{"id":4962,"date":"2020-02-28T06:26:33","date_gmt":"2020-02-28T06:26:33","guid":{"rendered":"https:\/\/www.e-sales.jp\/eigyo-labo\/?p=4962"},"modified":"2026-03-10T10:38:05","modified_gmt":"2026-03-10T01:38:05","slug":"lead-nurturing-2","status":"publish","type":"post","link":"https:\/\/www.e-sales.jp\/eigyo-labo\/lead-nurturing-2-4962","title":{"rendered":"\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u610f\u5473\u3068\u306f\uff1f\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\u6d3b\u52d5\u306b\u3066\u55b6\u696d\u304c\u3059\u3079\u304d\u3053\u3068"},"content":{"rendered":"\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u666e\u53ca\u3057\u3066\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u5909\u5316\u3057\u305f\u3053\u3068\u3067\u3001\u554f\u3044\u5408\u308f\u305b\u6bb5\u968e\u306e\u9867\u5ba2\u306e\u898b\u8fbc\u307f\u5ea6\u306f\u4e0b\u304c\u3063\u3066\u304d\u3066\u304a\u308a\u3001\u9867\u5ba2\u80b2\u6210\u304c\u6b20\u304b\u305b\u306a\u304f\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u9867\u5ba2\u80b2\u6210\u3092\u610f\u5473\u3059\u308b\u300c\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u300d\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u5fc5\u8981\u6027\u3084\u624b\u9806\u307e\u3067\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u80b2\u6210\u306e\u305f\u3081\u306b\u306f\u3001CMR\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3057\u3066\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u7ba1\u7406\u306e\u305f\u3081\u306bCRM\u30b7\u30b9\u30c6\u30e0\u3092\u521d\u3081\u3066\u5c0e\u5165\u3057\u305f\u3044\u65b9\u306f\u3001\u4e0b\u8a18\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_esm_casestudy.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2025\/12\/sb_bnr_casestudy_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u3053\u306e\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u3068\u6d41\u308c<\/a><\/li><li><a href=\"#i-2\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u91cd\u8981\u6027<\/a><\/li><li><a href=\"#i-3\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#i-4\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#i-5\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u30fb\u624b\u9806<\/a><\/li><li><a href=\"#i-6\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a><\/li><li><a href=\"#i-7\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u5c0e\u5165\u4e8b\u4f8b<\/a><\/li><li><a href=\"#i-8\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u610f\u5473\u3092\u7406\u89e3\u3057\u3066\u5546\u8ac7\u5275\u51fa\u3092\u76ee\u6307\u305d\u3046<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"i\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u3068\u6d41\u308c<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/02\/catch_img_3875_17745_01.png\" alt=\"\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u3068\u6d41\u308c\" class=\"wp-image-17903\" width=\"920\" height=\"418\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/02\/catch_img_3875_17745_01.png 1227w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/02\/catch_img_3875_17745_01-300x136.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/02\/catch_img_3875_17745_01-1140x518.png 1140w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/02\/catch_img_3875_17745_01-768x349.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/02\/catch_img_3875_17745_01-320x145.png 320w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/figure><\/div>\n\n\n\n<p>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\u3001\u898b\u8fbc\u307f\u5ba2\uff08\uff1d\u30ea\u30fc\u30c9\uff09\u3092\u80b2\u6210\u3057\u3066\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u610f\u6b32\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3067\u3059\u3002\u8a73\u3057\u304f\u8aac\u660e\u3059\u308b\u3068\u3001\u30e1\u30eb\u30de\u30ac\u3084\u30bb\u30df\u30ca\u30fc\u306a\u3069\u3092\u901a\u3057\u3066\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308a\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u3092\u3044\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u5275\u51fa\uff09<\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u3092\u96c6\u3081\u308b\u3053\u3068\u3092\u3044\u3044\u307e\u3059\u3002\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u3092\u96c6\u3081\u308b\u65b9\u6cd5\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u65bd\u7b56\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u30aa\u30f3\u30e9\u30a4\u30f3\u65bd\u7b56\uff1aWeb\u5e83\u544a\u3001SNS\u3001\u81ea\u7136\u691c\u7d22\u3001\u5916\u90e8\u30e1\u30c7\u30a3\u30a2\u306a\u3069<\/li><li>\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\uff1a\u30bb\u30df\u30ca\u30fc\u3001\u5c55\u793a\u4f1a\u3001\u4ea4\u901a\u5e83\u544a\u3001\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u306a\u3069<\/li><\/ul>\n\n\n\n<p>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u5275\u51fa\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u62c5\u5f53\u3059\u308b\u3053\u3068\u306e\u591a\u3044\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3057\u3066\u306f\u4e0b\u8a18\u306e\u30da\u30fc\u30b8\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/lead-generation-2-2-1069\" target=\"_blank\" rel=\"noreferrer noopener\">\u3010\u4fdd\u5b58\u7248\u3011\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u610f\u5473\u3084\u5168\u624b\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\uff09<\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u80b2\u6210\u3057\u3066\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u3044\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u3066\u3082\u3001\u3059\u3050\u306b\u5951\u7d04\u306b\u3044\u305f\u308b\u78ba\u7387\u306f\u9ad8\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u306a\u305c\u306a\u3089\u3001\u5546\u54c1\u306e\u691c\u8a0e\u306e\u305f\u3081\u306b\u554f\u3044\u5408\u308f\u305b\u3092\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u3044\u305f\u3081\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308c\u3070\u5c11\u3057\u305a\u3064\u4fe1\u983c\u95a2\u4fc2\u3092\u6df1\u3081\u3089\u308c\u3066\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3066\u3044\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\u306f\u4e00\u822c\u7684\u306b\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u90e8\u9580\u304c\u62c5\u5f53\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u95a2\u3057\u3066\u306f\u4e0b\u8a18\u306e\u30da\u30fc\u30b8\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/lead-nurturing-10445\" target=\"_blank\" rel=\"noreferrer noopener\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\uff1f\u3000\u5b9f\u8df5\u7684\u306a\u624b\u6cd5\u3068\u5931\u6557\u3057\u306a\u3044\u305f\u3081\u306e\u6ce8\u610f\u70b9\u3092\u7d39\u4ecb\uff01<\/a><\/p>\n\n\n\n<h3 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class=\"wp-block-heading\">\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/h3>\n\n\n\n<p>\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u306f\u3001\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u81ea\u793e\u5546\u54c1\u306e\u9b45\u529b\u3092\u4f1d\u3048\u308b\u3060\u3051\u3067\u306f\u62bc\u3057\u58f2\u308a\u55b6\u696d\u306e\u3088\u3046\u306b\u601d\u308f\u308c\u3066\u76f8\u624b\u3092\u4e0d\u5feb\u306b\u3055\u305b\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u304b\u3093\u305f\u3093\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u76f8\u624b\u306b\u3088\u308d\u3053\u3070\u308c\u308b\u3088\u3046\u306a\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u300c\u6709\u76ca\u306a\u60c5\u5831\u300d\u306f\u4ee5\u4e0b\u306e6\u3064\u306e\u5207\u308a\u53e3\u3067\u8003\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7db2\u7f85\u6027\uff1a\u6b32\u3057\u3044\u60c5\u5831\u304c\u63c3\u3063\u3066\u3044\u308b<\/li><li>\u5c02\u9580\u6027\uff1a\u5c02\u9580\u7684\u306a\u77e5\u8b58\u3084\u77e5\u898b<\/li><li>\u7d4c\u9a13\uff1a\u7c21\u5358\u306b\u306f\u5f97\u3089\u308c\u306a\u3044\u7d4c\u9a13\u8ac7<\/li><li>\u65b0\u898f\u6027\uff1a\u65b0\u3057\u3044\u60c5\u5831<\/li><li>\u5e0c\u5c11\u6027\uff1a\u306a\u304b\u306a\u304b\u624b\u306b\u5165\u3089\u306a\u3044\u60c5\u5831<\/li><li>\u9762\u767d\u3055\uff1a\u9762\u767d\u3044\u306a\u3069\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u6c17\u6301\u3061\u306b\u306a\u308c\u308b\u3082\u306e<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u52b9\u679c\u304c\u898b\u8fbc\u3081\u308b\u307e\u3067\u4e00\u5b9a\u671f\u9593\u304b\u304b\u308b<\/h3>\n\n\n\n<p>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3093\u3067\u3082\u3001\u3059\u3050\u306b\u898b\u8fbc\u307f\u5ea6\u304c\u4e0a\u304c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u306a\u305c\u306a\u3089\u3001\u4fe1\u983c\u95a2\u4fc2\u306f\u3059\u3050\u306b\u69cb\u7bc9\u3067\u304d\u306a\u3044\u305f\u3081\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u306f\u5f90\u3005\u306b\u6210\u9577\u3059\u308b\u3082\u306e\u3060\u3068\u81ea\u899a\u3057\u3001\u8170\u3092\u636e\u3048\u3066\u4e2d\u9577\u671f\u3067\u53d6\u308a\u7d44\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u3092\u53d6\u5f97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/h3>\n\n\n\n<p>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u305f\u3081\u306b\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u60c5\u5831\u3092\u53d6\u5f97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u500b\u4eba\u60c5\u5831\u3092\u53d6\u5f97\u3057\u3066\u3044\u306a\u3044\u3068\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306b\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u5275\u51fa\u3092\u3057\u3066\u3082\u3089\u3063\u305f\u308a\u3001\u98db\u3073\u8fbc\u307f\u55b6\u696d\u3057\u305f\u308a\u3057\u3066\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-5\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u30fb\u624b\u9806<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"855\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/10\/26332900_m-1140x855.jpg\" alt=\"\" class=\"wp-image-14838\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/10\/26332900_m-1140x855.jpg 1140w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/10\/26332900_m-300x225.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/10\/26332900_m-768x576.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/10\/26332900_m-1536x1152.jpg 1536w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/10\/26332900_m-240x180.jpg 240w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/10\/26332900_m.jpg 1920w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/figure>\n\n\n\n<p>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u30fb\u6d41\u308c\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u898b\u8fbc\u307f\u9867\u5ba2\u60c5\u5831\u3092\u53ce\u96c6\u30fb\u7ba1\u7406\u3059\u308b<\/li><li>\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b<\/li><li>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u8cfc\u8cb7\u6bb5\u968e\u3092\u8003\u3048\u308b<\/li><li>\u65bd\u7b56\u3092\u691c\u8a0e\u3057\u5b9f\u884c\u3059\u308b<\/li><li>\u52b9\u679c\u691c\u8a3c\u3092\u884c\u3046<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u898b\u8fbc\u307f\u9867\u5ba2\u60c5\u5831\u3092\u53ce\u96c6\u30fb\u7ba1\u7406\u3059\u308b<\/h3>\n\n\n\n<p>\u6700\u521d\u306b\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3066\u7ba1\u7406\u3057\u307e\u3059\u3002\u5c55\u793a\u4f1a\u3067\u4ea4\u63db\u3057\u305f\u540d\u523a\u3084Web\u30b5\u30a4\u30c8\u304b\u3089\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3057\u306a\u3044\u3068\u3001\u91cd\u8907\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3057\u307e\u3044\u3001\u76f8\u624b\u3092\u4e0d\u5feb\u306b\u3055\u305b\u3066\u3057\u307e\u3044\u304b\u306d\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001CRM\u30b7\u30b9\u30c6\u30e0\u306b\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u3092\u5165\u529b\u3057\u3066\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u898b\u8fbc\u307f\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b<\/h3>\n\n\n\n<p>\u6b21\u306b\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u6027\u5225\u3084\u5e74\u9f62\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u306a\u3069\u3067\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001\u76f8\u624b\u306b\u523a\u3055\u308b\u65bd\u7b56\u306e\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u300120\u4ee3\u301c40\u4ee3\u306e\u5973\u6027\u306b\u5316\u7ca7\u54c1\u3092\u58f2\u308b\u5834\u5408\u3001\u82e5\u3044\u30e2\u30c7\u30eb\u3092\u8d77\u7528\u3059\u308b\u304b\u30df\u30c9\u30eb\u5c64\u306e\u30e2\u30c7\u30eb\u3092\u8d77\u7528\u3059\u308b\u304b\u3067\u5909\u308f\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u898b\u8fbc\u307f\u9867\u5ba2\u306e\u8cfc\u8cb7\u6bb5\u968e\u3092\u8003\u3048\u308b<\/h3>\n\n\n\n<p>\u6b21\u306b\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u8cfc\u8cb7\u6bb5\u968e\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u8208\u5473\u306e\u6bb5\u968e\u300d\u300c\u6bd4\u8f03\u30fb\u691c\u8a0e\u306e\u6bb5\u968e\u300d\u300c\u8cfc\u5165\u6e96\u5099\u306e\u6bb5\u968e\u300d\u3067\u3001\u76f8\u624b\u304c\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u306f\u305d\u308c\u305e\u308c\u7570\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8208\u5473\u306e\u6bb5\u968e\u306e\u9867\u5ba2\u306b\u306f\u3001\u3088\u304f\u3042\u308b\u60a9\u307f\u304c\u89e3\u6c7a\u3067\u304d\u308b\u3053\u3068\u3092\u8aac\u660e\u3059\u308b\u3068\u8cfc\u5165\u610f\u6b32\u3092\u4e0a\u3052\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u4e00\u65b9\u3067\u3001\u8cfc\u5165\u6e96\u5099\u306e\u6bb5\u968e\u306e\u9867\u5ba2\u306f\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u52b9\u679c\u4e8b\u4f8b\u306a\u3069\u3092\u63d0\u4f9b\u3059\u308b\u3068\u8cfc\u8cb7\u4fc3\u9032\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u8cfc\u8cb7\u6bb5\u968e\u3092\u8003\u3048\u305f\u4e0a\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u3092\u3059\u3079\u304d\u304b\u8003\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u65bd\u7b56\u3092\u691c\u8a0e\u3057\u5b9f\u884c\u3059\u308b<\/h3>\n\n\n\n<p>\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u76f8\u624b\u306e\u8cfc\u8cb7\u6bb5\u968e\u3092\u8003\u3048\u305f\u3089\u3001\u3069\u306e\u3088\u3046\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u304c\u52b9\u679c\u7684\u304b\u3092\u8003\u3048\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u5f8c\u8ff0\u3057\u307e\u3059\u304c\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3010\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u65bd\u7b56\u3011<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u30bb\u30df\u30ca\u30fc<\/li><li>\u30e1\u30eb\u30de\u30ac<\/li><li>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/li><li>SNS<\/li><li>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/li><li>\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4<\/li><\/ul>\n\n\n\n<p>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u8003\u3048\u308b\u3068\u304d\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. 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class=\"wp-block-list\"><li>\u30bb\u30df\u30ca\u30fc<\/li><li>\u30e1\u30eb\u30de\u30ac<\/li><li>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/li><li>SNS<\/li><li>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/li><li>\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4<\/li><\/ul>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u65bd\u7b56\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-heading\">\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/h3>\n\n\n\n<p>\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001Web\u4e0a\u3067\u81ea\u793e\u3092\u5ba3\u4f1d\u30fb\u5e83\u544a\u3067\u304d\u308b\u306e\u304c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u3059\u3002\u4ed6\u306e\u624b\u6bb5\u3068\u6bd4\u3079\u308b\u3068\u8cbb\u7528\u304c\u304b\u304b\u308b\u306e\u304c\u30c7\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u304c\u3001\u8cfc\u5165\u306e\u30cf\u30fc\u30c9\u30eb\u306e\u4f4e\u3044\u5546\u6750\u306a\u3089\u3001\u8ca9\u58f2\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SNS<\/h3>\n\n\n\n<p>SNS\u306fBtoC\u3067\u4f7f\u308f\u308c\u308b\u30a4\u30e1\u30fc\u30b8\u304c\u3042\u308b\u304b\u3082\u77e5\u308c\u307e\u305b\u3093\u304c\u3001\u6700\u8fd1\u306fBtoB\u3067\u3082\u4f7f\u308f\u308c\u308b\u6709\u7528\u306a\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3067\u3059\u3002\u30e1\u30eb\u30de\u30ac\u3068\u6027\u8cea\u306e\u4f3c\u3066\u3044\u308b\u90e8\u5206\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u62e1\u6563\u529b\u304c\u9ad8\u3044\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3092\u30ea\u30c4\u30a4\u30fc\u30c8\u3059\u308b\u306a\u3069\u3057\u3066\u8a55\u5224\u3092\u62e1\u6563\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/h3>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u4e3b\u306b\u8a18\u4e8b\u3092\u30e1\u30a4\u30f3\u3068\u3057\u305f\u81ea\u793e\u30b5\u30a4\u30c8\u3067\u3001Web\u3067\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u30ea\u30fc\u30c9\u306b\u6709\u52b9\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u624b\u6bb5\u3067\u3059\u3002\u8cc7\u6599\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3084\u30e1\u30eb\u30de\u30ac\u767b\u9332\u3001\u30bb\u30df\u30ca\u30fc\u3078\u306e\u96c6\u5ba2\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-heading\">\u682a\u5f0f\u4f1a\u793e\u30de\u30a4\u30ca\u30d3<\/h3>\n\n\n\n<p>\u682a\u5f0f\u4f1a\u793e\u30de\u30a4\u30ca\u30d3\u306f\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3067\u5546\u8ac7\u4ef6\u6570\u3092\u524d\u671f\u306e1.5\u500d\u306b\u4f38\u3070\u3059\u3053\u3068\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u90e8\u9580\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\u90e8\u9580\u306e\u9023\u643a\u3092\u5f37\u5316\u3057\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u6539\u5584\u3057\u3066\u3044\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u8cc7\u6599\u3092\u3007\u4ef6\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u304a\u5ba2\u69d8\u3092\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u3068\u5b9a\u7fa9\u3057\u3066\u3044\u305f\u3082\u306e\u3092\u3001\u300c\u3069\u306e\u3088\u3046\u306a\u30ea\u30fc\u30c9\u304c\u5546\u8ac7\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u300d\u3092\u5171\u6709\u3057\u5408\u3044\u3001\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u306e\u5b9a\u7fa9\u3092\u898b\u76f4\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u306e\u5b9a\u7fa9\u3092\u898b\u76f4\u3059\u3053\u3068\u3067\u5546\u8ac7\u306e\u5275\u51fa\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u4ef6\u6570\u30921.5\u500d\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/ad-lp.news.mynavi.jp\/blog\/lead-nurturing\/case-study\/#1.%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%83%9E%E3%82%A4%E3%83%8A%E3%83%93%EF%BC%88TECH%EF%BC%8B%EF%BC%89\" target=\"_blank\" rel=\"noreferrer noopener\">TECH+ blog\u300c7\u793e\u306e\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff01\u30dd\u30a4\u30f3\u30c8\u3082\u3054\u7d39\u4ecb\u300d<\/a><\/p>\n\n\n\n<h3 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