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002PDCA\u3092\u56de\u3057\u306a\u304c\u3089\u9032\u3081\u308b\u3053\u3068\u3067\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044CRM\u6226\u7565\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001CRM\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u65bd\u7b56\u306e\u7d50\u679c\u306b\u95a2\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002\u84c4\u7a4d\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u65bd\u7b56\u304c\u6253\u3061\u51fa\u305b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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