{"id":8766,"date":"2020-11-04T09:05:04","date_gmt":"2020-11-04T09:05:04","guid":{"rendered":"https:\/\/www.e-sales.jp\/eigyo-labo\/?p=8766"},"modified":"2026-03-09T18:18:15","modified_gmt":"2026-03-09T09:18:15","slug":"framework-2","status":"publish","type":"post","link":"https:\/\/www.e-sales.jp\/eigyo-labo\/framework-2-8766","title":{"rendered":"\u4e8b\u696d\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af10\u9078\uff5c\u6210\u529f\u306b\u5c0e\u304f\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac"},"content":{"rendered":"\n<p>\u4e8b\u696d\u306e\u6210\u9577\u3068\u6210\u529f\u306b\u306f\u3001\u9069\u5207\u306a\u300c\u4e8b\u696d\u6226\u7565\u300d\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u4e8b\u696d\u6226\u7565\u306e\u7acb\u6848\u306f\u3001\u3044\u3056\u884c\u3063\u3066\u307f\u308b\u3068\u60f3\u50cf\u4ee5\u4e0a\u306b\u96e3\u3057\u304f\u308f\u304b\u308a\u306b\u304f\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u4e8b\u696d\u6226\u7565\u306e\u610f\u5473\u3084\u5f79\u5272\u3001\u7acb\u6848\u306e\u969b\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_framework_sales-strategy.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2025\/05\/sb_bnr_framework_sales-strategy_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u3053\u306e\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u4e8b\u696d\u6226\u7565\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#STEP\">\u4e8b\u696d\u6226\u7565\u306e\u7b56\u5b9a\u65b9\u6cd5\uff13STEP<\/a><\/li><li><a href=\"#i-2\">\u4e8b\u696d\u6226\u7565\u3092\u9032\u3081\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li><a href=\"#10\">\u3010\u56f3\u89e3\u6709\u308a\u3011\u4e8b\u696d\u6226\u7565\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af10\u9078<\/a><\/li><li><a href=\"#i-3\">\u4e8b\u696d\u6226\u7565\u3067\u306f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3057\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"i\">\u4e8b\u696d\u6226\u7565\u3068\u306f\uff1f<\/span><\/h2>\n\n\n\n<p>\u4e8b\u696d\u6226\u7565\u3068\u306f\u3001\u4f01\u696d\u304c\u4e8b\u696d\u306e\u76ee\u7684\u3068\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u7acb\u3066\u305f\u8a08\u753b\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u8a73\u3057\u3044\u610f\u5473\u3084\u3001\u7d4c\u55b6\u6226\u7565\u3068\u306e\u9055\u3044\u3092\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e8b\u696d\u6226\u7565\u306e\u610f\u5473\u3084\u5f79\u5272<\/h3>\n\n\n\n<p>\u4e8b\u696d\u6226\u7565\u306f\u3001\u300c\u4e8b\u696d\u3054\u3068\u300d\u306b\u7acb\u6848\u3059\u308b\u6226\u7565\u306e\u3053\u3068\u3067\u3001\u4f1a\u793e\u5168\u4f53\u306e\u6226\u7565\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u4e8b\u696d\u3092\u3088\u308a\u5177\u4f53\u7684\u306a\u8a08\u753b\u3084\u65b9\u7b56\u306b\u843d\u3068\u3057\u8fbc\u3093\u3060\u3082\u306e\u3067\u3001\u76ee\u6a19\u9054\u6210\u307e\u3067\u306e\u73fe\u5b9f\u7684\u306a\u9053\u7b4b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u4e8b\u696d\u6226\u7565\u306f\u3001\u4f01\u696d\u304c\u5909\u5316\u3059\u308b\u5e02\u5834\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u304f\u305f\u3081\u306e\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e8b\u696d\u6226\u7565\u3068\u7d4c\u55b6\u6226\u7565\u306e\u9055\u3044<\/h3>\n\n\n\n<p>\u7d4c\u55b6\u6226\u7565\u3068\u306f\u3001\u4f01\u696d\u7406\u5ff5\u3084\u30d3\u30b8\u30e7\u30f3\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u9577\u671f\u7684\u306a\u6226\u7565\u3067\u3001\u4f1a\u793e\u306e\u3042\u308b\u3079\u304d\u59ff\u3092\u63cf\u304d\u3001\u76ee\u6307\u3059\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001\u4e8b\u696d\u6226\u7565\u306f\u3001\u4e0a\u8ff0\u3057\u305f\u901a\u308a\u300c\u4e8b\u696d\u3054\u3068\u300d\u306e\u6226\u7565\u306b\u843d\u3068\u3057\u8fbc\u3093\u3060\u3082\u306e\u3067\u3059\u3002\u7d4c\u55b6\u6226\u7565\u306b\u6bd4\u3079\u3066\u77ed\u671f\u7684\u306a\u8996\u70b9\u3067\u7b56\u5b9a\u3055\u308c\u308b\u5177\u4f53\u7684\u306a\u5b9f\u884c\u8a08\u753b\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f5c\u308b\u9806\u756a\u3068\u3057\u3066\u306f\u3001\u5148\u306b\u7d4c\u55b6\u8a08\u753b\u3092\u5b8c\u6210\u3055\u305b\u3001\u305d\u306e\u5f8c\u306b\u4e8b\u696d\u8a08\u753b\u3092\u4f5c\u6210\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"STEP\">\u4e8b\u696d\u6226\u7565\u306e\u7b56\u5b9a\u65b9\u6cd5\uff13STEP<\/span><\/h2>\n\n\n\n<p>\u3053\u3053\u304b\u3089\u306f\u4e8b\u696d\u6226\u7565\u306e\u5177\u4f53\u7684\u306a\u7b56\u5b9a\u65b9\u6cd5\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">STEP\uff11\uff1a\u7af6\u5408\u3084\u6575\u3092\u77e5\u308b<\/h3>\n\n\n\n<p>\u4e8b\u696d\u6226\u7565\u306f\u3001\u5909\u5316\u3059\u308b\u5e02\u5834\u306b\u4f01\u696d\u304c\u5bfe\u5fdc\u3057\u3001\u6210\u9577\u3057\u3066\u3044\u304f\u305f\u3081\u306e\u9053\u306e\u308a\u3092\u793a\u3059\u3082\u306e\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u7af6\u5408\u5206\u6790\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u6575\u3092\u77e5\u308b\u3053\u3068\u3067\u300c\u7af6\u5408\u3068\u3069\u3046\u5dee\u5225\u5316\u3092\u56f3\u308b\u306e\u304b\u300d\u300c\u81ea\u793e\u306b\u3057\u304b\u3067\u304d\u306a\u3044\u3053\u3068\u306f\u4f55\u304b\u300d\u3092\u6d17\u3044\u51fa\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u3088\u308a\u4fa1\u5024\u306e\u3042\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">STEP\uff12\uff1a\u4e8b\u696d\u306e\u76ee\u6a19\u3068\u65b9\u5411\u6027\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n\n\n\n<p>\u4e8b\u696d\u306e\u65b9\u5411\u6027\u3084\u3001\u3042\u308a\u305f\u3044\u59ff\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u307e\u305a\u306f\u3001\u5f8c\u307b\u3069\u7d39\u4ecb\u3059\u308b\u300cSWOT\u5206\u6790\u300d\u3067\u81ea\u793e\u306e\u72b6\u6cc1\u3092\u5ba2\u89b3\u7684\u306b\u6574\u7406\u3092\u3057\u3066\u307f\u308b\u306e\u304c\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">STEP\uff13\uff1a\u5b9f\u884c\u3068\u52b9\u679c\u6e2c\u5b9a\u3092\u3059\u308b<\/h3>\n\n\n\n<p>\u8a08\u753b\u3068\u9032\u3080\u3079\u304d\u65b9\u5411\u6027\u304c\u30cf\u30c3\u30ad\u30ea\u3057\u305f\u3089\u3001\u6226\u7565\u3092\u5b9f\u884c\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u5b9f\u884c\u5185\u5bb9\u304c\u4e8b\u696d\u6226\u7565\u306b\u5247\u3063\u3066\u3044\u308b\u304b\u3001\u5b9a\u671f\u7684\u306b\u78ba\u8a8d\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u5b9f\u884c\u5f8c\u306f\u3001\u7d50\u679c\u306e\u6570\u5024\u3092\u3082\u3068\u306b\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002\u6539\u5584\u70b9\u3092\u8a71\u3057\u5408\u3044\u3001\u6b21\u306b\u6d3b\u304b\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u884c\u3068\u52b9\u679c\u6e2c\u5b9a\u3092\u7e70\u308a\u8fd4\u3057\u3001\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u53d6\u308a\u7d44\u307f\u306b\u3064\u3044\u3066\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/pdca-verification-evaluation-9689\" target=\"_blank\" rel=\"noreferrer noopener\">PDCA\u306b\u304a\u3051\u308b\u691c\u8a3c\u30fb\u8a55\u4fa1\u306e\u5fc5\u8981\u6027\uff0f\u55b6\u696d\u52b9\u679c\u3092\u9ad8\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u306f\uff1f<\/a><\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_framework_sales-strategy.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2025\/05\/sb_bnr_framework_sales-strategy_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"i-2\">\u4e8b\u696d\u6226\u7565\u3092\u9032\u3081\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/h2>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u4e8b\u696d\u6226\u7565\u3092\u9032\u3081\u308b\u305f\u3081\u306b\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3092\uff13\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u81ea\u793e\u306e\u5f37\u307f\u3092\u77e5\u308b<\/h3>\n\n\n\n<p>\u300c\u81ea\u793e\u306b\u3057\u304b\u751f\u307f\u51fa\u305b\u306a\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u300d\u3068\u300c\u5f37\u307f\u300d\u304c\u91cd\u306a\u3063\u305f\u3068\u3053\u308d\u304c\u3001\u3082\u3063\u3068\u3082\u5229\u76ca\u3092\u51fa\u305b\u308b\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u3053\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u305f\u4e8b\u696d\u6226\u7565\u306f\u3001\u30b9\u30e0\u30fc\u30ba\u306b\u6210\u679c\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e8b\u696d\u6226\u7565\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u305b\u308b\u3082\u306e\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u306a\u304c\u3089\u9032\u3081\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30bd\u30fc\u30b9\u3084\u4eba\u6750\u3092\u628a\u63e1\u3059\u308b<\/h3>\n\n\n\n<p>\u307e\u305a\u306f\u3001\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u7684\u78ba\u306b\u628a\u63e1\u3057\u3001\u5b9f\u884c\u3059\u308b\u4eba\u6750\u3092\u78ba\u4fdd\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3069\u3093\u306a\u306b\u512a\u308c\u305f\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3066\u3082\u3001\u5b9f\u884c\u3067\u304d\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u73fe\u5834\u306e\u30b9\u30bf\u30c3\u30d5\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u6226\u7565\u3092\u5b9f\u884c\u3067\u304d\u308b\u3088\u3046\u3001\u5177\u4f53\u7684\u306a\u884c\u52d5\u306b\u7d50\u3073\u3064\u3051\u305f\u6307\u793a\u3092\u3059\u308b\u3053\u3068\u3082\u5fd8\u308c\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7d4c\u55b6\u6226\u7565\u3068\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u3068\u308b<\/h3>\n\n\n\n<p>\u4e8b\u696d\u6226\u7565\u306f\u3001\u7d4c\u55b6\u6226\u7565\u3092\u5b9f\u73fe\u3055\u305b\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002\u4e8b\u696d\u6226\u7565\u3092\u9032\u3081\u3066\u3044\u304f\u306b\u3064\u308c\u3066\u3001\u4f1a\u793e\u306e\u7406\u5ff5\u3084\u30d3\u30b8\u30e7\u30f3\u3068\u4e56\u96e2\u3057\u3066\u3044\u306a\u3044\u304b\u6ce8\u610f\u6df1\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u7d4c\u55b6\u5c64\u3068\u73fe\u5834\u306e\u9593\u306b\u6469\u64e6\u304c\u751f\u3058\u3066\u306f\u3046\u307e\u304f\u3044\u304d\u307e\u305b\u3093\u3002\u7d4c\u55b6\u6226\u7565\u3068\u306e\u30d0\u30e9\u30f3\u30b9\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"post_add_banner\">\n<a href=\"\/form\/form_cs_salestech_dx_dl.html\" target=\"_blank\" rel=\"noopener\">\n<img decoding=\"async\" src=\"\/eigyo-labo\/wp-content\/uploads\/2024\/02\/sb_bnr_seminar-report_1200x628.jpg\" alt=\"\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\">\n<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"10\">\u3010\u56f3\u89e3\u6709\u308a\u3011\u4e8b\u696d\u6226\u7565\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af10\u9078<\/span><\/h2>\n\n\n\n<p>\u4e8b\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u4e0a\u3067\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u9069\u5207\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9078\u3073\u3001\u6226\u7565\u7acb\u6848\u306b\u5f79\u7acb\u3066\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uff13C\u5206\u6790<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"444\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_07.png\" alt=\"\u4e8b\u696d\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af10\u9078\uff5c\u6210\u529f\u306b\u5c0e\u304f\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac_3C\u5206\u6790\" class=\"wp-image-14214\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_07.png 502w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_07-300x265.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_07-204x180.png 204w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u5bfe\u8c61\u3068\u306a\u308b\u65b9\uff1a\u73fe\u5834\u8cac\u4efb\u8005\u3001\u4e2d\u9593\u7ba1\u7406\u8077<br>\u5bfe\u8c61\u3068\u306a\u308b\u8077\u7a2e\uff1a\u8ca9\u58f2\u6226\u7565\u7acb\u6848\u3001\u4e8b\u696d\u6226\u7565\u7acb\u6848\u306a\u3069\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7cfb\u8077\u7a2e<\/p><\/blockquote>\n\n\n\n<p>\uff13C\u5206\u6790\u306f\u3001\u300c\u5b9f\u969b\u306b\u5e02\u5834\u3067\u7af6\u4e89\u512a\u4f4d\u3092\u52dd\u3061\u53d6\u308b\u305f\u3081\u300d\u306e\u5206\u6790\u3092\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>\uff13C\u306f\u7af6\u5408\uff08=Competitor\uff09\u3001\u9867\u5ba2\uff08=Customer)\u3001\u81ea\u793e\uff08=Company)\u306e\u95a2\u9023\u304b\u3089\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u5e02\u5834\u306e\u5206\u6790\uff08\u5e02\u5834\u5168\u822c\u306e\u30cb\u30fc\u30ba\u5206\u6790\uff09<\/li><li>\u7af6\u5408\u4f01\u696d\u306e\u5206\u6790\uff08\u7af6\u5408\u306e\u5f37\u307f\u30fb\u4fa1\u5024\u63d0\u4f9b\u30dd\u30a4\u30f3\u30c8\u306f\u3069\u3053\u304b\uff09<\/li><li>\u81ea\u793e\u5206\u6790\uff08\u81ea\u793e\u306e\u5e02\u5834\u8a34\u6c42\u70b9\uff0b\u7af6\u5408\u304c\u6301\u305f\u306a\u3044\u5f37\u307f\u306f\u3069\u3053\u304b\uff09<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">SWOT\u5206\u6790<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_01.png\" alt=\"\u4e8b\u696d\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af10\u9078\uff5c\u6210\u529f\u306b\u5c0e\u304f\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac_SWOT\u5206\u6790\" class=\"wp-image-14208\" width=\"600\" height=\"333\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_01.png 800w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_01-300x167.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_01-768x426.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_01-320x178.png 320w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u5bfe\u8c61\u3068\u306a\u308b\u65b9\uff1a\u7d4c\u55b6\u4f01\u753b\u90e8\u9580\u3001\u672c\u90e8\u9577\u3001\u5f79\u54e1\u30af\u30e9\u30b9<br>\u5bfe\u8c61\u3068\u306a\u308b\u8077\u7a2e\uff1a\u4f01\u696d\u7d4c\u55b6\u306b\u76f4\u63a5\u304b\u304b\u308f\u308b\u696d\u52d9\u62c5\u5f53\u8077\u7a2e<\/p><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5f37\u307f=Strength<\/li><li>\u5f31\u307f=Weakness<\/li><li>\u6a5f\u4f1a=Opportunity<\/li><li>\u8105\u5a01=Threat<\/li><\/ul>\n\n\n\n<p>\u306e\uff14\u3064\u306e\u60c5\u5831\u304b\u3089\u81ea\u793e\u306e\u7d4c\u55b6\u6226\u7565\u30fb\u4e8b\u696d\u6226\u7565\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306a\u9032\u3081\u65b9\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>SWOT\u306e\u5404\u9805\u76ee\u3092\u62bd\u51fa\u3000<br>\u203b\u5916\u90e8\u8981\u56e0\u3092\u5148\u306b\u62bd\u51fa\u3059\u308b\u3053\u3068\u304c\u91cd\u8981<\/li><li>\u56f3\u8868\u306e\u3088\u3046\u306b\u30af\u30ed\u30b9\u3055\u305b\u305f\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u5bfe\u7b56\u3092\u66f8\u304d\u8fbc\u3080\u3000<\/li><\/ol>\n\n\n\n<p>\u7d4c\u55b6\u306b\u76f4\u63a5\u95a2\u308f\u308b\u90e8\u9580\u306f\u3001\u5916\u7684\u8981\u56e0\u3068\u5185\u90e8\u8981\u56e0\u306e\u5206\u6790\u3092\u884c\u3044\u3001\u4e8b\u696d\u6226\u7565\u30fb\u7d4c\u55b6\u6226\u7565\u306b\u7684\u78ba\u306a\u63d0\u6848\u3092\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3068\u304f\u306b\u3001\u5916\u90e8\u74b0\u5883\u8981\u56e0\u306f\u81ea\u793e\u3067\u306f\u89e3\u6c7a\u3067\u304d\u306a\u3044\u554f\u984c\u304c\u591a\u304f\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u306a\u308a\u3084\u3059\u3044\u305f\u3081\u3001\u5148\u306b\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u5f8c\u3001\u5185\u90e8\u74b0\u5883\u8981\u56e0\u3092\u5206\u6790\u3057\u3001\u5916\u90e8\u74b0\u5883\u306b\u3088\u308b\u5f71\u97ff\u3092\u91cd\u8996\u3057\u306a\u304c\u3089\u5206\u6790\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>SWOT\u5206\u6790\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u3082\u8a73\u3057\u304f\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/swot-analysis-14100\" target=\"_blank\" rel=\"noreferrer noopener\">SWOT\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u89e3\u8aac\uff01 \u4f01\u696d\u6226\u7565\u306b\u6d3b\u304b\u3059\u65b9\u6cd5<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PEST\u5206\u6790<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_04.png\" alt=\"\u4e8b\u696d\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af10\u9078\uff5c\u6210\u529f\u306b\u5c0e\u304f\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac_PEST\u5206\u6790\" class=\"wp-image-14211\" width=\"600\" height=\"333\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_04.png 800w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_04-300x167.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_04-768x426.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_04-320x178.png 320w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u5bfe\u8c61\u3068\u306a\u308b\u65b9\uff1a\u7d4c\u55b6\u4f01\u753b\u90e8\u9580\u3001\u672c\u90e8\u9577\u3001\u5f79\u54e1\u30af\u30e9\u30b9<br>\u5bfe\u8c61\u3068\u306a\u308b\u8077\u7a2e\uff1a\u4f01\u696d\u7d4c\u55b6\u306b\u76f4\u63a5\u304b\u304b\u308f\u308b\u696d\u52d9\u62c5\u5f53\u8077\u7a2e<\/p><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\"><li>\u653f\u6cbb=Politics<\/li><li>\u7d4c\u6e08=Economy<\/li><li>\u793e\u4f1a=Society<\/li><li>\u6280\u8853\u306e\u9032\u5316=Technology<\/li><\/ul>\n\n\n\n<p>\u4e0a\u8a18\u306e\uff14\u3064\u306e\u60c5\u5831\u304b\u3089\u81ea\u793e\u306e\u7d4c\u55b6\u6226\u7565\u30fb\u4e8b\u696d\u6226\u7565\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u5206\u6790\u3059\u308b\u60c5\u5831\u306f\u3001\u3044\u305a\u308c\u3082\u300c\u81ea\u793e\u3067\u89e3\u6c7a\u3067\u304d\u306a\u3044\u554f\u984c\u300d\u3067\u3042\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u5916\u90e8\u74b0\u5883\u8981\u56e0\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u5206\u6790\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u57fa\u672c\u7684\u306b\u306f\u3001\u73fe\u5728\u3068\u672a\u6765\uff08\u4f55\u5e74\u5f8c\u3092\u4e88\u6e2c\u3059\u308b\u306e\u304b\uff09\u3092\u6bd4\u8f03\u3057\u3001\u5c06\u6765\u3092\u4e88\u6e2c\u3059\u308b\u624b\u6cd5\u3067\u3001\u4f8b\u793a\u3059\u308b\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u653f\u6cbb\uff1a\u7a0e\u7387\u5909\u66f4\u3084\u5916\u4ea4\u554f\u984c\u306e\u5f71\u97ff<\/li><li>\u7d4c\u6e08\uff1a\u4e0d\u666f\u6c17\u3001\u30c7\u30d5\u30ec\u7b49\u306e\u5f71\u97ff<\/li><li>\u793e\u4f1a\uff1a\u4eba\u53e3\u52d5\u614b\u3001\u4e16\u8ad6\u8abf\u67fb\u3001\u6559\u80b2\u6c34\u6e96\u3001\u74b0\u5883\u554f\u984c\u306a\u3069\u306e\u79fb\u308a\u5909\u308f\u308a<\/li><li>\u6280\u8853\uff1aIoT\u306b\u3088\u308b\u6280\u8853\u9769\u65b0\u3084DX\u3078\u306e\u6295\u8cc7\u304c\u6d3b\u767a\u306b\u306a\u308b\u7b49<\/li><\/ul>\n\n\n\n<p>\u81ea\u793e\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u5c06\u6765\u306b\u3064\u3044\u3066\u306e\u5206\u6790\u3067\u3042\u308b\u305f\u3081\u3001\u4e88\u6e2c\u81ea\u4f53\u304c\u30d4\u30f3\u30c8\u3092\u5916\u308c\u3066\u3044\u308b\u3068\u5206\u6790\u304c\u7121\u99c4\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u3001\u7d4c\u6e08\u3084\u793e\u4f1a\u72b6\u6cc1\u5206\u6790\u306e\u5c02\u9580\u5bb6\u306e\u529b\u3092\u501f\u308a\u306a\u304c\u3089\u5206\u6790\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">VRIO\u5206\u6790<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/catch_img_3758_15388_01.png\" alt=\"\u4e8b\u696d\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af10\u9078\uff5c\u6210\u529f\u306b\u5c0e\u304f\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac_VRIO\u5206\u6790\" class=\"wp-image-15474\" width=\"380\" height=\"258\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/catch_img_3758_15388_01.png 759w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/catch_img_3758_15388_01-300x204.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/catch_img_3758_15388_01-265x180.png 265w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u5bfe\u8c61\u3068\u306a\u308b\u65b9\uff1a\u5f79\u54e1\u30af\u30e9\u30b9<br>\u5bfe\u8c61\u3068\u306a\u308b\u8077\u7a2e\uff1a\u4f01\u696d\u7d4c\u55b6\u306b\u76f4\u63a5\u304b\u304b\u308f\u308b\u696d\u52d9\u62c5\u5f53\u8077\u7a2e<\/p><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4fa1\u5024=Value<\/li><li>\u5e0c\u5c11\u6027=Rarity<\/li><li>\u6a21\u5023\u56f0\u96e3\u6027=Inimitability<\/li><li>\u7d44\u7e54=Organization<\/li><\/ul>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u306e\u5206\u6790\u3068\u7570\u306a\u308b\u70b9\u306f\u3001V\u30fbR\u30fbI\u30fbO\u306e\uff14\u3064\u3059\u3079\u3066\u304c\u63c3\u3046\uff1d\u6226\u7565\u3068\u3057\u3066\u300cGO\u300d\u3092\u51fa\u305b\u308b\u3001\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\uff14\u70b9\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u4e8b\u696d\u6226\u7565\u4e0a\u3001\u7d4c\u55b6\u8cc7\u6e90\u306e\u512a\u4f4d\u6027\u304c\u3042\u308c\u3070\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Value\uff1aPEST\u7b49\u306e\u5916\u7684\u74b0\u5883\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u304b\u3069\u3046\u304b<\/li><li>Rarity\uff1a\uff08\u7d4c\u55b6\u8cc7\u6e90\u7684\u306b\uff09\u5e0c\u5c11\u6027\u3092\u6301\u3064\u6761\u4ef6\u304c\u3042\u308a\u3001\u7af6\u5408\u304c\u53c2\u5165\u3057\u306b\u304f\u3044<\/li><li>Inimitability\uff1a\u4ed6\u793e\u304c\u6a21\u5023\u3059\u308b\u3053\u3068\u304c\u56f0\u96e3\u3067\u3042\u308b<\/li><li>Organization\uff1a\u81ea\u793e\u306e\u7d44\u7e54\u4e0a\u3001\u5b9f\u884c\u306b\u554f\u984c\u306a\u3044\u72b6\u6cc1\u3092\u78ba\u4fdd\u3067\u304d\u308b<\/li><\/ul>\n\n\n\n<p>\u4f01\u696d\u3068\u3057\u3066\u306e\u512a\u4f4d\u6027\u3092\u3088\u308a\u9577\u671f\u306b\u4fdd\u3061\u3001\u7d4c\u55b6\u57fa\u76e4\u3092\u5b89\u5b9a\u3055\u305b\u308b\u624b\u6cd5\u3068\u306a\u308a\u307e\u3059\u306e\u3067\u3001\u7d4c\u55b6\u8005\u306e\u8996\u70b9\u3068\u3057\u3066\u5e38\u306b\u610f\u8b58\u3059\u3079\u304d\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TOWS\u30de\u30c8\u30ea\u30af\u30b9<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/catch_img_3758_15388_02.png\" alt=\"\u4e8b\u696d\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af10\u9078\uff5c\u6210\u529f\u306b\u5c0e\u304f\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac_TOWS\u30de\u30c8\u30ea\u30af\u30b9\" class=\"wp-image-15476\" width=\"453\" height=\"279\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/catch_img_3758_15388_02.png 906w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/catch_img_3758_15388_02-300x184.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/catch_img_3758_15388_02-768x472.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/catch_img_3758_15388_02-293x180.png 293w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u5bfe\u8c61\u3068\u306a\u308b\u65b9\uff1a\u5f79\u54e1\u30af\u30e9\u30b9<br>\u5bfe\u8c61\u3068\u306a\u308b\u8077\u7a2e\uff1a\u4f01\u696d\u7d4c\u55b6\u306b\u76f4\u63a5\u304b\u304b\u308f\u308b\u696d\u52d9\u62c5\u5f53\u8077\u7a2e<\/p><\/blockquote>\n\n\n\n<p>TOWS\u30de\u30c8\u30ea\u30af\u30b9\u306f\u3001<a href=\"https:\/\/www.e-sales.jp\/eigyo-labo\/swot-analysis-14100\" target=\"_blank\" rel=\"noreferrer noopener\">SWOT\u5206\u6790<\/a>\u3092\u5143\u306b\u5177\u4f53\u7684\u306a\u4e8b\u696d\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>SWOT\u306b\u95a2\u9023\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30c4\u30fc\u30eb\u306a\u306e\u3067\u300c\u30af\u30ed\u30b9SWOT\u5206\u6790\u300d\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>SWOT\u306e\u6642\u306b\u63d0\u793a\u3057\u305f\u56f3\u3068\u4e26\u3073\u304c\u5909\u308f\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u5927\u304d\u306a\u554f\u984c\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30dd\u30a4\u30f3\u30c8\u306f\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u00d7O\u3067\u884c\u3046\u5f37\u307f\u3092\u751f\u304b\u3057\u3066\u305b\u3081\u3066\u51fa\u308b\u6226\u7565<\/li><li>S\u00d7T\u3067\u884c\u3046\u8105\u5a01\u3078\u306e\u5bfe\u5fdc<\/li><li>W\u00d7O\u3067\u5f31\u70b9\u3092\u88dc\u3063\u3066\u653b\u52e2\u306b\u8ee2\u3058\u308b\u7b56\u3092\u7df4\u308b<\/li><li>W\u00d7T\u3067\u81f4\u547d\u7684\u306a\u81ea\u793e\u306e\u5f31\u70b9\u3092\u9632\u5fa1\u3057\u3001\u30c0\u30e1\u30fc\u30b8\u3092\u9632\u3050<\/li><\/ul>\n\n\n\n<p>\u306e\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u5177\u4f53\u7684\u306a\u6226\u7565\u3092\u751f\u307f\u3060\u3059\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PPM<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/e832a0e3cdaefb56b3144700a66b21d4.jpg\" alt=\"\" class=\"wp-image-19029\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/e832a0e3cdaefb56b3144700a66b21d4.jpg 960w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/e832a0e3cdaefb56b3144700a66b21d4-300x169.jpg 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/e832a0e3cdaefb56b3144700a66b21d4-768x432.jpg 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/e832a0e3cdaefb56b3144700a66b21d4-320x180.jpg 320w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption>\u65b0\u898f\u30e9\u30d5<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u5bfe\u8c61\u3068\u306a\u308b\u65b9\uff1a\u7d4c\u55b6\u8005\u3001\u5f79\u54e1\u3084\u4e8b\u696d\u4f01\u753b\u90e8\u9580<br>\u5bfe\u8c61\u3068\u306a\u308b\u8077\u7a2e\uff1a\u4e8b\u696d\u6226\u7565\u7acb\u6848\u90e8\u9580<\/p><\/blockquote>\n\n\n\n<p>\u73fe\u5b58\u306e\u81ea\u793e\u88fd\u54c1\u3092\uff14\u3064\u306e\u5e02\u5834\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306b\u914d\u7f6e\u3057\u3001\u4eca\u5f8c\u306e\u6226\u7565\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u8ef8\u3068\u306a\u308b\u306e\u306f\u3001\u300c\u5e02\u5834\u5360\u6709\u7387\u306e\u5927\u5c0f\u300d\u3068\u300c\u5e02\u5834\u6210\u9577\u7387\u306e\u5927\u5c0f\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u91d1\u306e\u306a\u308b\u6728\u300d\u306f\u6295\u8cc7\u3092\u6700\u5c0f\u9650\u306b\u7d5e\u308a\u3001\u751f\u307e\u308c\u305f\u5229\u76ca\u3092\u4ed6\u306e\u4e8b\u696d\u306b\u632f\u308a\u5206\u3051\u307e\u3059\u3002\u300c\u82b1\u5f62\u300d\u306e\u4e8b\u696d\u306f\u6295\u8cc7\u3092\u7d9a\u3051\u3066\u91d1\u306e\u306a\u308b\u6728\u306b\u80b2\u3066\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u554f\u984c\u5150\u300d\u306f\u6295\u8cc7\u3092\u3057\u3064\u3064\u6210\u9577\u304c\u6b62\u307e\u308c\u3070\u64a4\u9000\u3092\u8996\u91ce\u306b\u5165\u308c\u307e\u3059\u3002\u300c\u8ca0\u3051\u72ac\u300d\u306f\u65e9\u671f\u64a4\u9000\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f\u3081\u8fbc\u3080\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u4e8b\u696d\u306e\u3069\u3053\u306b\u8cc7\u6e90\u3092\u96c6\u7d04\u3055\u305b\u3066\u3044\u304f\u306e\u304b\u7b49\u306e\u5224\u65ad\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AIDMA<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_11.png\" alt=\"\u4e8b\u696d\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af10\u9078\uff5c\u6210\u529f\u306b\u5c0e\u304f\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac_AIDMA\" class=\"wp-image-14218\" width=\"600\" height=\"333\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_11.png 800w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_11-300x167.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_11-768x426.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_11-320x178.png 320w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u5bfe\u8c61\u3068\u306a\u308b\u65b9\uff1a\u8ca9\u4fc3\u90e8\u9580\u3001\u55b6\u696d\u7ba1\u7406\u8077\u306a\u3069<br>\u5bfe\u8c61\u3068\u306a\u308b\u8077\u7a2e\uff1a\u8ca9\u58f2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u55b6\u696d\u3000\u203b\u4e3b\u306bBtoC\u5546\u6750<\/p><\/blockquote>\n\n\n\n<p>\u6d88\u8cbb\u8005\u306e\u8996\u70b9\u3084\u72b6\u6cc1\u304b\u3089\u3001\u8cfc\u8cb7\u884c\u52d5\u3092\u4fc3\u3059\u5bfe\u5fdc\u3092\u3057\u3066\u3044\u304f\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e0a\u56f3\u306e\u3088\u3046\u306b\u3001 \u8a8d\u77e5\u6bb5\u968e\u3001\u611f\u60c5\u6bb5\u968e\u3001\u884c\u52d5\u6bb5\u968e\u306b\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u5b9a\u7fa9\u3057\u3001\u6d88\u8cbb\u8005\u304c\u5546\u6750\u3092\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u884c\u52d5\u30d5\u30ed\u30fc\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8a8d\u77e5\u304b\u3089\u884c\u52d5\u307e\u3067\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u63a5\u70b9\u3092\u6301\u3061\u3001\u6a5f\u4f1a\u640d\u5931\u3092\u9632\u3050\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uff14P\u5206\u6790<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_06.png\" alt=\"\u4e8b\u696d\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af10\u9078\uff5c\u6210\u529f\u306b\u5c0e\u304f\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac_4P\u5206\u6790\" class=\"wp-image-14213\" width=\"600\" height=\"333\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_06.png 800w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_06-300x167.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_06-768x426.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2023\/09\/catch_img_3686_13885_06-320x178.png 320w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u5bfe\u8c61\u3068\u306a\u308b\u65b9\uff1a\u8ca9\u58f2\u6226\u7565\u3092\u4f5c\u6210\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u3084\u4f01\u753b\u62c5\u5f53<br>\u5bfe\u8c61\u3068\u306a\u308b\u8077\u7a2e\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3001\u55b6\u696d\u90e8\u9580<\/p><\/blockquote>\n\n\n\n<p>\u4ee5\u4e0b\u306e\uff14\u70b9\u306b\u6ce8\u76ee\u3057\u3001\u4f01\u696d\u5074\u306e\u8996\u70b9\u3067\u8ca9\u58f2\u6226\u7565\u7b56\u5b9a\u306e\u969b\u306e\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3059\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u88fd\u54c1\uff08Product\uff09\uff1a\u5546\u54c1\u540d\u3001\u54c1\u8cea\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u3001\u30c7\u30b6\u30a4\u30f3\u7b49<\/li><li>\u4fa1\u683c\uff08Price)\uff1a\u5b9a\u4fa1\u3001\u5c0f\u58f2\u4fa1\u683c\u3001\u8ca9\u58f2\u6761\u4ef6\u3001\u652f\u6255\u3044\u6761\u4ef6\u7b49<\/li><li>\u6d41\u901a\uff08Place\uff09\uff1a\u6d41\u901a\u5730\u57df\u3084\u7d0d\u671f\u3001\u5728\u5eab\u3001\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u7b49<\/li><li>\u8ca9\u4fc3\uff08Promotion\uff09\uff1a\u5e83\u544a\u5ba3\u4f1d\u3001\u5e83\u5831\u3084PR\u7b49<\/li><\/ul>\n\n\n\n<p>\u203bBtoC\u88fd\u54c1\u306e\u5834\u5408Package\u3082\u52a0\u308f\u308a\uff15P\u3067\u5206\u6790\u3059\u308b\u5834\u5408\u3042\u308a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uff14C\u5206\u6790<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/catch_img_3758_15388_03.png\" alt=\"\u4e8b\u696d\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af10\u9078\uff5c\u6210\u529f\u306b\u5c0e\u304f\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac_\uff14C\u5206\u6790\" class=\"wp-image-15477\" width=\"600\" height=\"333\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/catch_img_3758_15388_03.png 1200w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/catch_img_3758_15388_03-300x167.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/catch_img_3758_15388_03-1140x633.png 1140w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/catch_img_3758_15388_03-768x426.png 768w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/catch_img_3758_15388_03-320x178.png 320w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p>\u4ee5\u4e0b\u306e\uff14\u70b9\u306b\u6ce8\u76ee\u3057\u3001\u9867\u5ba2\u30fb\u6d88\u8cbb\u8005\u5074\u306e\u8996\u70b9\u3067\u8a72\u5f53\u88fd\u54c1\u306e\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9867\u5ba2\u304c\u5f97\u308b\u4fa1\u5024\uff08Customer Value)\uff1a\u9867\u5ba2\u3068\u3057\u3066\u304a\u5f97\u611f\u3092\u611f\u3058\u3089\u308c\u308b\u304b<\/li><li>\u9867\u5ba2\u304c\u652f\u6255\u3046\u30b3\u30b9\u30c8\uff08Customer Cost)\uff1a\u5546\u54c1\u306e\u8cfc\u5165\u4fa1\u683c\u3060\u3051\u3067\u306a\u304f\u3001\u30cd\u30c3\u30c8\u8ca9\u58f2\u306a\u3089\u3070\u914d\u9001\u8cbb\u7528\u3084\u624b\u6570\u6599\u3082\u542b\u3080<\/li><li>\u9867\u5ba2\u306e\u5229\u4fbf\u6027\uff08Convenience)\uff1a\u5b9f\u5e97\u8217\u3067\u3042\u308c\u3070\u8ca9\u58f2\u6642\u9593\u3001\u30cd\u30c3\u30c8\u3067\u3042\u308c\u3070\u9867\u5ba2\u767b\u9332\u306e\u624b\u9593\u3092\u524a\u6e1b\u3059\u308b\u65b9\u6cd5\u3001\u7d0d\u54c1\u307e\u3067\u306e\u6642\u9593\u306a\u3069<\/li><li>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08Communication)\uff1a\u4f01\u696d\u304b\u3089\u306ePR\u30dd\u30a4\u30f3\u30c8\u304c\u9867\u5ba2\u306b\u3068\u3063\u3066\u300c\u308f\u304b\u308a\u3084\u3059\u304f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7a81\u3044\u305f\u5ba3\u4f1d\u300d\u304b\u3069\u3046\u304b<\/li><\/ul>\n\n\n\n<p>\uff14P\u3068\uff14C\u306f\u3001\u30bb\u30c3\u30c8\u3067\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7d4c\u7def\u3068\u3057\u3066\u3001\uff14P\u304c\u5148\u306b\u91cd\u8981\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30c4\u30fc\u30eb\u3068\u3057\u3066\u4e16\u306e\u4e2d\u306b\u63d0\u5531\u3055\u308c\u3001\u6d3b\u7528\u3055\u308c\u3066\u3044\u304f\u4e2d\u3067\u3001\u300c\u4f01\u696d\u5074\u306e\u8996\u70b9\u3067\u3042\u308b\uff14P\u306e\u8a2d\u5b9a\u524d\u306b\u3001\u9867\u5ba2\u5074\u306e\u8996\u70b9\u3067\u5206\u6790\u691c\u8a0e\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u300d\u304c\u63d0\u5531\u3055\u308c\u305f\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4f01\u696d\u5074\u306e\u8996\u70b9\u3060\u3051\u3067\u306f\u4e0a\u624b\u304f\u3044\u304d\u307e\u305b\u3093\u3002\u8cfc\u5165\u8005\u5074\u306e\u8996\u70b9\u306b\u7acb\u3063\u3066\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u304b\u3089\u4f01\u696d\u306f\u4f55\u3092\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u306e\u304b\u304c\u660e\u78ba\u306b\u306a\u3063\u3066\u304f\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/image3.png\" alt=\"\u4e8b\u696d\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af10\u9078\uff5c\u6210\u529f\u306b\u5c0e\u304f\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac_\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\" class=\"wp-image-15393\" width=\"386\" height=\"333\" srcset=\"https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/image3.png 514w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/image3-300x259.png 300w, https:\/\/www.e-sales.jp\/eigyo-labo\/wp-content\/uploads\/2020\/11\/image3-208x180.png 208w\" sizes=\"(max-width: 386px) 100vw, 386px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u5bfe\u8c61\u3068\u306a\u308b\u65b9\uff1a\u8ca9\u4fc3\u90e8\u9580\u3001\u55b6\u696d\u7ba1\u7406\u8077\u306a\u3069<br>\u5bfe\u8c61\u3068\u306a\u308b\u8077\u7a2e\uff1a\u4f01\u696d\u7d4c\u55b6\u306b\u76f4\u63a5\u304b\u304b\u308f\u308b\u696d\u52d9\u62c5\u5f53\u8077\u7a2e\u3001\u8ca9\u58f2\u6226\u7565\u7acb\u6848\u306a\u3069<\/p><\/blockquote>\n\n\n\n<p>\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\uff08\uff15F\uff09\u5206\u6790\u306f\u3001\u696d\u754c\u306e\u69cb\u9020\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u306e\u6226\u7565\u306b\u5f79\u7acb\u3066\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u696d\u754c\u306b\u50cd\u304f\uff15\u3064\u306e\u8105\u5a01\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u65b0\u898f\u53c2\u5165\u8005\u306e\u8105\u5a01<\/li><li>\u4ee3\u66ff\u54c1\u306e\u8105\u5a01<\/li><li>\u58f2\u308a\u624b\u306e\u4ea4\u6e09\u529b<\/li><li>\u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b<\/li><li>\u4ee3\u66ff\u54c1\u306e\u8105\u5a01<\/li><\/ul>\n\n\n\n<p>\uff15\u3064\u306e\u89b3\u70b9\u304b\u3089\u696d\u754c\u304c\u9b45\u529b\u7684\u304b\u3069\u3046\u304b\u3001\u3069\u3046\u3059\u308c\u3070\u53ce\u76ca\u69cb\u9020\u3092\u69cb\u7bc9\u3067\u304d\u308b\u304b\u3092\u5224\u65ad\u3057\u3066\u3044\u304f\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3069\u308c\u304f\u3089\u3044\u306e\u6295\u8cc7\u304c\u9069\u5207\u304b\u3001\u64a4\u9000\u3092\u8996\u91ce\u306b\u5165\u308c\u305f\u65b9\u304c\u3044\u3044\u306e\u304b\u3092\u5224\u65ad\u3059\u308b\u6642\u306b\u3082\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u306a\u304a\u3001\u55b6\u696d\u90e8\u9580\u306e\u7d44\u7e54\u529b\u3092\u5411\u4e0a\u3055\u305b\u308b\u6982\u5ff5\u3068\u3057\u3066\u306f\u3001\u8fd1\u5e74\u300c\u30bb\u30fc\u30eb\u30b9\u30a4\u30cd\u30fc\u30d6\u30eb\u30e1\u30f3\u30c8\u300d\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u7d30\u3092\u89e3\u8aac\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a 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